Location-Base Marketing: Social Media Week LA

742 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
742
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Location-Base Marketing: Social Media Week LA

  1. 1. You Are Here Location-Based Marketing To Check-in or Not to Check-in? Twitter #SMWGeo
  2. 2. Stamp Your Passport @Gowalla
  3. 3. What is Location-Based Marketing?
  4. 4. Our Attention is Shifting
  5. 5. Smartphone Adoption Android & iPhone OS In Q2 2010, 19% of mobile devices sold worldwide 6% were smartphones 13% 81% Other Smartphones Annual growth = 50% Feature Phones Bloomberg 8.12.10
  6. 6. By 2015... ❖ 700-800 million smartphones will be sold worldwide ❖ 5 billion people on earth will be over age 15 ❖ ~2 billion of whom will have purchased a smartphone in the previous 3 years ❖ 4,200% increase in LBS mobile marketing IDC 9.10
  7. 7. Location-Based Engagement (LBE)
  8. 8. Marketing in the Moment Time + Place Present + Engaged

×