2006 2nd Place University of Auckland

Rainforest Action Network TRUE ROOTS: A Concentrated Growth Strategy

RAN: Key Organization Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RAN`s focus lies in its true roots What is RAN`s strategic focus ? Limited Resources Perceived lack of target projects Leveraging core competencies ,[object Object],[object Object],[object Object],[object Object]

Limited Resources Budgets & Finance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Staff ,[object Object],[object Object],[object Object],Volunteers Strive for achievable utilization and best use of scarce resources

Perceived lack of target projects; or is there? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key is to choose strategy that is the best fit

Leveraging Core Competencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Utilize established model for future campaigns

Matrix of Potential Strategies  ?   Protects threatened forests – core value base     Retains level of Autonomy   ?  Leverages core competencies     Growth opportunities     Efficient use of resources- achievable Expanded Geographical focus Jumpstart Ford Campaign Alliance with large NGOs (eg. Greenpeace) Expanded strategic focus: Air, water, climate

Refining RAN`s Focus ,[object Object],[object Object],[object Object],Refine focus to leverage core competencies and align with stakeholder values

Overseas Expansion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Japan fits all entry criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Specific Funding ``Sponsor a Campaign`` Business (Friends of RAN) Public ,[object Object],[object Object],[object Object],[object Object]

Concentrated Growth Timeline Mission U.S . Japan Funding Organization Redefine RAN 3 6 9 12 months Exit Ford Negotiate with NGO: JATAN ‘ Sponsor a Campaign’ Target on DAISHOWA Paper Increase Remuneration 12 staff in Japan

True Roots provides real benefits $2.5 m $9.3 m 13,000 $8.9 m $2.4 m 30,000 28 40 Revenue Expense No. Members No. Staff ,[object Object],[object Object],[object Object],[object Object],[object Object],Global presence with influence and power to protect threatened forests 2004 2009

True Roots aligns with Key Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rainforest Action Network: Protecting Earth's Threatened Forests Since 1985

Question Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Educational focus ? Policy: - Education no longer a key driver in mission statement Justification: - Public informed by range of other media - Easier to tell people about the `bad guy` BUT: - All members receive quarterly progress reports on the campaign they sponsor - Information on new campaigns given with opportunity to sponsor - Industry updates posted on website - Online discussion board facilitated by RAN Index

Staffing Issues Problem: Limited staff resources Solutions: Better staff remuneration - funded through sponsorship Relocation and international opportunities available – eg Japan Website to include a recruitment page with online application and employment opportunities Staff receive benefits – eg health care Note: High turnover a common industry characteristic Index

Potential Risks Risk Mitigation Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funding Opportunities: Target Companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

RAN: Why revert to narrow focus ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Index

Organizational Structure - 2009 Index Board USA (28) Japan (12) Operations Campaign Communications Development Fundraising Campaign Funding

Why not Ford or large NGO Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],Index

Strategy Financial Forecasts Index $0.37 $0.29 $0.22 $0.17 $0.13 $0.10 Profit 40 36 33 32 30 28 No. of staff 9,000 7,950 6,510 5,400 3,120 1,300 Japan 21,000 18,550 15,190 12,600 12,480 11,700 U.S. 30,000 26,500 21,700 18,000 15,600 13,000 Total membership $8.91 $6.85 $5.27 $4.06 $3.12 $2.40 Expenses $9.28 $7.14 $5.49 $4.23 $3.25 $2.50 Revenue 2009 2008 2007 2006 2005 2004 In USD millions

2006 2nd Place University of Auckland

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2006 2nd Place University of Auckland