Web Video Thunderdome - SXSW 2010

1. WEB VIDEO THUNDERDOME WEBVIDEOTHUNDERDOME.COM #thunderdome

2. who the hell DO WE THINK WE ARE? @mikearauz @BUD_CADDELL WEBVIDEOTHUNDERDOME.COM #thunderdome

3. THE DEATHMATCH! 1. best spokesman 2. cute kid tricks 3. instant smiles 4. best song parody 5. video of the year WEBVIDEOTHUNDERDOME.COM #thunderdome

4. BUT FIRST, HOW ABOUT A WARM UP! WEBVIDEOTHUNDERDOME.COM #thunderdome

5. brands love SUPERBOWL SIZED AUDIENCES. ESPECIALLY HERE WEBVIDEOTHUNDERDOME.COM #thunderdome

6. 141 MILLION PEOPLE WATCHED web videos in february 2010. WEBVIDEOTHUNDERDOME.COM #thunderdome

7. 427,631,741 hours of web video watched in feb 2010 WEBVIDEOTHUNDERDOME.COM #thunderdome

8. “I want to go to there.” WEBVIDEOTHUNDERDOME.COM #thunderdome

9. “where is everyone?” WEBVIDEOTHUNDERDOME.COM #thunderdome

10. “ah, we need to make viral videos.” WEBVIDEOTHUNDERDOME.COM #thunderdome

11. WEBVIDEOTHUNDERDOME.COM #thunderdome

12. #pizzahutfail WEBVIDEOTHUNDERDOME.COM #thunderdome

13. brands failed to understand that this is our internet. WEBVIDEOTHUNDERDOME.COM #thunderdome

14. The web wasn’t built with commercial breaks. in fact, it wasn’t built for advertisers at all. WEBVIDEOTHUNDERDOME.COM #thunderdome

15. this is your internet. and every click is a vote. WEBVIDEOTHUNDERDOME.COM #thunderdome

16. Mike’s internet WEBVIDEOTHUNDERDOME.COM #thunderdome

17. bud’s internet WEBVIDEOTHUNDERDOME.COM #thunderdome

19. brands have to earn their right to have a presence on your internet. WEBVIDEOTHUNDERDOME.COM #thunderdome

20. why are we voting? WEBVIDEOTHUNDERDOME.COM #thunderdome

21. best spokesman WEBVIDEOTHUNDERDOME.COM #thunderdome

22. gingers do have souls un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome

23. the man your man could smell like branded WEBVIDEOTHUNDERDOME.COM #thunderdome

24. winner! VS un- branded branded Jan 2010 Feb 2010 3,865,769 views 6,289,593 views 115,982 comments 8,898 comments 273 blog posts 1,701 blog posts 838 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome

25. lesson 1: be remarkable WEBVIDEOTHUNDERDOME.COM #thunderdome

26. 1998 2001 2004 2006 2008 2010 1996 2000 2003 2005 2007 2009 WEBVIDEOTHUNDERDOME.COM #thunderdome

27. CUTE KID TRICKS WEBVIDEOTHUNDERDOME.COM #thunderdome

28. I’M YOURS (UKULELE KID) un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome

29. Evian Roller Babies branded WEBVIDEOTHUNDERDOME.COM #thunderdome

30. winner! VS un- branded branded DEC 2009 JUL 2009 15,334,598 views 41,272,841 views 52,680 comments 24,125 comments 2,461 blog posts 5,328 blog posts 14,666 tweets 4,569 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome

31. lesson 2: play on past successes WEBVIDEOTHUNDERDOME.COM #thunderdome

32. internet fame is a social phenomenon not a magic trick it’s called an illusion, michael WEBVIDEOTHUNDERDOME.COM #thunderdome

33. IF YOU REMEMBER only ONE THING... WEBVIDEOTHUNDERDOME.COM #thunderdome

34. VIRAL WEBVIDEOTHUNDERDOME.COM #thunderdome

35. PASS ALONG IS MADE OF PEeeOoPLE!!! WEBVIDEOTHUNDERDOME.COM #thunderdome

36. WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS WEBVIDEOTHUNDERDOME.COM #thunderdome

39. INSTANT SMILES WEBVIDEOTHUNDERDOME.COM #thunderdome

40. Surprised Little Kitten un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome

41. volkswagen piano staircase branded WEBVIDEOTHUNDERDOME.COM #thunderdome

42. winner! VS un- branded branded NOV 2009 OCT 2009 27,265,385 views 12,672,145 views 31,319 comments 4,216 comments 2,991 blog posts 5,486 blog posts 16,220 tweets 18,062 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome

