Author Notes: This is the PowerPoint template for the Innovate 2012 Track Sessions IBMers can find additional information on presentation resources on Rational’s Managing the Brand W3 Intranet site: https://w3-03.ibm.com/software/marketing/marksite.nsf/AllMarketingPages/Brand-Rational-rt_rtb?opendocument?opendocument Imagery Avoid using cartoon like clip-art, use photo-art instead. Third party material cannot be used in a presentation without written permission (this includes product and Web page screen shots). Images must be acquired from a ‘royalty-free to use’ source such as: Microsoft or Lotus Symphony Clip Art library http://www.freebyte.com/clipart_images_photos_icons/#freevectorgraphics http://www.freedigitalphotos.net/ IBMers can use images from IBM approved image libraries: https://w3-03.ibm.com/software/marketing/marksite.nsf/AllMarketingPages/Brand-Rational-rt_rtb?OpenDocument&ExpandSection=4#_Section2 DAY_01_SYSTEMS_KEYNOTE__v02
The people in this room have the power to shape our tomorrow… because let’s face it - our world is changing, and at a pace few of us can comprehend. This unprecedented change is being driven by: Global integration Increasingly complex supply chains and empowered consumers Changing the corporate model and the nature of work itself Movement of information, work and capital across the globe Brought about by increasingly smart networked technologies that talk to each other 24x7 An explosion of bandwidth Where software is catalyst DAY_01_SYSTEMS_KEYNOTE__v02
<mouse click> <plus signs appear between the boxes and the globe> This is enabling new levels of collaboration. …. connecting the workplace and the marketplace in ways never imagined before <mouse click> <the pluses disappear> <mouse click> <the boxes slide into each other> <mouse click> <they form a small circle> At the same time, our planet is getting smaller. Globally distributed workforce Integrated value chains composed of suppliers, business partners and customers The new flexibility that Kristof spoke of when you think of delivering technology and services via the cloud Our developing embedded software for mobile devices. These are real trends affecting companies like you today. DAY_01_SYSTEMS_KEYNOTE__v02
Yet at the same time, something else is also going on – something that is affecting our society, businesses and our individual lives…the planet is also becoming smarter. … in that the systems and processes that enable physical goods to be designed, developed and managed are becoming: Intelligent — updating and evolving to meet unique customer needs. Instrumented and infused with software to increase functionality and deliver new kinds of services And Interconnected , creating systems that deliver enhanced quality and value. And as a result, we are all having to think of how things get done and how to do them better. DAY_01_SYSTEMS_KEYNOTE__v02
Nowhere may this transformation be more evident than in the creation of what all of us to in this room - smarter products From automobiles to the onstar to the satellite to the service center From the artificial hearts to the monitors From aircraft that communicate with each other and the ground crew From wind turbines that adjust to the weather conditions and connect to our power plants… to the electronic devices that connect people and enable the luxuries that we have become accustom Today’s smarter products no longer deliver a single functionality; or operate in a vacuum. They are increasing providing multidimensional and personalized functions in a systems of systems environment They are essential to making our lives more efficient, reliable, healthy and delightful. Nowhere may this transformation be more evident than in the creation of what all of us to in this room - smarter products From automobiles to the onstar to the satellite to the service center From the artificial hearts to the monitors From aircraft that communicate with each other and the ground crew From wind turbines that adjust to the weather conditions and connect to our power plants… to the electronic devices that connect people and enable the luxuries that we have become accustom Today’s smarter products no longer deliver a single functionality; or operate in a vacuum. They are increasing providing multidimensional and personalized functions in a systems of systems environment They are essential to making our lives more efficient, reliable, healthy and delightful. And are the building blocks for our future…and smarter planet Which is exciting – if we can pull it off. But is also a little scary for those of us in the room who have to make this vision a reality…. For the SE… For the SW…. DAY_01_SYSTEMS_KEYNOTE__v02
Optimize systems behavior Maximize product quality Converge engineering disciplines [Main point of the slide: For companies developing smart products to remain competitive, they must acknowledge at least three imperatives, all of which are focused on taking a systems engineering approach to product development that raises the traditional focus on physical design to a higher level multi-disciplinary approach that better fosters innovation.] The main message of this slide is to emphasize the imperatives for companies that want to improve their competitiveness in developing smart products. These companies have been told for years by PLM vendors that using their PLM products for detailed design will give them everything they need to maximize innovation and reduce costs. However, this advice misses some key points that have become much more relevant in recent years as software content within smart products has dramatically escalated, changing the way product development must be approached. [Main point behind “Optimize systems behavior”: Detailed design, a strength of traditional PLM vendors, locks in design decisions, discouraging design iteration and experimentation, which are key to innovation. The behavior of the smart product as a system, however, can and should be optimized early in the design process, where cost of change is low, and where design decisions have maximum impact on product performance, cost and quality.] Today’s smart products can no longer be designed simply as physical devices with some electronics and software thrown in. In fact, these products are complex systems, comprised of a hierarchy of sub-systems, all of which must operate in harmony to ensure proper function of the product. Much of the innovation in today’s products comes well before the detailed design phase; in fact, it comes as systems are being defined and various aspects of behavior and function are being assigned to specific sub-systems. This is called functional and logical design and can be quite complicated—enough so that specialized modeling techniques are required to manage the overall complexity. However, it is during functional and logical design that the overall behavior of a smart product can be defined at the highest level, and it is here that systems behavior should be optimized. After detailed design begins, design