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Title
Video




        http://www.youtube.com/wa
        tch?v=_0L2VaTWs9s
Exposure




• 790,000 views on
  YouTube
• 344 results on Chk
  Chk Boom
  (YouTube)
• 29,428 fans on the
  Facebook fan page:
  Clare Werbeloff
Merchandise
Re-mixed Songs
Art
Official & Non-Official Fan Groups
The Buzz Around Clare/Chk Chk Boom


                     Clare Werbeloff / chk chk boom

              2000

              1000

                 0
Messages




                                                            clare
                                                           werbeloff




                                                 Source: Nielsen Buzz Metrics
The Buzz Around Clare/Chk Chk Boom



                                  Message Sentiment Breakdown



                            20%
 Message Count Percentage




                            15%



                            10%
                                                                                                Positive Count
                                                                                                Negative Count
                            5%



                            0%




                                                                  Negative Count
                                                 Positive Count




                                                                                   Source: Nielsen Buzz Metrics
Top sources


Blogs                                              Message Boards



   http://www.chkkchkkboo…
                                                     http://forums.bf2s.com/
   http://mumbrella.com.au
                                                 http://www.nissansilvia.com…
         http://ohnoho.com
                                                 http://games.internode.on.n…
   http://www.youngandgru…
                                                 http://www.netrider.net.au/f…
   http://chk-chk-boom.com                       http://games.on.net/forums/
        http://www.tattoo-…                       http://www.ausrotary.com/
  http://nrldttalk.blogspot.c…                   http://www.ferrarichat.com/…
  http://standanddeliver.blo…                    http://www.inthemix.com.au…
                                                 http://forums.atomicmpc.co…
           http://cannd.net
                                                 http://www.militaryphotos.n…
    http://www.grods.com
                                                                     Boards
                              0   20   40   60                                 0   50   100   150

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Chk Chk Boom 15 Seconds Of Fame

  • 2. Video http://www.youtube.com/wa tch?v=_0L2VaTWs9s
  • 3. Exposure • 790,000 views on YouTube • 344 results on Chk Chk Boom (YouTube) • 29,428 fans on the Facebook fan page: Clare Werbeloff
  • 6. Art
  • 8. The Buzz Around Clare/Chk Chk Boom Clare Werbeloff / chk chk boom 2000 1000 0 Messages clare werbeloff Source: Nielsen Buzz Metrics
  • 9. The Buzz Around Clare/Chk Chk Boom Message Sentiment Breakdown 20% Message Count Percentage 15% 10% Positive Count Negative Count 5% 0% Negative Count Positive Count Source: Nielsen Buzz Metrics
  • 10. Top sources Blogs Message Boards http://www.chkkchkkboo… http://forums.bf2s.com/ http://mumbrella.com.au http://www.nissansilvia.com… http://ohnoho.com http://games.internode.on.n… http://www.youngandgru… http://www.netrider.net.au/f… http://chk-chk-boom.com http://games.on.net/forums/ http://www.tattoo-… http://www.ausrotary.com/ http://nrldttalk.blogspot.c… http://www.ferrarichat.com/… http://standanddeliver.blo… http://www.inthemix.com.au… http://forums.atomicmpc.co… http://cannd.net http://www.militaryphotos.n… http://www.grods.com Boards 0 20 40 60 0 50 100 150