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Getting Started with the Mobile Web

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Slides from the ACRL e-Learning webcast

Slides from the ACRL e-Learning webcast

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  • 1. Getting Started
    With
    The
    Mobile
    Web
    Courtney Greene, Missy Roser, Beth Ruane
    ACRL e-Learning
    April 15, 2010
    a_kep
  • 2. Hi! Nice to meet you!
    Beth Missy Courtney
  • 3. Today we’ll discuss…
    a brief overview of the current state of mobile technologies both within and outside of libraries
    tips on getting buy-in from administration and staff, and on marketing your mobile-optimized site
    strategies for identifying appropriate content by examining the needs of your community and building from existing services
    pointers on developing a mobile-optimized library website, approached from varying levels of technical skill
  • 4. Your mobile site is:
    Primarily theoretical at this point.
    In the planning stages.
    Ready or nearly ready for primetime.
    mass distraction
  • 5. Mobile adoption in your community
    You see a few early adopters, but it’s not widespread.
    A mixed bag, but starting to pick up some steam.
    Your campus is lousy with smartphones.
    5
    jonjon2k8
  • 6. From those “in the know”…
    Deloitte telecom forecast 2010:smartphone sales expected to exceed sales of all PCscombined (including netbooks, laptops, and desktops ) within a year
    ECAR Study of Undergraduate Students and Information Technology, 2009:
    73.7% who currently own/use web on handheld devices expect use to increase or greatly increase in next three years
    44.5% agree or strongly agreed that they’ll do many things on a mobile device they currently do on laptops
  • 7. Going Mobile
    Eole
  • 8. billshrink
  • 9. Personalization
    chrisblakeley
  • 10.
    • Is Your Community Ready?
    • 11. Customize the mobile experience for your users
    Personalization
    chrisblakeley
  • 12. Getting your Staff Involved
    NYPL
  • 13.
    • Getting buy-in
    • 14. Effectively leverage an internal launch
    • 15. Word of mouth marketing
    Getting your Staff Involved
    NYPL
  • 16. Mobile web: how about you?
    White African
  • 17. Mobile web: how about you?
    Connected, but primarily via a landline and a desktop or laptop.
    Not really. The mobile web is not a place I’ve tried yet.
    Sometimes, when away from home or the office from long periods.
    Often on. I like it, but it’s not essential to my routine.
    Extremely mobile-oriented. It changed my life.
    White African
  • 18. Sister72
    Modeling Tech Behavior
  • 19. Sister72
    • Using mobile technologies in your own shop
    • 20. Librarians as enthusiastic users
    Modeling Tech Behavior
  • 21. Ready Or Not…
    shaunamariexx
  • 22. Ready Or Not…
    • Why DePaul chose a silent launch
    • 23. Protecting the user experience
    shaunamariexx
  • 24. Getting the word out
    State Library of New South Wales
  • 25. Getting the word out
    What has been your single most successful marketing technique or campaign?
    State Library of New South Wales
  • 26. Define your terms
    lizzie_anne
  • 27. Define your terms
    app vs. site
    lizzie_anne
  • 28. If there’s an app for that, what’s your favorite?
    23
    Erik Mallenson
  • 29. Needs assessment
    idovermani
  • 30. Needs assessment
    • Start the conversation, set priorities, find gaps
    • 31. Some data (primary, secondary) is better than none
    idovermani
  • 32. Key web content for you is:
    26
    darcy mccarty
  • 33. Key web content for you is:
    Research guides (LibGuides, pathfinders, etc)
    Basic information about your library (locations, hours, computers, FAQ)
    Course reserves
    Email/IM/text reference
    Other (tell us in the chat window)
    27
    darcy mccarty
  • 34. Where’s the overlap?
    services
    mobility
    connectivity
  • 35. Optimization
    genbug
  • 36. Optimization
    • Not just converting or translating
    • 37. Curation, selection, mediation
    • 38. AEIOU
    • 39. Expensive? Known? Intuitive? Free?
    genbug
  • 40. Build it, buy it, point to it: your recommendations
    31
    hugo90
  • 41. Comparison Shopping
    corey templeton
  • 42. Comparison Shopping
    • Imitation is the sincerest form of flattery
    • 43. The commercial world has a lot to offer us
    corey templeton
  • 44. Libraries
  • 45. Libraries
  • 46. Libraries
  • 47. Libraries
  • 48. State of the Union
    We have a systems/IT department internally in the library.
    There is a single web person, who may or may not have help from staff.
    Tech development happens in teams, on top of other job duties.
    Our IT has been entirely outsourced to the campus.
    Scott Ableman
  • 49. Make it happen, then make it better
    letmehearyousaydeskomdeskom
  • 50. Make it happen, then make it better
    • Thinking about ROI
    • 51. Do No Harm
    letmehearyousaydeskomdeskom
  • 52. This is how we did it.
    chrisphoto
  • 53. Going mobile in 1 … 2 … 3 …
  • 54. Going mobile in 1 … 2 … 3 …
    IT overlords/super friends?
    Talk to them.
    Right away.
    Yes
  • 55. Going mobile in 1 … 2 … 3 …
    IT overlords/super friends?
    Talk to them.
    Right away.
    Yes
    Big budget?
    Yes
  • 56. Going mobile in 1 … 2 … 3 …
    IT overlords/super friends?
    Talk to them.
    Right away.
    Yes
    Big budget?
    First, congrats.
    Second, as Mom said, while money won’t make you happy, it can make life easier.
    Yes
  • 57. Going mobile in 1 … 2 … 3 …
    IT overlords/super friends?
    Talk to them.
    Right away.
    Yes
    Big budget?
    First, congrats.
    Second, as Mom said, while money won’t make you happy, it can make life easier.
    Yes
    CMS? CSS?
    Yes
  • 58. Going mobile in 1 … 2 … 3 …
    IT overlords/super friends?
    Talk to them.
    Right away.
    Yes
    Big budget?
    First, congrats.
    Second, as Mom said, while money won’t make you happy, it can make life easier.
    Yes
    CMS? CSS?
    Proceed with caution, but you might be able to do a lot automagically.
    Yes
  • 59. 4 … 5 … easy steps!
    Code monkey?
    Yes
  • 60. 4 … 5 … easy steps!
    Code monkey?
    • Validate [XHTML Mobile? XHTML Basic?]
    • 61. Emulate
    • 62. Try not to hate [degrade gracefully]
    Yes, you can.
    Yes
  • 63. 4 … 5 … easy steps!
    Code monkey?
    • Validate [XHTML Mobile? XHTML Basic?]
    • 64. Emulate
    • 65. Try not to hate [degrade gracefully]
    Yes, you can.
    Yes
    We got nuthin.
  • 66. 4 … 5 … easy steps!
    Code monkey?
    • Validate [XHTML Mobile? XHTML Basic?]
    • 67. Emulate
    • 68. Try not to hate [degrade gracefully]
    Yes, you can.
    Yes
    We got nuthin.
    Yes, you can too.Transcoding, site builders, ingenuity.
    [sad trombone]
  • 69. Abracadabra
  • 70. Google
    …MAGIC?
    Skweezer
  • 71. Lessons learned.
    emdot
  • 72. Questions?
    oberazzi
  • 73. Thank you!
    contact us: mobilelibraries@gmail.com
    our book: http://bit.ly/bqVjha
    more resources at: http://bit.ly/mobile-libs
    find this presentation online at: http://bit.ly/acrlMobileWebcast
    New York Public Library

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