43. lesson 3: use the web to tell more complex stories WEBVIDEOTHUNDERDOME.COM #thunderdome

44. tricks magic stories WEBVIDEOTHUNDERDOME.COM #thunderdome

45. BEST SONG PARODY WEBVIDEOTHUNDERDOME.COM #thunderdome

46. I GOTTA FEELING PARODY un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome

47. The Muppets: Bohemian Rhapsody branded WEBVIDEOTHUNDERDOME.COM #thunderdome

48. winner! VS un- branded branded DEC 2009 NOV 2009 9,268,593 views 15,669,490 views 8,898 comments 20,867 comments 1,701 blog posts 4,942 blog posts 838 tweets 14,266 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome

49. lesson 4: collect your fans WEBVIDEOTHUNDERDOME.COM #thunderdome

50. ricky van veen’s golden rules of web video: 2-3 mins max get to the hook fast make it topical candy corn Source: “Beer Money to Board Meetings”, PSFK Conference 2008 - http://blip.tv/file/927855/ WEBVIDEOTHUNDERDOME.COM #thunderdome

51. the web video thunderdome lifetime achievement award WEBVIDEOTHUNDERDOME.COM #thunderdome

52. WEBVIDEOTHUNDERDOME.COM in the film downfall] (as played by bruno ganz #thunderdome

53. HITLER REACTS TO... KANYE WEST TWILIGHT USAIN BOLT STAR TREK WOLFENSTEIN 3D IGN COPY-PASTING OASIS BREAK UP BOXXY SUSAN BOYLE KASAMA MMD ELECTION LOSS SARAH PALIN’S BOOK METS CHOKING 2 GIRLS 1 CUP DOCTOR WHO OBAMA WINNING THE PEACE PRIZE MICHAEL JACKSON’S DEATH AVATAR RENALDO LEAVING MAN U THIERRY HENRY TONY ROMO DUMPING JESSICA SIMPSON IPAD HIMSELF WEBVIDEOTHUNDERDOME.COM #thunderdome

54. lesson 5: invite participation WEBVIDEOTHUNDERDOME.COM #thunderdome

55. PARTICIPATION: PERFORMING (E.G. PARODY, REMIX, COVERS) COPYING SHARING COMMENTING RATING VIEWING WEBVIDEOTHUNDERDOME.COM #thunderdome

56. 10,512,000 hours of video uploaded to YouTube in the last year. Source: YouTube Fact Sheet - http://www.youtube.com/t/fact_sheet WEBVIDEOTHUNDERDOME.COM #thunderdome

57. 20 hours of video uploaded every minute = 1 hour of video Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats WEBVIDEOTHUNDERDOME.COM #thunderdome

58. or 130,000 full-length Hollywood movie releases every week = 1,000 movies Source: Google Sundance 2010 Presentation, http://sites.pressatgoogle.com/sundance2010/general-youtube-stats WEBVIDEOTHUNDERDOME.COM #thunderdome

59. video of the year WEBVIDEOTHUNDERDOME.COM #thunderdome

60. epic beard man un- branded WEBVIDEOTHUNDERDOME.COM #thunderdome

62. pants on the ground branded WEBVIDEOTHUNDERDOME.COM #thunderdome

64. winner! VS un- branded branded Feb 2010 Jan 2010 5,183,524 views 19,944,545 views 93,425 comments 41,007 comments 742 blog posts 1,166 blog posts 1,351 tweets 906 tweets WEBVIDEOTHUNDERDOME.COM #thunderdome

65. lesson 6: start small riots WEBVIDEOTHUNDERDOME.COM #thunderdome

66. court communities like constituencies WEBVIDEOTHUNDERDOME.COM #thunderdome

67. recognize them play to their interests give them social currency WEBVIDEOTHUNDERDOME.COM #thunderdome

68. lessons: • be remarkable • play on past successes • use the web to tell more complex stories • collect your fans • invite participation • start small riots WEBVIDEOTHUNDERDOME.COM #thunderdome

69. thank you viral video chart mag.ma know your meme jamie wilkinson college humor buzzfeed and you! WEBVIDEOTHUNDERDOME.COM #thunderdome

Web Video Thunderdome - SXSW 2010

Mike Arauz

Web Video Thunderdome - SXSW 2010