14. telltale signs of
tourism:
“these natives have quite the life! kia ora, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”
16. “Eating a fennel salad with miso dressing.
Nom nom.”
subtext
“I care about my health, so I eat well.”
“I want my friends to admire my good eating habits.”
“I would like to connect to other vegetarians.”
17. “Meeting up with @friend123 and @friend321
(@Club Fun) http://4sq.com/8e78m9”
subtext
“I would love more friends to come and join us.”
“I’m keeping track of where I go out and with who.”
“Where I go and who I hang with may tell you a little
about who I am.”
18. Multiple tweets at multiple times of the day...
subtext
“I’m lonely.”
“Hear me. Value me. Connect to me.”
20. sharing why (and what) do people share?
1238 responses in under 24 hours
1709 of the respondents came from email/IM
80% use Twitter DAILY. 26% use 4square DAILY.
59% use Facebook DAILY.
82% responded that they post ‘random thoughts’ most
often (76% articles/biz essays, 75% random links)
52% iPhone users
60% says sharing has been good for their professional
lives...57% for their personal lives.
stats from: http://www.horsepigcow.com/2010/03/sharing_survey/
21. date: March 4, 2010 @7:55pm by @bitstrategist at http://twitpic.com/16n7gp
22. social
networks SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Amount of time spent on FB increased 566% in 09
3.5 billion pieces of content shared each week
>500k FB Apps made by >1M developers
>100k iPhone apps, downloaded >2B times
stats from: Neilsen Mar09, Facebook public Statistics Jan10,
26. When addressing a large group
of managers, I often challenge
them to stand up for love (or
beauty or justice or truth) in
just this way. “When you get
back to work, tell your boss
your company has a love
deficit.”
- Gary Hamel, Wall Street Journal 01/13/10
http://blogs.wsj.com/management/2010/01/13/the-hole-in-the-soul-of-business/
32. it is no
coincidence that
the companies that
espouse human
values are the
darlings of online
communities.
33. I
‘Googled’
TM
you
2nd most mentioned brand on twitter - after Starbucks -
with a 97% neutral to positive sentiment rating*.
* from http://twitrratr.com/search/google
34. 2,200 attendees.
64% of laptops at
Le Web were
apple.
1,008 iPhones.
http://www.flickr.com/photos/scobleizer/4171576818/
35. “Craigslist gets more
traffic than either eBay
or Amazon.com. eBay
has more than 16,000
employees. Amazon has
more than 20,000. Craigslist
has 30.”
sept 2009, wired magazine
36. create fun & a little weirdness
be adventurous, creative & open-
minded
be passionate and determined
be humble
http://www.flickr.com/photos/loiclemeur/4175443352/
43. deposits
examples:
helping someone solve a problem
attending community events
showing real interest in what someone
else is working on
using your network to do something good
for the community
demonstrating you implement people’s
suggestions
44. withdrawals
examples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone in
their network (intro up)
acting competitively
name dropping
pitching someone
60. “any action that prioritizes
rules, protocols, logic,
efficiency, procedures or any
other type of pre-set
guidelines at the cost of
relationships or compassion
towards other human beings
indicates robot.”