Skyhook Local Faves
    for Esquire
      June, 2010
Skyhook Overview

• Skyhook’s Core Location combines signals from Wi-Fi, GPS and
  cell towers to quickly and accurately d...
How do we do it?

                   We drive!
Skyhook stats

•   10.2 million miles driven
•   3,000 drivers in past 6 years
•   240 million Wi-Fi access points
•   2 m...
Location is at the center of today’s major
           technology battles.
Apple




        So we said no.
Google




         Investigating
            Google
Silicon Valley
Location used to be boring.
Navigation!

              Wow.
Basic mobile location




  My Starbucks          AP News   Yelp
Now it’s getting interesting.
Local Faves - Location Today




         Sharetunes            Drync
Traditional Local Content
Redefining Local Content
Traditional Infographics
Local Mobile Infographics
Rankings & Popularity




  Everyone wants   I have 486 8tracks   I am still jealous of
     badges.            followers!...
Rankings & Popularity
More location usage = more data.
SpotRank - San Francisco Location Requests




    Saturday, 8:00am!        Saturday, 10:00pm!
Boston Marathon
Location Based Advertising
The future of location




      Danny Gokey             Alan Jackson
 American Idol Runner Up   Country Music Legend
CMA Music Fest Nashville, June 10 2010

               7:50pm                          8:33pm



                         ...
60th & Park Ave, Manhattan



    2.5!



    2.4!



    2.3!



    2.2!



    2.1!



     2!



    1.9!
           S...
Retail Site Selection
Predictive Demographics

• Trace aggregate groups of people that leave a neighborhood at
  night (home) and determine dayt...
Location intelligence for new markets
Contact
        Kate Imbach
 Vice President, Marketing
kate@skyhookwireless.com
       617.304.7841
Location is what makes mobile Mobile
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Location is what makes mobile Mobile

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Location is what makes mobile Mobile

  1. 1. Skyhook Local Faves for Esquire June, 2010
  2. 2. Skyhook Overview • Skyhook’s Core Location combines signals from Wi-Fi, GPS and cell towers to quickly and accurately determine device location • Deployed on over 100m devices, 300m location requests / day Skyhook’s Wi-Fi Database Select Customers! in Manhattan!
  3. 3. How do we do it? We drive!
  4. 4. Skyhook stats • 10.2 million miles driven • 3,000 drivers in past 6 years • 240 million Wi-Fi access points • 2 million cell towers • 3 TB of data collected • 300 million location requests per day
  5. 5. Location is at the center of today’s major technology battles.
  6. 6. Apple So we said no.
  7. 7. Google Investigating Google
  8. 8. Silicon Valley
  9. 9. Location used to be boring.
  10. 10. Navigation! Wow.
  11. 11. Basic mobile location My Starbucks AP News Yelp
  12. 12. Now it’s getting interesting.
  13. 13. Local Faves - Location Today Sharetunes Drync
  14. 14. Traditional Local Content
  15. 15. Redefining Local Content
  16. 16. Traditional Infographics
  17. 17. Local Mobile Infographics
  18. 18. Rankings & Popularity Everyone wants I have 486 8tracks I am still jealous of badges. followers! this guy.
  19. 19. Rankings & Popularity
  20. 20. More location usage = more data.
  21. 21. SpotRank - San Francisco Location Requests Saturday, 8:00am! Saturday, 10:00pm!
  22. 22. Boston Marathon
  23. 23. Location Based Advertising
  24. 24. The future of location Danny Gokey Alan Jackson American Idol Runner Up Country Music Legend
  25. 25. CMA Music Fest Nashville, June 10 2010 7:50pm 8:33pm Text Danny Gokey takes the Alan Jackson takes the stage at 7:50pm stage at 8:33pm The crowd goes wild.
  26. 26. 60th & Park Ave, Manhattan 2.5! 2.4! 2.3! 2.2! 2.1! 2! 1.9! Sun! Mon! Tue! Wed! Thu! Fri! Sat!
  27. 27. Retail Site Selection
  28. 28. Predictive Demographics • Trace aggregate groups of people that leave a neighborhood at night (home) and determine daytime location (work, school) • Never seen before data creates new options for targeting Young Money & Digerati Brains Bohemian Mix
  29. 29. Location intelligence for new markets
  30. 30. Contact Kate Imbach Vice President, Marketing kate@skyhookwireless.com 617.304.7841
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