Mobile Portals are key to the success of any Mobile operator, however the times are changing and we need to create a pull based strategy to get consumers on board. The presentation deals with such a strategy.

1. One Data Strategy
Mobile Portal Strategy

2. This is about
the
Mobile
Portals
and journey
forward
for Telco's
In
Developing
Countries

3. Keep
Consumers
coming
back
to your
The Challenge Mobile
portal

4. Today is about
Push
Promotional Pipe ensures consumer push daily to portals
Subscribed to the packs from the back end
Artificial revenues Build up
Poor consumers insight.

5. Tomorrow
is
Together
Tomorrow will be a pull based strategy
Attracting consumers to services and portals
Without promotions with Better products

6. The Road
to reach to
consumers

7. Consumer behaviour looks
similar
The fact it is fragmented and everyone
has own choices & options

8. This could faster than your imagination , AT&T reported growth of 5000 % in last 3 years.
Over 100 Million users are In India, but that’s only 10% of the population. This will be
double the figure in next two year. Which is 100% growth in 2 years.
Data is growing
everyday

9. User Experience
is important
More important than you think it is.
It is the factor which will differentiate from competition
and later on will serve as an acquisition tool
This will be the most powerful Retention tool.

10. Drop
the
Walled
Garden Open up, else the consumer will start leaving
your portals and services.
Consumers seek independence & open
behaviour.

11. Respect consumer
choices
Give customer choices and let him Choose, you may never know what
they want

12. Let
Customer
Explore
You will be pleasantly Surprised, try targeting female as a segment on your portal.
Globally --
22% of the female population downloads Apps On friends recommendation.
51% of I phone users have 5 or more games installed
39% of females see Games as the favorite Genre

13. Existing Mobile Portals Sucks
Redesign
the
Portals
Mobile Portals today are one stop for everyone
Smartphone's carry pathetic user experience
Caters only to download behaviour

14. Marry Data and Phone
Don’t do this & loose opportunity for revenues
Innovate on Rentals – Charge according to phone and O/S
Android today consumes the highest amount of data beating
Apple I phone at second place.

15. The Future is
Apps
Apps are the future of Mobile portals
All the browsing tomorrow will happen on Apps
Products will be delivered on Apps
Search will be replaced by Apps
Think Apps

16. Give Free Content
Free Engages
Free Attracts
Free gets noticed
Free brings Traffic
Free is viral
Free helps build credibility
Free is brand on word of mouth

17. Think like
a Media
Company
Bring content for consumption for the users and not revenues.
It’s like TV programming of the portal where every time there is some
special love song is being played.

18. Create fine browsing experience Browsers come to
your portal more
often than
downloader's.
On an average traffic
of browsers is 3
times that of
downloader's
Browsers any given
day will contribute
10 times the
revenues when
compared to
downloader's.

19. Without the experience of long
tail you won’t try exploring
what suits you.
Its like buying the clothes, you
will look into many items but
buy one and sometimes window
shopping will always do.
Build Libraries for Most of the product line.

20. Design portals
for
Special Groups
The groups, have ability to drive 30% of your revenues

21. Leading handsets are usually used by top
customers.
Never ignore user experience and design
on these devices.
Customise
Portals
for the
Leading
Handsets

22. 20% of customers = 80% of the revenues
These customers are your premium customers
They mostly use the latest smart phones
Design portals to address to their needs

23. Value Partners
Keeping them happy will keep
your customers happy

24. All this will keep your customers Happy and keep them coming back to your portals

25. Keep
Customers
Smiling

26. https://www.facebook.com/groups/VASContent/
Chandan Mishra
Wireless Telecom professional
New Delhi - India
http://in.linkedin.com/in/chandanmishra
mishrachandank@hotmail.com
Let’s connect
Your thoughts are welcome

27. Photo courtesy
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=17&image_id=9540
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=17&image_id=9312
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=17&image_id=5853
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=17&image_id=5766
http://www.abstractinfluence.com/forums/gallery/album.php?album_id=17&sort_method=image_time&sort_
order=DESC&start=255
http://www.abstractinfluence.com/forums/gallery/image.php?album_id=18&image_id=2518
http://www.sxc.hu/photo/206992
http://www.stockvault.net/
http://freerangestock.com
http://www.abstractinfluence.com
http://www.FreeDigitalPhotos.net
http://www.freestockphotos.biz
http://www.freefoto.com
http://www.abstractinfluence.com/forums/portal.php
http://www.stockvault.net/
http://www.unprofound.com/
http://www.freestockphotos.biz
Many thanks to Microsoft CLIP ART and Images on Website
Many thanks to Stock exchange , http://www.sxc.hu/photo/206992,
Many thanks to stock vault. http://www.stockvault.net/
Many thanks to abstract influence http://www.abstractinfluence.com