TOWARDS GLOBAL MOBILE MEGATRENDS 2008

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The efforts of our company, PT Mobee Indonesia, to anticipate the global mobile megatrends 2008

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TOWARDS GLOBAL MOBILE MEGATRENDS 2008

  1. 1. TOWARDS GLOBAL MOBILE MEGATRENDS 2008
  2. 2. What is Mobile Megatrends 2008 ? • Mobile Megatrends 2008 is an entity of 15 phenomenon resulting from mobile technology spectacular growth in recent years prior to 2008 characterized with web 2.0 online connectivity: (from : Constantinou A, Research Director – Vision Mobile)
  3. 3. How do we in PT Mobee Indonesia as an enterprise anticipate the Mobile Megatrends 2008 ?
  4. 4. Megatrend 1 : From mega- portals to me-portals • PT Mobee Indonesia successfully has been developed On- Device Portal (ODP) as “me- portal”
  5. 5. Megatrends 2 : Content is aging; Content communication is king • PT Mobee Indonesia established “Context Architecture” as the Content Communication beside their “Content Architecture” as the enterprise architecture
  6. 6. Megatrends 3 : The internet is reaching into the phone • Core Biz of PT Mobee Indonesia is “putting the content (from the web) into the phone”
  7. 7. Megatrend 4 : The war of the application environment • PT Mobee Indonesia successfully developed application technology and potentially could be Killer Apps :
  8. 8. Megatrends 5 : Value in Mobile Software is bubbling up
  9. 9. Megatrend 6 : OEMs go for services and vertical propositions • PT Mobee Indonesia : anticipates Megatrend 6 as device manufacturer trend by following services :
  10. 10. Megatrend 7 : Brands as the new form of equity in handset • PT Mobee Indonesia success stories :
  11. 11. Megatrend 8 : Network operator strategies are shifting • As in Megatrend 6, PT Mobee Indonesia anticipates the Megatrend 8 by doing services as follows :
  12. 12. Megatrend 9 : Browsing is out; engaging experiences are in • PT Mobee Indonesia has been successfully developed :
  13. 13. Megatrend 10 : Service delivery spills out of the browser, into the user journey • For PT Mobee Indonesia, user is the king :
  14. 14. Megatrend 11 : Browser proxies bring the internet to the masses = PT Mobee Indonesia products as the outcome
  15. 15. Megatrend 12 : Open source is disrupting the status quo • “Handset operating system” is the product of PT Mobee Indonesia in this situation :
  16. 16. Megatrend 13 : Nokia is now a tier-o OEM • Contrary PT Mobee Indonesia “opposing and neutralizing” Megatrend 13 as follow :
  17. 17. Megatrend 14 : Mobile is transforming to a Fast Moving Consumer Goods (FMCG) business • Precisely PT Mobee Indonesia is lessening the effect of FMCG such as saying that “Making phones has tiny margins and no consumer value” :
  18. 18. The role of PT Mobee in Megatrend 15 : Channel Average Revenue Per User (ARPU) : a new source of revenue •
  19. 19. And “last but not least” here is our VISION and MISSION of PT Mobee Indonesia
  20. 20. • Thank You • PT Mobee Indonesia – Jl. Tebet Utara 3 / 7, Jakarta 12820, Indonesia – Phone : +62-21-8311238 – Fax : +62-21-8352470 – URL : http://www.mobeeindonesia.com – Email : • arvin@mobeeindonesia.com • ardririanto@mobeeindonesia.com

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