2006 1st Place - Thammasat University

2. The Rainforest Action Network Manita Sirunya Tarin Chananun T HE H IGH T IMES

3. Company Profile Market Analysis Issues & Objectives Recommendations Time Line Financial Justifications Key Success Factors Conclusion T HE H IGH T IMES

4. Company Profile RAN: The Rainforest Action Network Mission: to protect the Earth’s rainforests and the rights of their inhabitants. Previous Success: Home Depot stop exploiting wood from old forest Citigroup deny funding extractive industries Member: 10,000 Annual Budget: $ 2.4 million Currently Old Growth Campaign Global Finance Campaign Jumpstart Ford Campaign Corporation to change Private policy Target

6. Market Analysis Most Promising Target III. Critical Environmental Issues Source: Compas for Health, Canada (March 2002) Trend towards Climate Change II. US Demographics Source: US Census Bureau 2002 Age Group Population (in thousand) Annual Income 15-24 6,611 27,828 25-34 19,055 45,330 35-44 24,069 53,521 45-54 22,623 59,021 55-64 16,260 47,203 65> 22,659 23,152

7. Current Position & Ultimate Objective Focusing on the Rainforest related campaign with the annual budget of US$2.4Million in 2004 Broaden the Campaign Scope ranging from Rainforest to Climate Changes with the total annual budget of over US$5Million in 2009 Current Position Ultimate Goal in 5 years

8. Issues to be solved… ISSUES OBJECTIVES Financial Limitations on Project Funding Increasing Difficulty in Targeting Company Dependence on Key Personnel and High turnover rate Increase membership base by CAGR 15% per year over the next 5 years Identify the highest probability of success and most Influential Target available Develop proper Training program and value enhancement for employee

9. The Triple-EX Approach Triple-EX Strategy OBJECTIVES Financial Limitations on Project Funding Increasing Difficulty in Targeting Company Dependence on Key Personnel and High turnover rate Increase membership base by CAGR 15% per year over the next 5 years Identify the highest probability of success and most Influential Target available Develop proper Training program and value enhancement for employee

12. Expose Exxon Triple-EX Strategy OBJECTIVES EXPAND Membership Base Increasing Difficulty in Targeting Company Dependence on Key Personnel and High turnover rate Increase membership base by CAGR 15% per year over the next 5 years Develop proper Training program and value enhancement for employee Identify the highest probability of success and most Influential Target available

14. Expose Exxon: Alliance Support Exxon’s Damages to Environment Finding Strategic Alliance ? Potential Strategic Alliance

15. Excel Human Resources Triple-EX Strategy OBJECTIVES EXPAND Membership Base EXPOSE Exxon Dependence on Key Personnel and High turnover rate Increase membership base by CAGR 15% per year over the next 5 years Develop proper Training program and value enhancement for employee Identify the highest probability of success and most Influential Target available

17. Timeline Expand Magazines Direct Mailing Event Marketing Expose ExposeExxon Excel Welfare Training Program Value Enhancement Network Expansion

18. Membership Base 20,038 members

19. Budget (figures in $) Revenue $5,163,433 Budget $5,128,544

20. Cost Estimation (figures in $) Total Cost in 5 Years $5,357,947 Financed by: Member Support and Public Donation NPV $778,787

21. Key Success Factors Strategic Alliance Human Resource Financial Support

23. Thank You

26. Pro Forma Income Statement (figures in $)

27. Assumptions on Income Statement

28. NPV Analysis

29. Cost Assumption

30. Market Share

31. Membership Growth Rate