Mobile Portals are key to the success of any Mobile operator, however the times are changing and we need to create a pull based strategy to get consumers on board. The presentation deals with such a strategy.
This could faster than your
imagination , AT&T reported growth of 5000 % in last 3 years.Over 100 Million users are In India, but that’s only 10% of the population. This will bedouble the figure in next two year. Which is 100% growth in 2 years. Data is growing everyday
User Experience is importantMore important
than you think it is.It is the factor which will differentiate from competitionand later on will serve as an acquisition toolThis will be the most powerful Retention tool.
Let Customer ExploreYou will be
pleasantly Surprised, try targeting female as a segment on your portal.Globally --22% of the female population downloads Apps On friends recommendation.51% of I phone users have 5 or more games installed39% of females see Games as the favorite Genre
Marry Data and Phone Don’t
do this & loose opportunity for revenuesInnovate on Rentals – Charge according to phone and O/SAndroid today consumes the highest amount of data beating Apple I phone at second place.
The Future is Apps Apps
are the future of Mobile portals All the browsing tomorrow will happen on Apps Products will be delivered on Apps Search will be replaced by Apps Think Apps
Give Free Content Free Engages
Free Attracts Free gets noticed Free brings Traffic Free is viral Free helps build credibility Free is brand on word of mouth
Think like a Media Company
Bring content for consumption for the users and not revenues.It’s like TV programming of the portal where every time there is some special love song is being played.
Create fine browsing experience Browsers
come to your portal more often than downloaders. On an average traffic of browsers is 3 times that of downloaders Browsers any given day will contribute 10 times the revenues when compared to downloaders.
Without the experience of long
tail you won’t try exploring what suits you. Its like buying the clothes, you will look into many items but buy one and sometimes window shopping will always do.Build Libraries for Most of the product line.