Spectrum of Online Friendship
by Mike Arauz, Strategist at Undercurrent on Apr 19, 2009
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What can brands learn from people who are ...
What can brands learn from people who are
good at making friends on the internet?
"What is a friend?" This question is constantly echoing across the internet. But, digital relationships (just like non-digtal ones) are not absolute. They are fluid. And online friendship is better described along a spectrum defined by the actions people take and how we feel about them.
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