• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Vcir final
 

Vcir final

on

  • 1,362 views

 

Statistics

Views

Total Views
1,362
Views on SlideShare
1,357
Embed Views
5

Actions

Likes
2
Downloads
6
Comments
0

2 Embeds 5

https://www.linkedin.com 3
http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Vcir final Vcir final Presentation Transcript

    • Phase I - Comic Book Revenue Optimization Contact Info: Micah Baldwin 720-248-8499 micah@graphicly.com @micah Proprietary and Confidential Copyright 2010
    • An Immersive Social Experience and Marketplace Proprietary and Confidential Copyright 2010 2
    • Comic Industry - Direct Market ‣ Direct Market: $1B US / $6B Worldwide (Print Sales Only) ‣ Illegal Downloads are Estimated to be Between 5:1 and 10:1 ‣ Single Print Distributor, Takes 62% Off the Cover Price ‣ Top 6 Publishers Own Approximately 90% of the Market ‣ Publishers Control Release Dates and Pricing Proprietary and Confidential Copyright 2010 3
    • Currently Launched Platforms AIR / Windows 7 iPhone / iPad Proprietary and Confidential Copyright 2010 4
    • Developed Solid Distribution Partnerships Web Apps Mobile Bizspark One / Slate & Phone Distribution 100MM Downloads of Chrome 16B Pageviews / 250k Comic Friends 2B Pageviews / Entertainment Focus 14M Uniques / 2B Pageviews / Art Focus Potential OEM deals 35M Uniques / 685M Pageviews Proprietary and Confidential Copyright 2010 5
    • Key Milestones and Metrics ‣ Announced in Jan 2010 at CES, public beta in April 2010 ‣ 40,000 active users (80% MoM growth; 23% repeat transactions) ‣ 15,000 content downloads/month (20% paid; 75% MoM growth; $0.50 per transaction) ‣ Have signed deals with 60 publishers, including 3 of the top 6. ‣ We’ve received about 2,000 books: we have ~750 in the store ‣ Cash flow positive in 9-12 months Proprietary and Confidential Copyright 2010 6
    • Three Year Revenue Projections $15,000,000 $11,250,000 $7,500,000 $3,750,000 $0 ($3,750,000) Year 1 Year 2 Year 3 Proprietary and Confidential Copyright 2010 7
    • Difficulties in the Marketplace / Competition ‣Publishers are afraid to hurt their relationships with Diamond and the comic book stores ‣ Comixology and the publishers themselves are competitors ‣ High reliance on publishers for content ‣ Comic Collectors want to “own” the books Proprietary and Confidential Copyright 2010 8
    • Multi-Modal Monetization Around Single Focus Ala Carte Affiliate Content Audio Subs Micro- Comics transactions Music Video Virtual Goods Ads Proprietary and Confidential Copyright 2010 9
    • Micro-transactions Doubled Sales ‣ “DVD Extras” ‣ Launched at Comic-Con ‣ Tested on 1-year old book doubled sales at an increased price ‣ Extra content is free ‣ Cross promo potential “Free MP3” ‣ Unique Ad Inventory Proprietary and Confidential Copyright 2010 10
    • Immersive Ad Opportunities ‣ Brand is integrated into the story ‣ Interactive Ad Proprietary and Confidential Copyright 2010 11
    • Immersive Ad Opportunities Proprietary and Confidential Copyright 2010 12
    • Immersive Ad Opportunities Proprietary and Confidential Copyright 2010 13
    • Non-Linear Overlay Ad Unit ‣ Standard IAB Unit ‣ Non Obtrusive ‣ Contextual/Behavioral Proprietary and Confidential Copyright 2010 14
    • Pre Roll Ad ‣ Standard IAB Unit ‣ Non Obtrusive ‣ Contextual/Behavioral ‣ Cross Promotional Proprietary and Confidential Copyright 2010 15
    • Overlay Ad Proprietary and Confidential Copyright 2010 16
    • “Hulu for Comics” ‣ Hulu delivers 360% more IMPs than Google with 19% of Traffic ‣ Free Select Books, Revenue from Ads, Premium Subscriptions & Micro-transactions (Similar to Hulu/Netflix) ‣ Share Revenue with Publishers & Creators (Long Tail) ‣ In Discussions with: Taco Bell, Lexus, XBOX and P&G Proprietary and Confidential Copyright 2010 17
    • Pop Culture Market is Truly the “Big” Opportunity Proprietary and Confidential Copyright 2010 18
    • Pop Culture Components Fashion Sports Music Travel Movies TV Video Games Comics Proprietary and Confidential Copyright 2010 19
    • Unique Social Graph Facebook Everyone Ive Ever Known Graphic.ly Everyone I Entertain Or Am Entertained By Foursquare Twitter Everyone That I Run Into Everyone I Want to Know Proprietary and Confidential Copyright 2010 20
    • Summary ‣ Become the “Hulu for Pop Culture” vs. “iTunes for Comics” ‣ Free Select Books, Revenue from Ads, Premium Subscriptions & Micro-transactions (Similar to Hulu/Netflix) ‣ In Discussions with Taco Bell, Lexus, XBOX and P&G. ‣ Cash flow positive via comic book sales within 9 - 12 months ‣ Long term Opportunity is media discovery within pop culture Proprietary and Confidential Copyright 2010 21
    • A Super Team Micah Baldwin - CEO and Co-Founder Graphic.ly is Micah’s sixth startup, having sold Current Wisdom in 2007. Most recently, Micah helped Lijit Networks grow from 11M monthly page views to more than 350M in 18 months. A frequent speaker and recognized industry leader, Micah has appeared on CNN and in leading publications. Dan Graham - Director of Operations and Finance Dan Graham runs day-to-day operations, and oversees the finances at Graphic.ly. Dan has an extensive background in digital music and movie distribution having built, launched and managed several mobile and web properties for such companies as MTV, Sony Pictures, and Warner Music. Charley Hine - Director of Product Delivery and Technology Charley led product for Zed, the leading ringtone provider, giving him a deep understanding of digital content. Having focused on building consumer focusing software for most of his career, Charley brings a unique blend of product development and technology experience to Graphic.ly. David M. Uslan - Director of Publisher and Content Relations David is a second generation comic book fan. His father, Michael Uslan is the executive producer on all the Batman movies among others, a comic book writer and professor. David is represented by WME, and has a long history and deep relationships in the comic book world and the entertainment space. Proprietary and Confidential Copyright 2010 22
    • Fund-Raising Series A Focus: ‣ Raised $1.2M in a Series A in December 2009, Led by DFJ Mercury. ‣ Additional Investments from: Starz Media, Northstar Capital, Chris Sacca, David Cohen, Dave McClure, Jake Nickell and Paige Craig Series A-1 Focus: ‣ Due to investor demand & market opportunities, opened a Series A1 ‣ Raising $2.5M in a Series A1, with $1.75M committed ‣ Expanding development team for web and ad tech ‣ Allows for deep dive on ad space and beginning of Phase II ‣ Fund operations for an additional 18 months Proprietary and Confidential Copyright 2010 23
    • Thank You Micah Baldwin CEO Graphic.ly 720-248-8499 micah@graphicly.com @micah Proprietary and Confidential Copyright 2010 24