DESIGN FOR NETWORKS USE THE
INTERNET FTW

HI. My name is Mike
Arauz, but you can call me @mikearauz. This is where I work: #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

#DESIGNFORNETWORKS #DESIGNFORNETWORKS // @MIKEARAUZ //
MAY 2010

”...we are living in the
middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions.” Clay Shirky, author of Here Comes Everybody #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE WILL BE JUDGED BY
OUR ABILITY TO ENGAGE AND EMPOWER A NETWORK #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THINGS USED TO BE SIMPLE
#DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THINGS GOT DIGITAL #DESIGNFORNETWORKS //
@MIKEARAUZ // MAY 2010

”The increasingly widespread practice of
people coming together for effective purposes changes our sense of who the other is.” Yochai Benkler, author of The Wealth of Networks #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

IMAGINE A WORLD FULL OF
PEOPLE WHO HAVE GROWN UP TAKING GOOGLE, LINUX, AND WIKIPEDIA FOR GRANTED #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

AWARENESS WHAT THE INTERNET IS
GOOD FOR: PERSUASION SHARING COOPERATION COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

SENDING LOLCATS TO YOUR FRIENDS
HAS NEVER BEEN EASIER. SHARING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

PASS ALONG IS MADE OF
PEEEOOPLE!!! #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

ADAPTED FROM RESEARCH BY HENRY
JENKINS AND THE CONVERGENCE CULTURE CONSORTIUM AT MIT WHY WE SHARE STRENGTHEN DEFINE OUR GIVE ME MY COLLECTIVE STATUS BOND IDENTITY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

PROBLEMS = NOT RELATING TO
WOMEN = RELATING TO WOMEN JAY Z TIGER WOODS LINK: MIKEARAUZ.COM/2009/12/WHAT-MAKES-CONTENT-SPREADABLE

ALMOST 30,000 VIEWS ON BUZZFEED
WITHIN THE FIRST 48 HOURS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

MAP OF INTEREST HIP HOP
GRAPHIC DESIGN JAY Z GEEKS, DORKS, AND INFO NERDS GRAPHICS CELEBRITY TIGER WOODS DATA SPORTS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE WILL SHARE WHETHER YOU
LIKE IT OR NOT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WE’VE WATCHED OVER 1 MILLION
CAT VIDEOS TO HELP YOU FIND THE BEST ONES. COOPERATION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

JANE MCGONIGAL, GAME DESIGNER, SPEAKING
AT THE NEW YORKER CONFERENCE, 2008 WHY WE PLAY ACCOMPLISH SPEND TIME GET BE PART SATISFYING WITH PEOPLE GOOD AT OF WORK I LIKE SOMETHING SOMETHING BIGGER FOSTERING SUSTAINED ENGAGEMENT #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

ADAPTED FROM “MOVING THE CROWD
AT THREADLESS” BY DAREN C. BRABHAM CROWD MOTIVATIONS $ MAKE / WIN MONEY OPPORTUNITY TO WIN WORK HONE MY SKILLS BE PART OF A COMMUNITY ADDICTED TO PARTICIPATING #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY
2010 21

FARMVILLE WORKERS OF THE WORLD,
UNITE AND RISE UP! COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

COLLECTIVE ACTION: Getting a group
of people to work together towards a shared goal. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

DON’T EXPECT THIS TO BE
EASY #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

UNDERSTANDING + ALIGNMENT #DESIGNFORNETWORKS //
@MIKEARAUZ // MAY 2010

VISION A FOUNDATION FOR ENGAGING
COMMUNITY NETWORK VALUES A COMMUNITY BEHAVIORS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

MIT’s Center for Collective Intelligence
has collected and analyzed 250 examples of web-enabled collective intelligence. #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

WHAT THE ELEMENTS OF ORGANIZING
WHO WHY GROUP ACTION HOW #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THE COLLECTIVE INTELLIGENCE GENOME GOAL
PARTICIPANTS CREATE DECIDE CROWD HIERARCHY TOOLS/METHODS MOTIVATIONS (CREATE) (GROUP DECISION) MONEY COLLECTION VOTING GLORY CONTEST AVERAGING EXPERTISE COLLABORATION CONSENSUS SOCIAL PREDICTION SATISFYING WORK MARKET BE PART OF SOMETHING BIGGER (INDIVIDUAL DECISION) PERSONAL PASSION MARKET SOCIAL NETWORK ADAPTED FROM “THE COLLECTIVE INTELLIGENCE GENOME”, BY THOMAS W. MALONE, ROBERT LAUBACHER AND CHRYSANTHOS DELLAROCAS, MIT SLOAN MANAGEMENT REVIEW, SPRING 2010 #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

COLLECTIVE ACTION BY DESIGN #DESIGNFORNETWORKS
// @MIKEARAUZ // MAY 2010

#DESIGNFORNETWORKS // @MIKEARAUZ // MAY
2010

A WORLD WHERE WE AN
AGGREGATE COUNT RIDE INSTEAD OF DRIVE OF MILES RIDDEN INSTEAD OF DRIVEN PEOPLE WHO IT’S BETTER FOR ME LOVE RIDING BIKES AND SOCIETY TO RIDE MY BIKE CLIF BAR 2 MILE CHALLENGE PEOPLE DOING THE I GET CREDIT FOR 2 MILE CHALLENGE RIDING INSTEAD OF DRIVING TWITTER, FACEBOOK, RECORDING MY RIDING, DAILY MILE, 2MC PLATFORM UPDATING MY STATUS #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

IF YOU ONLY REMEMBER 3
THINGS... #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

1 ALL EXPERIENCES NOW TAKE
PLACE IN THE CONTEXT OF A NETWORK OF CONNECTED PEOPLE #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

2 UNDERSTAND THE VALUES, BEHAVIORS,
AND SHARED VISION OF THE PEOPLE YOU WANT TO CONNECT WITH #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

3 LOOK FOR WAYS TO
SHARE, COOPERATE, AND ORGANIZE COLLECTIVE ACTION #DESIGNFORNETWORKS // @MIKEARAUZ // MAY 2010

THANK YOU. Say hi on
Twitter: @mikearauz Read more: mikearauz.com Blog: mikearauz.wordpress.com