Getting Started with the Mobile Web

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Getting Started with the Mobile Web

  1. 1. Getting Started <br />With<br />The<br />Mobile<br />Web<br />Courtney Greene, Missy Roser, Beth Ruane <br />ACRL e-Learning<br />April 15, 2010<br />a_kep<br />
  2. 2. Hi! Nice to meet you!<br /> Beth Missy Courtney<br />
  3. 3. Today we’ll discuss…<br />a brief overview of the current state of mobile technologies both within and outside of libraries<br />tips on getting buy-in from administration and staff, and on marketing your mobile-optimized site <br />strategies for identifying appropriate content by examining the needs of your community and building from existing services <br />pointers on developing a mobile-optimized library website, approached from varying levels of technical skill<br />
  4. 4. Your mobile site is:<br /> Primarily theoretical at this point. <br /> In the planning stages. <br /> Ready or nearly ready for primetime.<br />mass distraction<br />
  5. 5. Mobile adoption in your community<br /> You see a few early adopters, but it’s not widespread. <br /> A mixed bag, but starting to pick up some steam. <br /> Your campus is lousy with smartphones. <br />5<br />jonjon2k8<br />
  6. 6. From those “in the know”…<br />Deloitte telecom forecast 2010:smartphone sales expected to exceed sales of all PCscombined (including netbooks, laptops, and desktops ) within a year<br />ECAR Study of Undergraduate Students and Information Technology, 2009:<br />73.7% who currently own/use web on handheld devices expect use to increase or greatly increase in next three years<br />44.5% agree or strongly agreed that they’ll do many things on a mobile device they currently do on laptops<br />
  7. 7. Going Mobile<br />Eole<br />
  8. 8. billshrink<br />
  9. 9. Personalization<br />chrisblakeley<br />
  10. 10. <ul><li> Is Your Community Ready?
  11. 11. Customize the mobile experience for your users</li></ul>Personalization<br />chrisblakeley<br />
  12. 12. Getting your Staff Involved<br />NYPL<br />
  13. 13. <ul><li> Getting buy-in
  14. 14. Effectively leverage an internal launch
  15. 15. Word of mouth marketing</li></ul>Getting your Staff Involved<br />NYPL<br />
  16. 16. Mobile web: how about you?<br />White African<br />
  17. 17. Mobile web: how about you?<br />Connected, but primarily via a landline and a desktop or laptop.<br />Not really. The mobile web is not a place I’ve tried yet.<br />Sometimes, when away from home or the office from long periods.<br />Often on. I like it, but it’s not essential to my routine.<br />Extremely mobile-oriented. It changed my life.<br />White African<br />
  18. 18. Sister72<br />Modeling Tech Behavior<br />
  19. 19. Sister72<br /><ul><li>Using mobile technologies in your own shop
  20. 20. Librarians as enthusiastic users </li></ul>Modeling Tech Behavior<br />
  21. 21. Ready Or Not…<br />shaunamariexx<br />
  22. 22. Ready Or Not…<br /><ul><li> Why DePaul chose a silent launch
  23. 23. Protecting the user experience </li></ul>shaunamariexx<br />
  24. 24. Getting the word out<br />State Library of New South Wales<br />
  25. 25. Getting the word out<br />What has been your single most successful marketing technique or campaign?<br />State Library of New South Wales<br />
  26. 26. Define your terms<br />lizzie_anne<br />
  27. 27. Define your terms<br /> app vs. site<br />lizzie_anne<br />
  28. 28. If there’s an app for that, what’s your favorite?<br />23<br />Erik Mallenson<br />
  29. 29. Needs assessment<br />idovermani<br />
  30. 30. Needs assessment<br /><ul><li>Start the conversation, set priorities, find gaps
  31. 31. Some data (primary, secondary) is better than none</li></ul>idovermani<br />
  32. 32. Key web content for you is:<br />26<br />darcy mccarty<br />
