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Shreveport's Historic Music Village Comprehensive Plan

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This is a 2006 slide presentation of Shreveport's Historic Music Village Plan to the New Media Consortium national conference. The comprehensive plan for the historic area around Shreveport's …

This is a 2006 slide presentation of Shreveport's Historic Music Village Plan to the New Media Consortium national conference. The comprehensive plan for the historic area around Shreveport's Municipal Auditorium, Home of the Louisiana Hayride, was recognized by the Louisiana American Planning Association with their Best Plan Award.

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  • 1. Shreveport’s Historic Music Village Our Vision “A cool place for knowledge workers” …to support and nurture a dynamic, vibrant community of artists, media producers, educators and other professionals eager to employ technology to reach a global audience with entertainment products based on our deep traditions of Southern music.
  • 2. Quality Business Quality Attractions Quality Place Music Business Development Real Estate Development Tourism Development Shreveport’s Historic Music Village
  • 3. Leadbelly Elvis Hank & the Cowboys Horton & Cash Maggie Lewis Warwick Willie Nelson Jimmie Davis George Jones “Cradle of Stars” Building the future on our rich music history
  • 4. “The Magic Circle” We envision building this community at the beginning of the historic Texas Trail, where Southern culture collided with the West to create a powerful mixture of deep cultural traditions and exciting, new ideas.
  • 5. Link Regional & National Resources  Music Business Opportunities Shreveport’s Historic Music Village Quality Business…Quality Attractions…Quality Place National Music Industry Regional Talent & Entrepreneurs C.E.R.T. C.C.D.M. Conferences Rounds S.A.M.M. Innovation Leading to New Business Opportunities FAME contacts Touring Performances Partners Grant Funding Investment Opportunities Music History Alumnae Incubators International Marketing Brand FAME partners “Magic Circle” talent Historic Music Village Plan Regional Economic Initiative Organizing History Syndicated Shows Digital Media Products National Industry Branch Offices Entertainment Product R & D Creative Workforce Talent Development & Promotion New Business Development Entertainment Industry Cluster 4.12.03 MHSM Architects
  • 6. Link Public & Private Resources  Real Estate Opportunities Shreveport’s Historic Music Village Quality Business…Quality Attractions…Quality Place Land Assembly, Historic Resources & Infrastructure Business & Residential Markets & Investors RDA Project Packaging Church CDC’s Financing Community Development leading to Real Estate Opportunities FAME Plan & Organization Historic Buildings & Sites Special District Zoning Criteria Public Agency Cooperation Upgrading existing infrastructure Non-Profit & For-Profit Developers Inner City Job Creation FAME as RDA Agent Music Industry Public & Private $ CDE, NMTC, HUD & other Public $ Digital Media Cluster Private Investment $ Neighborhood Serving Businesses Regional Business Center Sustainable Development Faith Based Development Cool Place for Knowledge Workforce Artist Affordable Housing New Business Development Mixed Income Neighborhood 4.12.03 MHSM Architects
  • 7. F.A.M.E. Songwriters in the Round Hosted by F.A.M.E & Centenary College Feazel Rehearsal Hall, April 25,2003 Featured Songwriters Gordon & Bryan Kennedy
  • 8. Texas Trail Technology Corridor Heritage Corridor Music Village InterTech Science Park Original Shreveport
  • 9. Texas Trail Technology Corridor Heritage Corridor Music Village InterTech Science Park Original Shreveport
  • 10. Shreveport’s Historic Music Village Inventing the Future • Compact / mixed use / mixed income neighborhood • Preserve & build on authenticity • Create strong edges & gateways • Develop key anchors to build critical mass • Provide a range of housing choices • Uniqueness value / street life / local wealth building • Pedestrian preference / traffic calming • Shared & unobtrusive parking • Quality open space amenities • Connections & collaborations
  • 11. Advancing Partnerships and Projects
  • 12. The Challenge for CERT and the North Louisiana economy is to attract, cultivate and retain brainpower • This brainpower is most likely going to come from within our regional economy. • According to the Southern Technology Council: –the odds of an individual taking a job in-state are shown to increase more than tenfold if the individual attends college in the same state they went to high school.
  • 13. In the Knowledge Economy, brainpower is everything,,, $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 15% 20% 25% 30% 35% 40% 45% Percent of adults with 4 years of college or more State per capita income The higher the proportion of college graduates, the more income a state economy earns… Educational Attainment and Economic Welfare Measures, 1999 http://www.postsecondary.org Louisiana
