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Ten years ago, many not-for-profit organizations didn't have a single website online and often struggled to create them. Today, many organizations have multiple websites: their main site, microsites, specific campaign sites, maybe even some program sites.
Add in Facebook and Twitter and the struggle required to maintain this digital footprint becomes obvious. All these websites form a digital brand that represents your organization's digital ecology.
This web presence, or digital ecology, needs to be thought through strategically. You need to explore this interconnectedness by answering basic questions like
How should all these connect?
When do you kill a site?
When do you launch a microsite and when do you add another navigation item?