  33. 33. Key web content for you is:<br /> Research guides (LibGuides, pathfinders, etc)<br /> Basic information about your library (locations, hours, computers, FAQ)<br /> Course reserves<br /> Email/IM/text reference<br /> Other (tell us in the chat window)<br />27<br />darcy mccarty<br />
  34. 34. Where’s the overlap?<br />services<br />mobility<br />connectivity<br />
  35. 35. Optimization<br />genbug<br />
  36. 36. Optimization<br /><ul><li> Not just converting or translating
  37. 37. Curation, selection, mediation
  38. 38. AEIOU
  39. 39. Expensive? Known? Intuitive? Free?</li></ul>genbug<br />
  40. 40. Build it, buy it, point to it: your recommendations<br />31<br />hugo90<br />
  41. 41. Comparison Shopping<br />corey templeton<br />
  42. 42. Comparison Shopping<br /><ul><li> Imitation is the sincerest form of flattery
  43. 43. The commercial world has a lot to offer us</li></ul>corey templeton<br />
  44. 44. Libraries<br />
  45. 45. Libraries<br />
  46. 46. Libraries<br />
  47. 47. Libraries<br />
  48. 48. State of the Union<br />We have a systems/IT department internally in the library.<br />There is a single web person, who may or may not have help from staff.<br />Tech development happens in teams, on top of other job duties. <br />Our IT has been entirely outsourced to the campus. <br />Scott Ableman<br />
  49. 49. Make it happen, then make it better<br />letmehearyousaydeskomdeskom<br />
  50. 50. Make it happen, then make it better<br /><ul><li> Thinking about ROI
  51. 51. Do No Harm</li></ul>letmehearyousaydeskomdeskom<br />
  52. 52. This is how we did it.<br />chrisphoto<br />
  53. 53. Going mobile in 1 … 2 … 3 … <br />
  54. 54. Going mobile in 1 … 2 … 3 … <br />IT overlords/super friends?<br />Talk to them.<br />Right away.<br />Yes<br />
  55. 55. Going mobile in 1 … 2 … 3 … <br />IT overlords/super friends?<br />Talk to them.<br />Right away.<br />Yes<br />Big budget?<br />Yes<br />
  56. 56. Going mobile in 1 … 2 … 3 … <br />IT overlords/super friends?<br />Talk to them.<br />Right away.<br />Yes<br />Big budget?<br />First, congrats.<br />Second, as Mom said, while money won’t make you happy, it can make life easier.<br />Yes<br />
  57. 57. Going mobile in 1 … 2 … 3 … <br />IT overlords/super friends?<br />Talk to them.<br />Right away.<br />Yes<br />Big budget?<br />First, congrats.<br />Second, as Mom said, while money won’t make you happy, it can make life easier.<br />Yes<br />CMS? CSS? <br />Yes<br />
  58. 58. Going mobile in 1 … 2 … 3 … <br />IT overlords/super friends?<br />Talk to them.<br />Right away.<br />Yes<br />Big budget?<br />First, congrats.<br />Second, as Mom said, while money won’t make you happy, it can make life easier.<br />Yes<br />CMS? CSS? <br />Proceed with caution, but you might be able to do a lot automagically.<br />Yes<br />
  59. 59. 4 … 5 … easy steps! <br />Code monkey?<br />Yes<br />
  60. 60. 4 … 5 … easy steps! <br />Code monkey?<br /><ul><li>Validate [XHTML Mobile? XHTML Basic?]
  61. 61. Emulate
  62. 62. Try not to hate [degrade gracefully]</li></ul>Yes, you can.<br />Yes<br />
  63. 63. 4 … 5 … easy steps! <br />Code monkey?<br /><ul><li>Validate [XHTML Mobile? XHTML Basic?]
  64. 64. Emulate
  65. 65. Try not to hate [degrade gracefully]</li></ul>Yes, you can.<br />Yes<br />We got nuthin.<br />
  66. 66. 4 … 5 … easy steps! <br />Code monkey?<br /><ul><li>Validate [XHTML Mobile? XHTML Basic?]
  67. 67. Emulate
  68. 68. Try not to hate [degrade gracefully]</li></ul>Yes, you can.<br />Yes<br />We got nuthin.<br />Yes, you can too.Transcoding, site builders, ingenuity.<br />[sad trombone]<br />
  69. 69. Abracadabra <br />
  70. 70. Google<br />…MAGIC?<br />Skweezer<br />
  71. 71. Lessons learned.<br />emdot<br />
  72. 72. Questions?<br />oberazzi<br />
  73. 73. Thank you!<br /> contact us: mobilelibraries@gmail.com<br />our book: http://bit.ly/bqVjha<br />more resources at: http://bit.ly/mobile-libs<br />find this presentation online at: http://bit.ly/acrlMobileWebcast<br />New York Public Library <br />

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