These slides are from a Facebook Marketing Webinar by TabSite's Mike Gingerich. You’ll be equipped with knowledge about: – 5 Types of Facebook promotions you can run – How each type of Facebook promotion works – Benefits of each type of promotion – Setting up a Facebook Photo Contest Example Included in the webinar are action points for giving mobile users access to your Facebook promotions and best practices for promoting the contest. As well, we’ll cover what you can do AFTER the promotion with the data you’ve gained!

1. Webinar: July 27, 2011
Webinar
How to Run a Successful
Photo Contest on Facebook
Mike Gingerich
TabSite Co-founder
Video Replay and Slides Available in 8-12 hours
Facebook.com/TabSite
www.TabSite.com

2. Webinar: July 27, 2011
Webinar
Webinar
• It is NOT traditional marketing
• It is NOT a PUSH marketing platform
• It is NOT ‘setup and forget it’
• YOU MUST ADAPT  THE NEW SOCIAL STYLE
Facebook.com/TabSite
www.TabSite.com

3. Webinar: July 27, 2011
Webinar
Webinar
Today’s Agenda:
• 5 Types of Contests & Promotions
• Setup of a Contest Photo App for Facebook
• How Promotions & Contests add value to
Facebook Marketing
• Best practices for Promoting the Contest
• Question & Answer / Winner of a TabSite

4. Questions?
post on
Facebook.com/TabSite
or in
GoToMeeting Questions
Hashtag: #FBcontests
Facebook.com/TabSite
www.TabSite.com

5. Webinar: July 27, 2011
Webinar
Webinar
Can Promotions = Sales?
The answer: YES!
Research shows that persons who become a fan are more likely to purchase
from that brand.
• Promotions and Contests draw people in to
a page. It’s a reason to come.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

6. Webinar: July 27, 2011
Webinar
Webinar
The Process via Facebook
On Facebook
Fan
Lead
Nurture
Customer
Email Marketing
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

7. Webinar: July 27, 2011
Webinar
Webinar
5 Primary Types of
Facebook Promotions
1. Sweepstakes
2.
3.
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

8. Webinar: July 27, 2011
Webinar
Webinar
Sweepstakes
• Random winner
• Not skill based
• Enables email capture
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

9. Webinar: July 27, 2011
Webinar
Webinar
Sweepstakes
•Works for many
Industries
• Prize must be
relevant!
• Keep form short!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

10. Webinar: July 27, 2011
Webinar
Webinar
Sweepstakes
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

11. Webinar: July 27, 2011
Webinar
Webinar
Sweepstakes PLUS
• Adds viral sharing
and tracking!
smarturl.it/SweepsPLUS
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

12. Webinar: July 27, 2011
Webinar
Webinar
5 Primary Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Coupons
3.
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

13. Webinar: July 27, 2011
Webinar
Webinar
Deal / Offer
•Like to Access
•Simple Process
•Can be Lead Capture
•Can work for many
Industries
•Low barrier to entry
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

14. Webinar: July 27, 2011
Webinar
Webinar
PROMOTION IDEAS:
B2C:
• Coupon Code
• Printable Deal
B2B:
• eBook
• Webinar
• Video
• Event
Hashtag: # FBcontests
Facebook.com/TabSite
www.TabSite.com

15. Webinar: July 27, 2011
Webinar
Webinar
DEAL IDEA:
1. Like Gate
2. Checkout Code
3. Create Post to
announce.
4. Run a
sponsored story
Ad to drive traffic
Hashtag: # FBcontests
Facebook.com/TabSite
www.TabSite.com

16. Webinar: July 27, 2011
Webinar
Webinar
Deal / Offer Options
Friend Share Deals
Coupons (Discount Code or PDF to Print)
• Share to Get Access
• Everyone Wins or
• Limit Number
• Set Date Range
• Track Shares per
person
Twitter Hashtag: #TabSite
More Details…
smarturl.it/FBdealApps
Facebook.com/TabSite
www.TabSite.com

17. Webinar: July 27, 2011
Webinar
Webinar
5 Primary Types of
Facebook Promotions
1. Sweepstakes
2. Deals and Offers
3. Contests
4.
5.
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

18. Webinar: July 27, 2011
Webinar
Webinar
Contests
•Photo, Video
•Essay, Tagline
• More Engagement
• Better Qualifying
Of Entrants
• Fan or Judge Vote
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

19. Webinar: July 27, 2011
Webinar
Webinar
Contests
• Skill based, not random
• Voting determines winner
• Traffic comes from entrants
• Traffic comes from voters
• Inspires engagement
• Works for many Industries
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

