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5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales
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5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales

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These slides are from a Facebook Marketing Webinar by TabSite's Mike Gingerich. You’ll be equipped with knowledge about: ...

These slides are from a Facebook Marketing Webinar by TabSite's Mike Gingerich. You’ll be equipped with knowledge about:

– 5 Types of Facebook promotions you can run
– How each type of Facebook promotion works
– Benefits of each type of promotion
– Setting up a Facebook Photo Contest Example

Included in the webinar are action points for giving mobile users access to your Facebook promotions and best practices for promoting the contest. As well, we’ll cover what you can do AFTER the promotion with the data you’ve gained!

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5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales 5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales Presentation Transcript

  • Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Mike Gingerich TabSite Co-founder Video Replay and Slides Available in 8-12 hours Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar • It is NOT traditional marketing • It is NOT a PUSH marketing platform • It is NOT ‘setup and forget it’ • YOU MUST ADAPT  THE NEW SOCIAL STYLE Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • 5 Types of Contests & Promotions • Setup of a Contest Photo App for Facebook • How Promotions & Contests add value to Facebook Marketing • Best practices for Promoting the Contest • Question & Answer / Winner of a TabSite
  • Questions? post on Facebook.com/TabSite or in GoToMeeting Questions Hashtag: #FBcontests Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Can Promotions = Sales? The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Sweepstakes Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Sweepstakes PLUS • Adds viral sharing and tracking! smarturl.it/SweepsPLUS Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Deal / Offer •Like to Access •Simple Process •Can be Lead Capture •Can work for many Industries •Low barrier to entry Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar DEAL IDEA: 1. Like Gate 2. Checkout Code 3. Create Post to announce. 4. Run a sponsored story Ad to drive traffic Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Deal / Offer Options Friend Share Deals Coupons (Discount Code or PDF to Print) • Share to Get Access • Everyone Wins or • Limit Number • Set Date Range • Track Shares per person Twitter Hashtag: #TabSite More Details… smarturl.it/FBdealApps Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Contests •Photo, Video •Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Let’s go SEE… Photo Contest Setup using TabSite Contest Engagement App Setup guide with visuals, instructions, and video: bit.ly/TabSiteContest Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Where is your Audience? -Instagram? -Pinterest? -Twitter?
  • Webinar: July 27, 2011 Webinar Webinar Multi-Network
  • Webinar: July 27, 2011 Webinar Webinar Multi-Network
  • Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Timeline Contests Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite smarturl.it/CompareContests Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
  • Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Pain, Passion, Needs • BE HELPFUL
  • Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  • Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
  • Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
  • Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  • Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  • Webinar: July 27, 2011 Webinar Webinar 3 Types of Content • Top - Engage • Middle - Capture • Bottom - Close Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • Webinar: July 27, 2011 Webinar Webinar Need more help? Custom Facebook Page Audit • Mike reviews your Page based on the 12 Tune-Up Keys. • I provide a written audit report and video recording details on 1 Facebook Page. • Up to 30 minute Online+Phone consult & explanation. • Additional 30 minute Online+Phone 3 weeks later to review progress. smarturl.it/FacebookAudit Click for details $800.00
  • Webinar: July 27, 2011 Webinar Webinar Full Details smarturl.it/Train2013
  • Webinar: July 27, 2011 Webinar Webinar • 6 powerful online sessions over 3 weeks, recorded, Group Question & Answer • Exclusive resources and guides for your use • A private Facebook Group interaction hosted by Mike •Your Page will get a audit and tune-up via video recording done my Mike! • Size of Group is limited to 40. Full Details Early Bird: $497.00 smarturl.it/Train2013
  • Webinar: July 27, 2011 Thanks for joining today! www.Facebook.com/TabSite www.TabSite.com