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My main portfolio project is:

        A film trailer

 with 2 ancillary projects:

       a film poster

a film magazine front cover
   Genre: Urban Drama

    and the title is RANSOM


• and the target audience is black lower class
males from the urban community of London.
   We wanted to used the speed of editing of       we used the soundtrack of inception. We put
    Kidulthood to make it more interesting for      this in to combine to different genre and make
    the audience to watch and also allows it to     something new and something that works
    build to a climax. By building to a climax it   effectively, which also breaks the conventions
    makes the trailer reach a point where its       of a urban trailer which commonly uses a more
    most exciting and then makes the audience       urban soundtrack. Also we used the
    more engaged and wanting more and then          soundtrack because it slowly reaches a climax,
    makes them want to watch the film. Also         which correlates with our pace of editing.
    we used the same conventions of a urban         Which goes with our idea of making the
    drama, such as clothing e.g. hoodies,           audience build to a climax rather than begin on
    balaclavas etc., we done this because it        a high because it goes with the traditional
    makes it more realistic because that is the     ideology of having a beginning, a middle and a
    typical convention seen in urban life in        end.
    London which makes it easy for the
    audience to relate without confusing them.
    we also used similar character types, which
    is the stereotypical look of a criminal in
    south London, which is a teenage black
    male, this again makes it more realistic
    because that is what is expected to be seen
    by residences in London.
   the target audience is… is black lower class
    males from the urban community …..
   We came to that conclusion because we wanted
    to target a audience where we will be able to
    relate to because we know what we want and
    what looks good to our age group. Also we
    chose this target audience because will be able
    get more feed back because we’re more in
    contact to that social group
   Here is an image of how I imagine
                                           Image of target audience
    a typical member of my target
    audience.
   Their characteristics are:


A teen                        From
black                         the
male                          under
                              class
                              part of
                              London
What I learned from audience feedback about
 planning my main task


Through different questionnaires and surveys directed to at our target
audience we decide that urban drama will appeal to our target audience
more because that is where their interest lies rather than other genres.




                                         This poll is a
                                         example of ways
                                         of how our
                                         audience
                                         responded to help
                                         add to the making
                                         of our trailer.
Through our audience feedback we decided to make
a lot of changes. Firstly we wanted to create a trailer
which broke conventions rather than one that uses
the typical conventions of a urban drama. When
telling the audience about creating a trailer which has
elements of a romance and a urban drama many
disagreed and believed a better production will be
done with just a genre of urban drama. Also
determining the ending of the film we left that for our
feedback to decide, we first decided to end the trailer
with our main character tied up and about to burnt to
death but they decide they will prefer a ending where
it was less evident what will happen.
   Model 1
   Model 2
   My poster has a direct linked to my trailer because it
    has clips from the trailer and is used to give the
    audience of clues of what to expect. Also the clip
    chosen was is one of importance which then makes the
    audience want to watch the trailer because it’s the most
    exciting scene which, along with the trailer will make
    the audience want to watch the movie.
   The poster also uses a colour scheme which best show
    a film with themes of loneliness and abandonment.
   Model 1
   Model 1
   This magazine is displays different themes
    then the poster which shows there is another
    way the film may end which doesn’t give to
    much away. The poster displays signs that the
    main character will lose out to the evil
    character but the magazine gives signs that the
    main character will come on top. This is shown
    by the hero being in front of the villain.
   The colour scheme on the hand in this case
    shows colours of excitement and danger and
    this is done through bold colours e.g. red and
    black.
BEFORE

         AFTER

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A2 research planning_2011-12

  • 1.
  • 2.
  • 3. My main portfolio project is: A film trailer with 2 ancillary projects: a film poster a film magazine front cover
  • 4. Genre: Urban Drama  and the title is RANSOM • and the target audience is black lower class males from the urban community of London.
  • 5.
  • 6. We wanted to used the speed of editing of we used the soundtrack of inception. We put Kidulthood to make it more interesting for this in to combine to different genre and make the audience to watch and also allows it to something new and something that works build to a climax. By building to a climax it effectively, which also breaks the conventions makes the trailer reach a point where its of a urban trailer which commonly uses a more most exciting and then makes the audience urban soundtrack. Also we used the more engaged and wanting more and then soundtrack because it slowly reaches a climax, makes them want to watch the film. Also which correlates with our pace of editing. we used the same conventions of a urban Which goes with our idea of making the drama, such as clothing e.g. hoodies, audience build to a climax rather than begin on balaclavas etc., we done this because it a high because it goes with the traditional makes it more realistic because that is the ideology of having a beginning, a middle and a typical convention seen in urban life in end. London which makes it easy for the audience to relate without confusing them. we also used similar character types, which is the stereotypical look of a criminal in south London, which is a teenage black male, this again makes it more realistic because that is what is expected to be seen by residences in London.
  • 7. the target audience is… is black lower class males from the urban community …..  We came to that conclusion because we wanted to target a audience where we will be able to relate to because we know what we want and what looks good to our age group. Also we chose this target audience because will be able get more feed back because we’re more in contact to that social group
  • 8. Here is an image of how I imagine  Image of target audience a typical member of my target audience.  Their characteristics are: A teen From black the male under class part of London
  • 9.
  • 10. What I learned from audience feedback about planning my main task Through different questionnaires and surveys directed to at our target audience we decide that urban drama will appeal to our target audience more because that is where their interest lies rather than other genres. This poll is a example of ways of how our audience responded to help add to the making of our trailer.
  • 11. Through our audience feedback we decided to make a lot of changes. Firstly we wanted to create a trailer which broke conventions rather than one that uses the typical conventions of a urban drama. When telling the audience about creating a trailer which has elements of a romance and a urban drama many disagreed and believed a better production will be done with just a genre of urban drama. Also determining the ending of the film we left that for our feedback to decide, we first decided to end the trailer with our main character tied up and about to burnt to death but they decide they will prefer a ending where it was less evident what will happen.
  • 12. Model 1
  • 13. Model 2
  • 14.
  • 15. My poster has a direct linked to my trailer because it has clips from the trailer and is used to give the audience of clues of what to expect. Also the clip chosen was is one of importance which then makes the audience want to watch the trailer because it’s the most exciting scene which, along with the trailer will make the audience want to watch the movie.  The poster also uses a colour scheme which best show a film with themes of loneliness and abandonment.
  • 16. Model 1
  • 17. Model 1
  • 18.
  • 19. This magazine is displays different themes then the poster which shows there is another way the film may end which doesn’t give to much away. The poster displays signs that the main character will lose out to the evil character but the magazine gives signs that the main character will come on top. This is shown by the hero being in front of the villain.  The colour scheme on the hand in this case shows colours of excitement and danger and this is done through bold colours e.g. red and black.
  • 20. BEFORE AFTER