Webinar: July 27, 2011
Webinar

How to Run a Successful
Photo Contest on Facebook

Mike Gingerich
TabSite Co-founder

Vide...
Webinar: July 27, 2011
Webinar
Webinar

• It is NOT traditional marketing
• It is NOT a PUSH marketing platform
• It is NO...
Webinar: July 27, 2011
Webinar
Webinar

Today’s Agenda:
• 5 Types of Contests & Promotions
• Setup of a Contest Photo App ...
Questions?
post on
Facebook.com/TabSite
or in
GoToMeeting Questions
Hashtag: #FBcontests
Facebook.com/TabSite

www.TabSite...
Webinar: July 27, 2011
Webinar
Webinar

Can Promotions = Sales?
The answer: YES!
Research shows that persons who become a ...
Webinar: July 27, 2011
Webinar
Webinar

The Process via Facebook
On Facebook

Fan

Lead

Nurture

Customer

Email Marketin...
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1. Sweepstakes
2.
3.
4.
5.
Twitter Hashtag:...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
• Random winner
• Not skill based
• Enables email capture

Twitter Has...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short...
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes

Twitter Hashtag: #TabSite

Facebook.com/TabSite

www.TabSite.com
Webinar: July 27, 2011
Webinar
Webinar

Sweepstakes PLUS
• Adds viral sharing
and tracking!
smarturl.it/SweepsPLUS

Twitte...
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Coupons
3.
4.
5...
Webinar: July 27, 2011
Webinar
Webinar

Deal / Offer
•Like to Access
•Simple Process
•Can be Lead Capture
•Can work for ma...
Webinar: July 27, 2011
Webinar
Webinar

PROMOTION IDEAS:

B2C:
• Coupon Code
• Printable Deal
B2B:
• eBook
• Webinar
• Vid...
Webinar: July 27, 2011
Webinar
Webinar

DEAL IDEA:
1. Like Gate
2. Checkout Code
3. Create Post to
announce.
4. Run a
spon...
Webinar: July 27, 2011
Webinar
Webinar

Deal / Offer Options
Friend Share Deals
Coupons (Discount Code or PDF to Print)
• ...
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. Conte...
Webinar: July 27, 2011
Webinar
Webinar

Contests
•Photo, Video
•Essay, Tagline
• More Engagement
• Better Qualifying
Of En...
Webinar: July 27, 2011
Webinar
Webinar

Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from...
Webinar: July 27, 2011
Webinar
Webinar

Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• ...
Webinar: July 27, 2011
Webinar
Webinar

Let’s go SEE…
Photo Contest Setup
using
TabSite Contest
Engagement App
Setup guide...
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.

Sweepstakes
Deals and Offer...
Webinar: July 27, 2011
Webinar
Webinar

Where is your Audience?
-Instagram?
-Pinterest?
-Twitter?
Webinar: July 27, 2011
Webinar
Webinar

Multi-Network
Webinar: July 27, 2011
Webinar
Webinar

Multi-Network
Webinar: July 27, 2011
Webinar
Webinar

5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.

Sweepstakes
Deals and Offer...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- C...
Webinar: July 27, 2011
Webinar
Webinar

Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment ...
Webinar: July 27, 2011
Webinar
Webinar

Twitter Hashtag: #TabSite

smarturl.it/CompareContests
Facebook.com/TabSite

www.T...
Webinar: July 27, 2011
Webinar
Webinar

Why a Promo? Reason 1:
• ENGAGEMENT

INCREASES!

•Likes,
•Shares
•Comments
Twitter...
Webinar: July 27, 2011
Webinar
Webinar

Why a Promo?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!

Twitter Hasht...
Webinar: July 27, 2011
Webinar
Webinar

The Process via Facebook
On Facebook

Fan

Lead

Nurture

Customer

Email Marketin...
Webinar: July 27, 2011
Webinar
Webinar

Best Practices
For
PROMOTING
Webinar: July 27, 2011
Webinar
Webinar

Understand:

• Your Audience

• Their Pain, Passion, Needs
• BE HELPFUL
Webinar: July 27, 2011
Webinar
Webinar

DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!
This is how
you “get ...
Webinar: July 27, 2011
Webinar
Webinar

Smart URL that is Mobile Friendly

https://www.facebook.com/SchwarzkopfProfessiona...
Webinar: July 27, 2011
Webinar
Webinar

Smart URL that is Mobile Friendly
Promotional Tools area
Webinar: July 27, 2011
Webinar
Webinar

Schedule Posts for Prime Times
Promotional Tools area

Use Facebook’s Page Schedul...
Webinar: July 27, 2011
Webinar
Webinar

POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, ...
Webinar: July 27, 2011
Webinar
Webinar

POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. N...
Webinar: July 27, 2011
Webinar
Webinar

3 Types of Content
• Top

- Engage

• Middle - Capture
• Bottom - Close
Twitter Ha...
Webinar: July 27, 2011
Webinar
Webinar