decisions become documented and locked in, and further iteration and change is naturally discouraged. Leading companies optimize product behavior as defined within the systems that comprise the product. [Main point behind “Converge engineering disciplines”: Traditional approaches to product development (such as PLM) are discipline-centric, and are not designed to view design decisions outside of their own domain. Successful product development organizations must view the design and the impact of design decisions across all engineering disciplines—to understand the impact of one discipline on another.] Similarly, a systems engineering approach looks at product behavior and functionality across multiple engineering disciplines, meaning that it helps understanding of how the disciplines interact together. Traditional approaches focus on the mechanical engineering aspects as documented in detailed design, and then look at the effects of electronics and software. Without the rigor of systems engineering, it’s difficult to understand how all the disciplines truly interact, for instance, how to propagate the effect of a change in one discipline to another. Innovative product design calls for organizations to converge engineering disciplines using the guidance obtained from systems engineering principles. [Main point behind “Maximize product quality”: It’s easy to talk about the importance of product quality, but balancing quality and cost are difficult, as any level of quality can be achieved with enough cost. The key is to ensure that product requirements are tested—no more, no less. This is achieved by linking requirements and tests (traceability), at all levels of design—functional, logical, and physical (not just physical as is the case with PLM).] It goes without saying that product quality should be maximized—but at what cost? There’s always a tradeoff, as enough time and money thrown at quality is sure to increase it. There are smarter ways to build in quality, principally by ensuring that the product requirements that define the product are mapped directly to tests that verify those requirements. Though it sounds simple, traditional product development environments don’t maintain this simple relationship between requirements and tests. This level of traceability is mandatory in an efficient development environment. In fact, this traceability needs to exist not only in the physical product definition, but in the functional and logical designs as well. In summary, all three of these imperative reinforce each other in support of systems engineering principles. Adhering to one of the principles is good, but adhering to all three will generate a huge boost to competitiveness in developing smart products. DAY_01_SYSTEMS_KEYNOTE__v02
Improve agility Responding to changing market and customer demands is a key concern for software developers - 49% of embedded SW development organizations cite scope creep and changing requirements as their top challenge. This is driving a move to more agile processes, replacing big design up front with focused iterations and prioritizing what really matters to ensure that the right product is developed. Best in Class companies are more likely to use agile practices: For example they are: 39% more likely to keep code as simple as possible 40% more likely to conduct peer reviews of code 27% more likely to write software in small verifiable steps 66% more likely to colocate developers during development 147% more likely to pair developers (peer to peer collaboration) (From Aberdeen Group: The Future of Innovation in Tomorrow’s Products, September 2011) Compliance Complex software-based systems have increasingly significant safety, financial and even societal consequences of failure which must be managed through increased standards of dependability. This is driving the development and adoption of industry standards and the need to incorporate standards support into development processes and tooling. Aberdeen Group found in 2011 that 22% of companies cited the need for regulatory and standards compliance as a top business pressure driving improvement in embedded software development compared to 10% in 2009. From the market perspective compliance is a hygiene factor – it must be provided without adversely affecting costs or delivery timing. Automation is key factors in streamlining compliance—by building support for standards into processes and the tools that enact them, teams can automate otherwise productivity-sapping activities such as data gathering and the generation of required documents. And compliance and agility don't have to be in contention – by building compliance into agile processes companies can achieve their compliance objectives whilst delivering the responsiveness required by today’s markets. (From Aberdeen Group: The Future of Innovation in Tomorrow’s Products, September 2011) Integrate HW/SW development What matters in the marketplace is working products and systems. Whilst much of a product’s capability stems from software it can’t be developed independently. As software functionality and complexity increases, so does its dependency on hardware. Changes and defect fixes must be synchronized across hardware and software development teams to avoid costly, schedule-busting integration issues. This means fostering a development environment where HW and SW teams can collaborate and share timely, accurate information as the design evolves. To achieve this companies must pay close attention to both processes and tooling. In their Future of Innovation in Tomorrow’s Products report Aberdeen Group found that 48% of best in class companies were using some form of HW/SW dependency management compared to an industry average of 33%. (From Aberdeen Group: The Future of Innovation in Tomorrow’s Products, September 2011) DAY_01_SYSTEMS_KEYNOTE__v02
Product manufacturers must manage increased complexity when developing smarter products. IBM announces solutions that enable product manufacturers to: Accelerate development by integrating across the complex software and systems supply chain Access a growing and extensive business partner ecosystem Reduce risk in high-growth industries through targeted accelerators DAY_01_SYSTEMS_KEYNOTE__v02
It is pretty obvious which approach most designers take in creating everyday products. When we consider the real usage of such systems, we discover new features and combinations of features necessary to meet those needs. Otherwise we risk building feature-rich products that are both overly complex and which don’t meet real user’s needs. They don’t support how the users will actually want to use them. All GPS Navigation Systems have the features listed here, but few if any will perform all of the example usages listed here, yet these seem like perfectly reasonable things to do, and they are not harder to implement than the other features included but perhaps not as useful. What’s needed is study and modeling of how the system will actually be used in practice.