20. Webinar: July 27, 2011
Webinar
Webinar
Case Study
• Photographer
• 24 Weddings
• Couples want to win
• 2 Stage Contest
• Use a Like Gate
• Vote 1x per day
bit.ly/FBphotocase
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

21. Webinar: July 27, 2011
Webinar
Webinar
Let’s go SEE…
Photo Contest Setup
using
TabSite Contest
Engagement App
Setup guide with visuals, instructions, and video:
bit.ly/TabSiteContest
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

22. Webinar: July 27, 2011
Webinar
Webinar
5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.
Sweepstakes
Deals and Offers
Contests
Multi-Network Promotions
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

23. Webinar: July 27, 2011
Webinar
Webinar
Where is your Audience?
-Instagram?
-Pinterest?
-Twitter?

24. Webinar: July 27, 2011
Webinar
Webinar
Multi-Network

25. Webinar: July 27, 2011
Webinar
Webinar
Multi-Network

26. Webinar: July 27, 2011
Webinar
Webinar
5 Primary Types of
Facebook Promotions
1.
2.
3.
4.
5.
Sweepstakes
Deals and Offers
Contests
Multi-Network Promotions
Timeline Contests
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

27. Webinar: July 27, 2011
Webinar
Webinar
Timeline Contests
Engage in the News Feed!
• Get visitors to enter by
- Liking
- Commenting
- Commenting with a
Photo.
www.TimelineContest.com
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

28. Webinar: July 27, 2011
Webinar
Webinar
Timeline Contests
Easy to run.
No Budget needed.
Types:
1. Like to Win
2. Comment to Enter
3. Trivia
4. Like & Comment
5. Comment with Photo
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

29. Webinar: July 27, 2011
Webinar
Webinar
Twitter Hashtag: #TabSite
smarturl.it/CompareContests
Facebook.com/TabSite
www.TabSite.com

30. Webinar: July 27, 2011
Webinar
Webinar
Why a Promo? Reason 1:
• ENGAGEMENT
INCREASES!
•Likes,
•Shares
•Comments
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

31. Webinar: July 27, 2011
Webinar
Webinar
Why a Promo?
Reason 2:
• Capture Leads!
• Email addresses
are GOLD!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

32. Webinar: July 27, 2011
Webinar
Webinar
The Process via Facebook
On Facebook
Fan
Lead
Nurture
Customer
Email Marketing
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

33. Webinar: July 27, 2011
Webinar
Webinar
Best Practices
For
PROMOTING

34. Webinar: July 27, 2011
Webinar
Webinar
Understand:
• Your Audience
• Their Pain, Passion, Needs
• BE HELPFUL

35. Webinar: July 27, 2011
Webinar
Webinar
DRIVE FANS and
FRIENDS of FANS
To the CONTEST TAB
Via posts!
This is how
you “get traction”!
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

36. Webinar: July 27, 2011
Webinar
Webinar
Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL

37. Webinar: July 27, 2011
Webinar
Webinar
Smart URL that is Mobile Friendly
Promotional Tools area

38. Webinar: July 27, 2011
Webinar
Webinar
Schedule Posts for Prime Times
Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite
Buffer, Sendible, HootSuite, PlanYourPost

39. Webinar: July 27, 2011
Webinar
Webinar
POSTING PLAN OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”

40. Webinar: July 27, 2011
Webinar
Webinar
POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts

41. Webinar: July 27, 2011
Webinar
Webinar
3 Types of Content
• Top
- Engage
• Middle - Capture
• Bottom - Close
Twitter Hashtag: #TabSite
Facebook.com/TabSite
www.TabSite.com

42. Webinar: July 27, 2011
Webinar
Webinar
Need more help?
Custom Facebook Page Audit
• Mike reviews your Page based on the
12 Tune-Up Keys.
• I provide a written audit report and video
recording details on 1 Facebook Page.
• Up to 30 minute Online+Phone consult & explanation.
• Additional 30 minute Online+Phone 3 weeks
later to review progress.
smarturl.it/FacebookAudit Click for details
$800.00

43. Webinar: July 27, 2011
Webinar
Webinar
Full Details
smarturl.it/Train2013

44. Webinar: July 27, 2011
Webinar
Webinar
• 6 powerful online sessions
over 3 weeks, recorded,
Group Question & Answer
• Exclusive resources and guides for your use
• A private Facebook Group interaction hosted by Mike
•Your Page will get a audit and tune-up via video
recording done my Mike!
• Size of Group is limited to 40.
Full Details
Early Bird: $497.00
smarturl.it/Train2013

45. Webinar: July 27, 2011
Thanks for
joining today!
www.Facebook.com/TabSite
www.TabSite.com