- Facebook has over 500 million active users who spend over 700 billion minutes per month on the platform. The average user is connected to 80 pages, groups, and events. - The document provides tips for organizations on setting up and managing an effective Facebook page, including determining goals, audience, and monitoring responsibilities. It also discusses content planning, posting frequency, and privacy/comment policies. - Setting up a vanity URL for a Facebook page requires having at least 25 likes and carefully choosing a unique username that cannot be changed. The document reviews the steps for creating and customizing a page as well as privacy settings.

2. Facebook Statistics
• More than 500 million active users.
• 50% of the active users logon to Facebook in
a given day.
• People spend over 700 billion minutes per
month on Facebook.
• Average user is connected to 80 community
pages, groups and events.
Source: http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics

3. What are some reasons to have a
Facebook page for your
organization?

4. “Eight” to help make your
Facebook page “Great”
1. Why do we want to have a Facebook
page and what is our goal?
2. Who is the primary audience the page is
intended for?
3. What are some ways we’ll identify our
page has met our goals?
4. Who will set up our page?

5. “Eight” to help make your
Facebook page “Great”
5. Who will monitor and be responsible for
posts to our page?
6. What will our first eight posts be?
7. How often will posts be made to our
page?
8. What policies does our organization have
in place regarding social networking/
computer use and what will be posted on
our Facebook page?

6. Derby Public Schools Facebook Comment Policy
If you have questions or concerns about our privacy policy, please contact hroffice@usd260.com.
The Derby Public School District encourages interaction from Facebook users but is not
responsible for comments or wall postings made by visitors to the page. Comments posted also
do not in any way reflect the opinions or policies of the District.
We reserve the right, but assume no obligation, to remove comments that are racist, sexist,
abusive, profane, violent, obscene, spam, contain falsehoods or are wildly off-topic, or that libel,
incite, threaten or make ad hominem attacks on USD 260 students, employees, guests or other
individuals. We also do not permit messages selling products or promoting commercial or other
ventures. Comments are also subject to Facebook’s Terms of Use and Code of Conduct policies.
Derby Public Schools asks that people making comments on the page show respect for their
fellow users by ensuring the discussion remains civil, especially since Facebook allows individuals
13 and over to join. Remember that your name and photo will be seen next to your comments,
visible to all visitors on the page. Facebook and Derby Public Schools encourages all users to
utilize the “Report” links when they find abusive content.
Facebook does not allow any information from children under the age of 13. If we learn that we
have information posted on our page from a child under age 13, we will delete that information as
quickly as possible and report that user to Facebook. If you believe that any information has been
posted to our page from a child under the age of 13, please contact hroffice@usd260.com.
If you have any questions about the Derby Public Schools Facebook page please email
hroffice@usd260.com.

7. Have you had to take down any
posts?
• How to determine what to take down?
• What to do with posts you take down?

8. http://www.facebook.com/
DerbyPublicSchools
http://www.facebook.com/?ref=logo#!/pages/
SCKESC/116331491723037

9. Getting the word out about your
Facebook Page
• Website
• Fan badge (Example at www.derbyschools.com and
http://sckesc.org/contacts.html)
• Building and district newsletters
• Recruitment information
• Information at building and district offices
• Teacher to parent/guardian communication
(Meet the teacher/conferences etc.)
• Word of mouth

10. How to set up a Facebook page:
1. Log in to your profile.
2. Go to a page you have ‘Liked’. In the bottom left
corner you will find some links.
A. Click on 'Create a Page for My Business'

11. How to set up a Facebook page:
3. You will be taken to the “Create a Page” screen
Ignore the Community Page- just focus on the Official
Page
1. Fill in the blanks: Local Business: Education
2. Page Name: IMPORTANT
» This will be what users use to search for
you
» This cannot be changed

12. How to set up a Facebook page:
3. Agree that you are an official representative of the
organization and have permission to create this page.
4. Click “CREATE OFFICAL PAGE”

13. Set up a Vanity URL
Here are 5 simple steps.
1. Must have 25 “Likes” to set up vanity URL.
2. Visit www.facebook.com/username.
• Click "Set a username for your pages" You can also
set a username for your personal profile here as well.

14. Set up a Vanity URL
3. Select the page you would like to set the URL for.

15. Set up a Vanity URL
4. Check the availability of the text you wish to use.
IMPORTANT: Once the URL is set, it cannot be changed.
If you make an error in spelling, you are going to be stuck
with it. Please take your time.

16. Set up a Vanity URL
• If your desired URL is available, CONGRATS, you now
have a vanity URL! If it is not available keep trying until
you find one that works. You will not be able to change
your URL once it is set.
What if you don't have 25 ’likes’? Ask your friends,
co-workers, and family to click that like button. :)
Beg, buy them dinner, whatever you have to do.

17. Privacy Settings
Account > Privacy Settings
Four preset privacy settings, with the option to customize your
settings.
1. Everyone

18. Privacy Settings
2. Friends of Friends

19. Privacy Settings
3. Friends Only

20. Privacy Settings
4. Recommended (Default)

21. Privacy Settings
5. Customize

22. Questions?

23. Contact Us:
Heather Bohaty, Assistant Superintendent of Human Resources
Derby Public Schools
hbohaty@usd260.com
316.788.8415
Mackensie Cornell, Public Information Assistant
Derby Public Schools
mcornell@usd260.com
316.788.8427
Michelle Herpich, Graphic Design
The Service Center at Clearwater
mherpich@sckesc.org
620.584.3300