Need more help?
Custom Facebook Page Audit
• Mike reviews your Page based on the
1...
Webinar: July 27, 2011
Webinar
Webinar

Full Details

smarturl.it/Train2013
Webinar: July 27, 2011
Webinar
Webinar

• 6 powerful online sessions
over 3 weeks, recorded,
Group Question & Answer
• Exc...
Webinar: July 27, 2011

Thanks for
joining today!
www.Facebook.com/TabSite
www.TabSite.com
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5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales

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These slides are from a Facebook Marketing Webinar by TabSite's Mike Gingerich. You’ll be equipped with knowledge about:

– 5 Types of Facebook promotions you can run
– How each type of Facebook promotion works
– Benefits of each type of promotion
– Setting up a Facebook Photo Contest Example

Included in the webinar are action points for giving mobile users access to your Facebook promotions and best practices for promoting the contest. As well, we’ll cover what you can do AFTER the promotion with the data you’ve gained!

5 Types of Facebook Promotions and Contests for Growing Engagement, Reach, and Sales

  1. 1. Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Mike Gingerich TabSite Co-founder Video Replay and Slides Available in 8-12 hours Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar: July 27, 2011 Webinar Webinar • It is NOT traditional marketing • It is NOT a PUSH marketing platform • It is NOT ‘setup and forget it’ • YOU MUST ADAPT  THE NEW SOCIAL STYLE Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • 5 Types of Contests & Promotions • Setup of a Contest Photo App for Facebook • How Promotions & Contests add value to Facebook Marketing • Best practices for Promoting the Contest • Question & Answer / Winner of a TabSite
  4. 4. Questions? post on Facebook.com/TabSite or in GoToMeeting Questions Hashtag: #FBcontests Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Webinar Webinar Can Promotions = Sales? The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar Sweepstakes Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar Sweepstakes PLUS • Adds viral sharing and tracking! smarturl.it/SweepsPLUS Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Coupons 3. 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar Deal / Offer •Like to Access •Simple Process •Can be Lead Capture •Can work for many Industries •Low barrier to entry Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Webinar PROMOTION IDEAS: B2C: • Coupon Code • Printable Deal B2B: • eBook • Webinar • Video • Event Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Webinar Webinar DEAL IDEA: 1. Like Gate 2. Checkout Code 3. Create Post to announce. 4. Run a sponsored story Ad to drive traffic Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Webinar Webinar Deal / Offer Options Friend Share Deals Coupons (Discount Code or PDF to Print) • Share to Get Access • Everyone Wins or • Limit Number • Set Date Range • Track Shares per person Twitter Hashtag: #TabSite More Details… smarturl.it/FBdealApps Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. Contests 4. 5. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Webinar Webinar Contests •Photo, Video •Essay, Tagline • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Webinar Webinar Let’s go SEE… Photo Contest Setup using TabSite Contest Engagement App Setup guide with visuals, instructions, and video: bit.ly/TabSiteContest Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011 Webinar Webinar Where is your Audience? -Instagram? -Pinterest? -Twitter?
  24. 24. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  25. 25. Webinar: July 27, 2011 Webinar Webinar Multi-Network
  26. 26. Webinar: July 27, 2011 Webinar Webinar 5 Primary Types of Facebook Promotions 1. 2. 3. 4. 5. Sweepstakes Deals and Offers Contests Multi-Network Promotions Timeline Contests Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 Webinar Webinar Twitter Hashtag: #TabSite smarturl.it/CompareContests Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Webinar Webinar Why a Promo? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
  34. 34. Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Pain, Passion, Needs • BE HELPFUL
  35. 35. Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  37. 37. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
  38. 38. Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
  39. 39. Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  40. 40. Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  41. 41. Webinar: July 27, 2011 Webinar Webinar 3 Types of Content • Top - Engage • Middle - Capture • Bottom - Close Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  42. 42. Webinar: July 27, 2011 Webinar Webinar Need more help? Custom Facebook Page Audit • Mike reviews your Page based on the 12 Tune-Up Keys. • I provide a written audit report and video recording details on 1 Facebook Page. • Up to 30 minute Online+Phone consult & explanation. • Additional 30 minute Online+Phone 3 weeks later to review progress. smarturl.it/FacebookAudit Click for details $800.00
  43. 43. Webinar: July 27, 2011 Webinar Webinar Full Details smarturl.it/Train2013
  44. 44. Webinar: July 27, 2011 Webinar Webinar • 6 powerful online sessions over 3 weeks, recorded, Group Question & Answer • Exclusive resources and guides for your use • A private Facebook Group interaction hosted by Mike •Your Page will get a audit and tune-up via video recording done my Mike! • Size of Group is limited to 40. Full Details Early Bird: $497.00 smarturl.it/Train2013
  45. 45. Webinar: July 27, 2011 Thanks for joining today! www.Facebook.com/TabSite www.TabSite.com

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