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2.  The demand of energy is continuously
increasing throughout the whole world.
We have witnessed that Bangladesh and
many of neighboring countries like India,
Pakistan, Sri Lanka, Myanmar, Nepal,
Afghanistan, Bhutan and Maldives are in
need of energy. Most of the people of these
countries are live in rural area and they can
not get electricity.
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3. Source: http://en.wikipedia.org/wiki/List_of_countries_by_electricity_consumption
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4.  All the above countries are producing
energy depending on Thermal or Hydro
sources. These countries use Natural Gas,
Coal etc for producing energy. The stocks
of these sources are limited and also cause
Green house effect, Global Warming etc.
So, the demand of Solar Energy is
continuously increasing
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5.  Solar energy is power from the sun's rays
that reaches the earth. Using photovoltaic
cells made from silicon alloys, sunlight can
be converted into other forms of energy,
such as heat and electricity. Steam
generators using thermal collectors to heat
a fluid, such as water, sometimes convert
even higher amounts of solar energy into
electricity.
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6. Source: visual.merriam-webster.com
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7. A typical solar plant
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8. Source: www.doingbusiness.org/EconomyRankings
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9.  Select India as our target market:-
 Vast growing market.
 Very sunny region of the world and at mid-low latitude.
 The total installed capacity barely meets electricity
demand.
 Highly skilled workers especially in the high-technology
sector.
 Power demands may rise from 120 GW to 315-335 GW by
2017.
 Increasing social awareness about its own villages
 Likely to run out of its 60-70 billion tons of coal reserves
by 2040
 Government policy on renewable energy.
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10. Source: www.renewableenergyworld.com
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11. 
In January of 2009, the government announced significant
programs to promote megawatt-plus size solar power
growth:-
 80% rebate incentive to solar power projects
 no import duty and excise tax on materials needed
for the project.
 loans for solar power installations.
 a 25 cents/kWh incentive for net-metering.
 mandatory solar dependence for all new
government building and multi-story building
projects.
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12. Potential customers
 Residential clusters
 Business office complexes
 Rural townships and villages
 Individual Residences
 Large government power production facilities
 Water-pumping
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13. Mode of International Business
 Access to new markets and distribution networks
 Increased capacity
 Sharing of risks and costs with a partner
 Access to greater resources, including specialized
staff, technology and finance
 Built long term relationship
 Increase business credibility by teaming up with
reputable, branded businesses partner
 Save money on business operating costs
 Save valuable time to start the business
 Save money by sharing advertising and marketing
costs
Expand and grow the business quickly etc
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14. Source materials
The materials quality is good.
Price of chinese materials are competively lowar.
Chinese companies offer fastest shipping.
Most of the chinese companies maintain good and
successful relationship whith their business partner.
 Chinese solar companies give warranty for more
times.
 They have various products at their product line




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15. Supply Chain
Raw material flow
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16. Supply Chain Continued…
Product flow
Source: Sunil Chopra, Peter Meindl, “Supply Chain Management, Strategy, Planning & Operation”, Pearson Prentice Hall,, 3rd Edition
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17. Fixed Cost
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18. Variable cost
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19. Variable cost continued…
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20. Variable cost continued…
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21. Variable cost continued…
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22. Variable cost continued…
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23. Variable cost continued…
Total variable cost per month
A + b + c + d = 6,0000 +1,00,0000 +7,000+3,3000
= Rs. 1,10,0000/-
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24. Fixed cost
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25. Cost to Production
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26. Profit
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27. Return on Investment
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28. Return on Investment
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29. Pricing Strategy
We use market penetration as our pricing strategy:-
 It is a quick-entry price strategy
 Assumes low price will gain high sales volume
 Most of the customer are rural people
 New competitors think that there will be high risk to
enter current market.
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30. Competitive strength
Cost leadership and Product development will be our core competency.
As well as we always emphasize of products features and quality.
Maintenance free battery that is charged by the Solar P V module
Absolutely omni directional white light
Nominal consumption, with high performance and excellent lighting
Made form ABS plastic and minimal use of metallic parts
Provides light equivalent to 40 watt ordinary bulb
Four pin CFL is used which is 80% more efficient
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31. Competitive strength continue…
8 times longer life than ordinary lamp
Capacity to store energy for over three fully
operational days, thus works in bad climatic
conditions as well
Sufficient protection is granted, reducing harm to
the electronic circuits even No-load, short-circuit and
reverse polarity connections are provided in addition
to avoid battery drain beyond utmost depth of
discharge
Invalidate flow of current from the battery to the
module at nighttime is prevented with shot key diode.
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32. Benefit from core competency
Core competency can be evolved with time and customer needs.
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33. Promotion
Promotion is communication tool.
Promotion may be push…it uses direct selling techniques.
1. Samples in Temples
2. Counseling office in village market
3. Door to door selling
Promotion may be pull… it uses mass media to draw consumes
attention
1. Radios
2. local news papers
3. Banners
4. Tv
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34. Brand
Brand is using of name, logo, signature, etc. in order to differentiate a product service from
its competitor
Brand mix
 Slogan- Light your house with surja Lantern
Logo
Public relations
Return policies
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35. Thank
you
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