'From bad to good design', Mobile Trends Conference, 13.02.2015, Cracow, Poland.

1. mobimoni #MTC2015
GOOD
DESIGN
FROM
BAD
TO

2. OBRAZEK:
UKOCHANY TELEFON
MTC 2015
mobimoni #MTC2015
Does your smartphone give your love back?

3. mobimoni #MTC2015

4. mobimoni

5. mobimoni

6. mobimoni

7. mobimoni #MTC2015
The mobile mind shift is the expectation that
I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
https://solutions.forrester.com/mobile

8. mobimoni #MTC2015
We hate to wait…
…for a confirmation call.

9. 2015: the rise of the mobile micromoments
#MICROMOMENTS
#MICROINTERACTIONS
#MICROENGAGEMENTS
mobimoni #MTC2015

10. “Micro moments are brief interactions where
apps can capture the attention of a user
and anticipate their needs in 5-10 second
interactions (several times a day).”
mobimoni #MTC2015 http://blog.catavolt.com

11. mobimoni #MTC2015
CHECKY

14. Umbrella

15. “Even though we’re surrounded by microinteractions every day, we don’t usually
notice them until something goes horribly wrong.
But microinteractions are, despite their small size and near-invisibility, incredibly
important.
The difference between a product you love and a product you tolerate is
often the microinteractions you have with it.
They can make our lives easier, more fun, and just more interesting if done well.”
Dan Saffer
mobimoni #MTC2015 http://microinteractions.com

16. “…even if the big picture is done right, unless the details are also
handled properly, the solution fails: the details are what control
the moment to moment experience.
It is timely details that lead to seamless interaction with our
products. Alternatively, it is the lack of attention to those details
that lead to frustration, irritation, and eventually an intense
dislike of the product.”
mobimoni #MTC2015

17. Micromoments of technology
are the emotional connections with their users.
mobimoni #MTC2015

18. Login
mobimoni #MTC2015

19. ALLEGRO
What’s missing? :)
mobimoni #MTC2015

21. LINKEDIN
mobimoni #MTC2015

22. “Forgot your password”!
LINKEDIN
mobimoni #MTC2015

23. LINKEDIN
mobimoni #MTC2015
“Join now”!

24. LINKEDIN
mobimoni #MTC2015
“Show/hide password”!

25. LINKEDIN
mobimoni #MTC2015

26. LINKEDIN
mobimoni #MTC2015

27. TWITTER
Typing on your phone stinks!
mobimoni #MTC2015

28. Face Unlock - Galaxy Nexus
http://youtu.be/DDfmkMDue6c

29. http://blogs.msdn.com/b/b8/archive/2011/12/16/signing-in-with-a-picture-password.aspx

30. GETIN MOBILE
Gesture-based login
mobimoni #MTC2015

31. STYLESEAT
mobimoni #MTC2015
One-page process (assignment)

32. STYLESEAT
mobimoni #MTC2015
One-page process (assignment)

33. STYLESEAT
mobimoni #MTC2015
One-page process (assignment)

34. STYLESEAT
mobimoni #MTC2015
One-page process (assignment)

35. One-click payments
APPLE PAY
http://youtu.be/0tY486cjaVs

36. PAYPAL One Touch
mobimoni #MTC2015
http://youtu.be/PPj8nqNBAbw

37. One-click unsubscription
LISTLY
mobimoni #MTC2015

38. mBank
mobimoni #MTC2015

39. ING Bank Śląski
mobimoni #MTC2015

40. BJ Fogg
mobimoni #MTC2015
“Making a behavior harder to do makes it less
likely to occur.”
Number of taps matter!

41. The faster, the better.
The more often, the better.
mobimoni #MTC2015

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50. mobimoni
m.euro.com.pl

51. m-commerce
mobimoni #MTC2015

52. 2015: the rise of the mobile micromoments
#MICROFEEDBACK
mobimoni #MTC2015

53. QR code scanner
mobimoni #MTC2015
Rate the app

54. Awesome Clock
mobimoni #MTC2015
Rate the app

55. mobimoni #MTC2015
Photo Editor
Rate the app

56. HealthyOut
How to gather insight into
the customer experience?
mobimoni #MTC2015

57. Microfeedback provides a means to gather
insightful feedback at just the right moment
of the experience, generating more accurate
findings that will help you create a better
product and the experience.
mobimoni #MTC2015 http://sarahdoody.com

58. MyFitnessPal
mobimoni #MTC2015

59. mobimoni #MTC2015
1. If you care about UX, you should care about micromoments.
2. Do the little things well. Details are the essentials. They make the
product. User satisfaction is in the details!
3. Great design should be experienced and not seen. The better the
design, the more invisible it becomes.
4. Design is measurable on a scale from frustration to delight.
TAKE OUTS

60. BAD
DESIGN
DELIGHTFUL
DESIGN
FRUSTRATION NEUTRAL DELIGHT
Improving bad design Improving neutral design
REDUCTIVE PROCESS
Observation user’ experience,
rethinking, removing everything,
that’s introducing frustration
ADDITIVE PROCESS
Expertise, knowledge,
designer experience
#1 PLEASURE
#2 FLOW
#3 MEANING

61. “The goal of a successful app is
to become one of the micromoments
of a persons day to day activities.”
mobimoni #MTC2015

62. Good luck!

63. We are mobee dick. Monika Mikowska
monika@mobeedick.com
mobimoniMOBILE UX DESIGN STUDIO
mobeedick.com