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Location-Base Marketing: Social Media Week LA

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Rob Reed
Rob Reed
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You Are Here Location-Based Marketing To Check-in or Not to Check-in? Twitter #SMWGeo
Stamp Your Passport @Gowalla
What is Location-Based Marketing?
Our Attention is Shifting
Smartphone Adoption Android & iPhone OS In Q2 2010, 19% of mobile devices sold worldwide 6% were smartphones 13% 81% Other Smartphones Annual growth = 50% Feature Phones Bloomberg 8.12.10
By 2015... ❖ 700-800 million smartphones will be sold worldwide ❖ 5 billion people on earth will be over age 15 ❖ ~2 billion of whom will have purchased a smartphone in the previous 3 years ❖ 4,200% increase in LBS mobile marketing IDC 9.10
Location-Based Engagement (LBE)
Marketing in the Moment Time + Place Present + Engaged

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