Location is what makes mobile Mobile
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Location is what makes mobile Mobile



Slides from the presentation on "Location is what makes mobile Mobile" by Kate Imbach, VP Marketing at Skyhook Wireless.

Slides from the presentation on "Location is what makes mobile Mobile" by Kate Imbach, VP Marketing at Skyhook Wireless.



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    Location is what makes mobile Mobile Location is what makes mobile Mobile Presentation Transcript

    • Skyhook Local Faves for Esquire June, 2010
    • Skyhook Overview • Skyhook’s Core Location combines signals from Wi-Fi, GPS and cell towers to quickly and accurately determine device location • Deployed on over 100m devices, 300m location requests / day Skyhook’s Wi-Fi Database Select Customers! in Manhattan!
    • How do we do it? We drive!
    • Skyhook stats • 10.2 million miles driven • 3,000 drivers in past 6 years • 240 million Wi-Fi access points • 2 million cell towers • 3 TB of data collected • 300 million location requests per day
    • Location is at the center of today’s major technology battles.
    • Apple So we said no.
    • Google Investigating Google
    • Silicon Valley
    • Location used to be boring.
    • Navigation! Wow.
    • Basic mobile location My Starbucks AP News Yelp
    • Now it’s getting interesting.
    • Local Faves - Location Today Sharetunes Drync
    • Traditional Local Content
    • Redefining Local Content
    • Traditional Infographics
    • Local Mobile Infographics
    • Rankings & Popularity Everyone wants I have 486 8tracks I am still jealous of badges. followers! this guy.
    • Rankings & Popularity
    • More location usage = more data.
    • SpotRank - San Francisco Location Requests Saturday, 8:00am! Saturday, 10:00pm!
    • Boston Marathon
    • Location Based Advertising
    • The future of location Danny Gokey Alan Jackson American Idol Runner Up Country Music Legend
    • CMA Music Fest Nashville, June 10 2010 7:50pm 8:33pm Text Danny Gokey takes the Alan Jackson takes the stage at 7:50pm stage at 8:33pm The crowd goes wild.
    • 60th & Park Ave, Manhattan 2.5! 2.4! 2.3! 2.2! 2.1! 2! 1.9! Sun! Mon! Tue! Wed! Thu! Fri! Sat!
    • Retail Site Selection
    • Predictive Demographics • Trace aggregate groups of people that leave a neighborhood at night (home) and determine daytime location (work, school) • Never seen before data creates new options for targeting Young Money & Digerati Brains Bohemian Mix
    • Location intelligence for new markets
    • Contact Kate Imbach Vice President, Marketing kate@skyhookwireless.com 617.304.7841