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Email Marketing and Website Presentation

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Email Marketing and Website Presentation by Microbrew Media

Email Marketing and Website Presentation by Microbrew Media

Published in: Business
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Transcript

  • 1. Stacie Krueger Microbrew Media 503-789-1515 microbrewmedia.com [email_address]
  • 2.
    • Who are you sending these emails to?
    • What is your main reason for sending these emails?
      • To drive sales?
      • To build a relationship with subscribers?
      • To start conversations?
    • What type of content do you want to send?
    • How often do you want to send emails?
    • Would you like to match the emails to an existing visual design?
    • Do you have examples of other email campaigns that you like?
  • 3.
    • Don’t automatically sign people up for your newsletter.
    • Send newsletters regularly.
    • Tuesday / Wednesday 2-3pm = Increased Response.
    • Write an Attractive Subject Line
    • Always insert the current date in the content.
    • Make unsubscribing easy.
    • Always include a plain text version.
    • Avoid graphics and complex HTML-elements.
    • Verify your subscribers with signup confirmation.
    • Test your newsletters before sending them out.
  • 4.
    • Focus on relevance.
    • Design with a goal in mind.
    • Don’t assume that images will be viewed.
    • Follow the law.
    • Reward Users for Signing Up.
  • 5.  
  • 6.  
  • 7.
    • Open rates = How many of those who received your email actually read it.
    • Click rates = How many of those who opened the email clicked a link.
    • Forwards = If your software has a “Send to friend” function, you can see how many people used it.
    • Unsubscribes = How many people have unsubscribed from your newsletter.
    • Conversion rate = How many of those who clicked through to your website went on to buy your product, download a trial or perform some other trackable action.
  • 8.
    • Have a unique design
      • Create a unique design that fits your industry or niche
      • Use your brand identity across all online designs to consistently spread the same message and style
    • Use analytics
    • Have a contact page
    • Link your social networks to your website
    • Produce interesting and useful content
      • Provide useful information
      • Produce something people want to use
      • Become an expert in your field
  • 9.
    • Explore new concepts
      • Do something new such as a TV-style series that tells a story
      • Blog or video blog
      • Add a personal twist to stand out from the competition
  • 10.
    • Grab your attention
    • Build your interest
    • Get you involved
    • Persuade you to take action
      • (make a purchase, set up a meeting, etc.)
    • Establish credibility and trust
    • Have key words
    • Provide beneficial content
  • 11.
    • Products/Services
    • Contact Information
    • Prices/pricing structure
    • Testimonials
    • FAQ’s
    • Newsletter sign up
    • Refund Policy
    • Privacy Policy
    • About Us Information
    • Site Map
    • Copyright
  • 12.
    • Flash
    • Pop-Ups
    • Hit counters
    • Date and time stamps
    • Busy backgrounds
  • 13.
    • Mathew Patterson
    • Paul Lock
    • Smashing Magazine
    • Blossom
  • 14. Stacie Krueger 503-789-1515 [email_address] www.microbrewmedia.com www.facebook.com/microbrewmedia www.twitter.com/microbrewmedia www.flickr.com/photos/microbrewmedia
  • 15.
    • Microbrew Media, LLC

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