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Marketing presentation history and future
1. History of Adidas
-Adidas was founded by a man named Adi
Dassler.
-Dassler designed his first pair of shoes at age 20
in 1920
2. History Continued
-Dassler’s design of shoe was focused towards
athletes because he was an athlete
himself.
-Adidas shoes were worn in the 1928 Olympic
Games in Amsterdam, for
the first time.
3. History Continued
-In 1930 Adi Dassler’s company had become the
worlds leading sports shoe
manufacturer.
-In 1948 Adi Dassler mad Adidas the official
company name (Combining his
-First and last name).
4. History continued
• Starting in the mid 1960’s Adidas began to
make other training and competition apparel
besides shoes.
6. History Continued
-In 1978 Adi Dassler past away. His wife and son Horst
Dassler took over the company.
- Horst died in 1987 and the company became a
corporation in 1989.
-In 1992 Adidas started targeting the younger group of
population which is how we recognize them today.
7. Future of Adidas
-Adidas’ sales in retail have been steadily increasing
and over the past 5 years their volume has tripled.
-If they continue to have a steady increase in retail
sales, Adidas will become an even bigger competitor.
-Some people believe that Adidas will eventually
overcome Nike.
8. Future Continued
-Adidas has teamed up with Maple Lake to help
them with planning for it’s future retail operations.
-Maple Lake is a Planning Specialist Provider.
-This will certainly increase the success rate for Adidas
and allow they to continue to grow as a company
and adapt to new trends.
9. Future continued
-One of Adidas’ main goals is to lead in the
sporting Goods industry.
-In order to achieve this they plan on continuing
the growth of Adidas in other countries
around the world.
