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Spectrum of Online Friendship

by Strategist at Undercurrent on Apr 19, 2009

  • 17,457 views

What can brands learn from people who are ...

What can brands learn from people who are
good at making friends on the internet?

"What is a friend?" This question is constantly echoing across the internet. But, digital relationships (just like non-digtal ones) are not absolute. They are fluid. And online friendship is better described along a spectrum defined by the actions people take and how we feel about them.

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  • tdubner Todd Dubner, Executive at NCI I like this a lot. I have been talking about friends, acquaintances and strangers as a framework for real estate agents to think about their marketing activities. This is more subtle and nuanced. See the posts at www.tdnyc.wordpress.com 4 years ago
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  • helgetenno Helge Tennø, Digital Director at Dinamo AS, Norway This is excellent Mike. I'm really looking forward to experimenting with these ideas together with other stuff, thank you for sharing. :o) 5 years ago
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  • clisco Conrad Lisco, Head of Community Experience at Co Collective Mike - Love 'Measure the actions that create value, not just the actions that are easy to measure.'

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Spectrum of Online Friendship Spectrum of Online Friendship Presentation Transcript