The long-term goals of this solution approach include the capability to: - Manage cross-domain changes through a centralized requirements change management process - Reduce the time to propagate changes throughout the entire design team Reduce discovering ‘missed’ changes late in the project - Improve management of multiple engineering disciplines Increase visibility and communication Obtain a more complete impact analysis of changes – with cross-domain visibility Better manage schedules, time to market, costs and ROI - Leverage existing investments in Software and Systems development platforms
Web view of a Rhapsody model in Rhapsody Design Manager Browser showing design information is on left can be used to navigate the design in a very similar fashion to the Rhapsody client browser Comments are added on the right which can be supplemented with diagram mark ups
But first let’s talk a little bit about the documentation challenges organizations face today. To create internal documentations for various purposes, organizations can run into several issues which could come from various factors including scaling or globalization, regulatory requirements, or simply trying to inform their staff. They can run into missing information in their documentation or format inconsistencies they have to deal with because the documents just simply don’t look good and they are inconsistent. Add to that the need to gather information from disparate applications or teams and place them in a single document and the whole process becomes extremely complex. Now you have to open each application and cut and paste into a single document. In many companies engineers seem to be overwhelmed with both content and formatting of documents. They end up not only having to worry about making sure that the information is accurate but also ensuring that it’s formatted correctly. And a lot of times what we see is that the documentation isn’t always up to date properly so the team and management is misinformed. Reviews are wasted on misinformed decisions, while engineer work off of old specs. The problems could be endless and the end it could indirectly affect the quality of your product. So documentation internal or external is very important. So how could you deal with some of these challenges? Internal Note : Some of the issues customers could be facing are: We don’t get paid if up-to-date documentation is not delivered. How can we make sure that everything is up to date? Not everyone uses DOORS How do I show information to management and …? Engineers should not be responsible for content AND format How do I off load and automate some of their work? Repetitive periodic reviews are part of our process How can we streamline document preparation for meetings? We need to report on the same data from many different perspectives We need to ensure consistency of format across the organization
The key to success is separation of the content issues from your formatting issues . Normally what happens is that project engineers manipulate their requirements and models in some quirky fashion just so it will be useable in a document later on. It’s an improper use of engineering time to worry about keeping their data in a useable format for documentation purposes. For that what you will most likely get, is data compromised for the sake of formatting. That’s another reason they can’t worry about formatting. That needs to be done for them. But then you run into another problem. If you need a way to merge the format and content, efficiently and on demand. That’s where automation of the product documentation lifecycle with Telelogic Publishing Engine comes handy. TPE is a template based tool that automatically produces documents directly from information contained in data sources it supports. TPE uses a knowledge base of development methods, capture notations, data sources and document standards to find extract, format and place project engineering information into appropriate sections. Included predefined and user-definable templates ensure compliance with both formal and company-specific publication standards. TPE allows very diverse content types to be combined, and structured so that the result is a great looking, functional set of documents. It can do this fast enough so that the resulting document stays in synch with the true state of the project while relieving tool users of formatting details and headaches of getting diverse tools to format the same way. In more detail, you can see that TPE can extract information from a wide range of content sources; Our own products such as DOORS, Tau and also any 3 rd party content sources capable of exporting their data as XML. Once TPE has extracted data, it can organise it using industry standard or company defined templates, and then publish to a variety of popular formats, so TPE can be your single document generation environment.
Author Note: Mandatory Rational closing slide (includes appropriate legal disclaimer). Graphic is available in English only.