Stacie Krueger Microbrew Media 503-789-1515 microbrewmedia.com [email_address]
<ul><li>Who are you sending these emails to? </li></ul><ul><li>What is your main reason for sending these emails?  </li></...
<ul><li>Don’t automatically sign people up for your newsletter. </li></ul><ul><li>Send newsletters regularly. </li></ul><u...
<ul><li>Focus on relevance.  </li></ul><ul><li>Design with a goal in mind. </li></ul><ul><li>Don’t assume that images will...
 
 
<ul><li>Open rates = How many of those who received your email actually read it. </li></ul><ul><li>Click rates = How many ...
<ul><li>Have a unique design </li></ul><ul><ul><li>Create a unique design that fits your industry or niche </li></ul></ul>...
<ul><li>Explore new concepts </li></ul><ul><ul><li>Do something new such as a TV-style series that tells a story </li></ul...
<ul><li>Grab your attention </li></ul><ul><li>Build your interest </li></ul><ul><li>Get you involved </li></ul><ul><li>Per...
<ul><li>Products/Services  </li></ul><ul><li>Contact Information </li></ul><ul><li>Prices/pricing structure </li></ul><ul>...
<ul><li>Flash </li></ul><ul><li>Pop-Ups </li></ul><ul><li>Hit counters </li></ul><ul><li>Date and time stamps </li></ul><u...
<ul><li>Mathew Patterson </li></ul><ul><li>Paul Lock </li></ul><ul><li>Smashing Magazine </li></ul><ul><li>Blossom </li></ul>
Stacie Krueger 503-789-1515 [email_address] www.microbrewmedia.com www.facebook.com/microbrewmedia www.twitter.com/microbr...
<ul><li>Microbrew Media, LLC </li></ul>
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Email Marketing and Website Presentation

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Email Marketing and Website Presentation by Microbrew Media

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Email Marketing and Website Presentation

  1. 1. Stacie Krueger Microbrew Media 503-789-1515 microbrewmedia.com [email_address]
  2. 2. <ul><li>Who are you sending these emails to? </li></ul><ul><li>What is your main reason for sending these emails? </li></ul><ul><ul><li>To drive sales? </li></ul></ul><ul><ul><li>To build a relationship with subscribers? </li></ul></ul><ul><ul><li>To start conversations? </li></ul></ul><ul><li>What type of content do you want to send? </li></ul><ul><li>How often do you want to send emails? </li></ul><ul><li>Would you like to match the emails to an existing visual design? </li></ul><ul><li>Do you have examples of other email campaigns that you like? </li></ul>
  3. 3. <ul><li>Don’t automatically sign people up for your newsletter. </li></ul><ul><li>Send newsletters regularly. </li></ul><ul><li>Tuesday / Wednesday 2-3pm = Increased Response. </li></ul><ul><li>Write an Attractive Subject Line </li></ul><ul><li>Always insert the current date in the content. </li></ul><ul><li>Make unsubscribing easy. </li></ul><ul><li>Always include a plain text version. </li></ul><ul><li>Avoid graphics and complex HTML-elements. </li></ul><ul><li>Verify your subscribers with signup confirmation. </li></ul><ul><li>Test your newsletters before sending them out. </li></ul>
  4. 4. <ul><li>Focus on relevance. </li></ul><ul><li>Design with a goal in mind. </li></ul><ul><li>Don’t assume that images will be viewed. </li></ul><ul><li>Follow the law. </li></ul><ul><li>Reward Users for Signing Up. </li></ul>
  5. 7. <ul><li>Open rates = How many of those who received your email actually read it. </li></ul><ul><li>Click rates = How many of those who opened the email clicked a link. </li></ul><ul><li>Forwards = If your software has a “Send to friend” function, you can see how many people used it. </li></ul><ul><li>Unsubscribes = How many people have unsubscribed from your newsletter. </li></ul><ul><li>Conversion rate = How many of those who clicked through to your website went on to buy your product, download a trial or perform some other trackable action. </li></ul>
  6. 8. <ul><li>Have a unique design </li></ul><ul><ul><li>Create a unique design that fits your industry or niche </li></ul></ul><ul><ul><li>Use your brand identity across all online designs to consistently spread the same message and style </li></ul></ul><ul><li>Use analytics </li></ul><ul><li>Have a contact page </li></ul><ul><li>Link your social networks to your website </li></ul><ul><li>Produce interesting and useful content </li></ul><ul><ul><li>Provide useful information </li></ul></ul><ul><ul><li>Produce something people want to use </li></ul></ul><ul><ul><li>Become an expert in your field </li></ul></ul>
  7. 9. <ul><li>Explore new concepts </li></ul><ul><ul><li>Do something new such as a TV-style series that tells a story </li></ul></ul><ul><ul><li>Blog or video blog </li></ul></ul><ul><ul><li>Add a personal twist to stand out from the competition </li></ul></ul>
  8. 10. <ul><li>Grab your attention </li></ul><ul><li>Build your interest </li></ul><ul><li>Get you involved </li></ul><ul><li>Persuade you to take action </li></ul><ul><ul><li>(make a purchase, set up a meeting, etc.) </li></ul></ul><ul><li>Establish credibility and trust </li></ul><ul><li>Have key words </li></ul><ul><li>Provide beneficial content </li></ul>
  9. 11. <ul><li>Products/Services </li></ul><ul><li>Contact Information </li></ul><ul><li>Prices/pricing structure </li></ul><ul><li>Testimonials </li></ul><ul><li>FAQ’s </li></ul><ul><li>Newsletter sign up </li></ul><ul><li>Refund Policy </li></ul><ul><li>Privacy Policy </li></ul><ul><li>About Us Information </li></ul><ul><li>Site Map </li></ul><ul><li>Copyright </li></ul>
  10. 12. <ul><li>Flash </li></ul><ul><li>Pop-Ups </li></ul><ul><li>Hit counters </li></ul><ul><li>Date and time stamps </li></ul><ul><li>Busy backgrounds </li></ul>
  11. 13. <ul><li>Mathew Patterson </li></ul><ul><li>Paul Lock </li></ul><ul><li>Smashing Magazine </li></ul><ul><li>Blossom </li></ul>
  12. 14. Stacie Krueger 503-789-1515 [email_address] www.microbrewmedia.com www.facebook.com/microbrewmedia www.twitter.com/microbrewmedia www.flickr.com/photos/microbrewmedia
  13. 15. <ul><li>Microbrew Media, LLC </li></ul>
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