  • 14. Austin provides a model for the Shreveport-Bossier region to follow No region in the past few decades has moved as quickly into the top ranks of technology regions as Austin. The city actively cultivated it music scene as part of its high tech strategy. Richard Florida Carnegie Mellon University 1990 1992 1994 1996 1998 2000 0 5 10 15 20 25 30 35 40 45 50 Gross Metro Product (Billions, $Current) Austin - San Marcos, Texas Shreveport – Bossier City, La.
  • 15. 22 Parish CERT Region  Link Region Higher Education  Intermediary  Convener / Facilitator  Link to Business  Workforce Development  Technology Transfer  Economic Development HSC Consortium for Education Research & Technology
  • 16. CERT / FAME Initiatives BPCC Centenary La. Tech LSUS LSUHSC LTC ULM NSU SUSLA BRF Music Village & Tech Corridor • C.C.D.M. • S.A.M.M. • Music Industry Education • S.A.M. Conferences & Rounds • Musicians & Songwriters Incubator Grambling • Social & Political Research
  • 17. Texas Trail Heritage Corridor InterTech Science Park The Avenue F.A.M.E. Ledbetter Blue Goose Hayride Trail Head
  • 18. Shreveport’s Historic Music Village Seeing the neighborhood in a new way: • Edges & Gateways • Anchors • Pedestrianism / Traffic Calming • Streetscape / Parking • Housing • Featuring Historic Resources • Collaborations • Technology neighborhood for knowledge workers • Ledbetter Heights District • Hayride District • Blue Goose District • The Avenue District
  • 19. Seeing the neighborhood in a new way: • Edges & Gateways • Anchors • Pedestrianism / Traffic Calming • Streetscape / Parking • Housing • Featuring Historic Resources • Collaborations • Technology neighborhood for knowledge workers Shreveport’s Historic Music Village
  • 20. Municipal Auditorium
  • 21. Municipal Auditorium
  • 22. Hayride District
  • 23. Beginning of the “Old Texas Trail” today
  • 24. “Texas Avenue” today
  • 25. “Texas Avenue at Grand Avenue” today
  • 26. “Municipal Auditorium & Grand Avenue” today
  • 27. The Southern American Music Experience • Municipal Auditorium • Calanthean & Roof Top Performance • Center for Creative Digital Media • Music Performers Incubator • Songwriters Incubator • Southern American Music Museum • Hall of Fame • Songwriters & Performers Gallery • Music Industry Entrepreneurs Gallery • Music Technology & Innovation Gallery • Listening Gallery • Performance Gallery • Future of Southern Music Gallery • Traveling Exhibits • Research Archives and Education • Museum Café and Gift Shop
  • 28. • Municipal Auditorium • Calanthean & Roof Top Performance
  • 29. • Municipal Auditorium • Calanthean & Roof Top Performance FAME’s Southern American Music Museum & Center for Creative Digital Media  Interdisciplinary Collaboration Center -Integrated Process – Harnessing Creative Energy  Applied Research -Innovative Digital Technologies -Create & Distribute Experiential Content  Connection Alchemy : -Education Institutions -Higher Education & Business -Past & Future -Museum & Economic Development -Museum & Neighborhood - Living Museum -Brainpower, Quality Place & Innovation -Community Development & Value-added ED  Regional Economic Development Initiative -Embracing Technology -Network of Communities
  • 30. The Avenue District
  • 31. The Avenue District Antioch Development Area 1 2 3 4 5 6 6 6 7 8 8 9 10 11 12 13 14 1 Antioch Church 2 Phase 1 Antioch Mixed Use 3 Phase 2 Antioch Mixed Use 4 Phase 3 Antioch Mixed Use 5 New Urban Residential 6 Renovated Existing & New Infill 7 New Community Center 8 Renovated / Reconstructed 9 Antioch Family Center 10 Shared Surface Parking 11 Calanthean Museum 12 New Infill Mixed Use 13 Renovated Existing 14 Clustered Shotgun Housing Existing to be renovated or rebuilt New buildings
  • 32. Texas Avenue - “The Avenue” today
  • 33. Ledbetter Heights District
  • 34. Blue Goose District
  • 35. 1 Urban Residential – 25 to 40 units / acre • Residential (R) – new or renovated historic • Commercial (C) – new or renovated historic 2 Row Housing – 15 to 30 units / acre 20’- 40’ module 2 – 4 floors optional 2 – 3 floors 50’ to 100’ 80’ to 85’ 55’ Street & Parking 15’± 15’± Sidewalk Parking C or R C or R C or R C or R Residential Residential Residential55’ Street & Parking 15’± Sidewalk 50’ to 100’ Block Plan / Density Street Character & Spacing Section / Streetscape Scale & Design Standards Traffic calming chicanes at mid block Unit Unit Unit Unit 280’ – 300’ 240’– 300’ 20’- 22’ typical 20’ alley 30’- 45’ 40’-70’ 25’- 30’ 6’ 6’ 32’-40’ Street 40’-70’ 20’ alley 30’- 45’ 25’- 30’ 125’ Lot 1’-6” wall at property line Covered or uncovered parking at alley Garage units accessed from alley 2-3 Story Height Alley Street Housing Typologies
  • 36. Block Plan / Density Street Character & Spacing Section / Streetscape Scale & Design Standards 3 Renovated Historic – 18 to 20 units / acre  Historic shotgun houses regrouped & clustered  Spacing & setback around existing large historic homes on Austin & Oakland Streets based on existing context 4 Zero Lot Line Detached – 12 units / acre (up to 24 units / acre with garage apartments) Housing Typologies 16’- 28’ 10’ 20’ 10’-25’ 40’-60’ 25’ 6’ 6’ 32’-40’ Street 25’ 40’-60’ 30’-55’ 110’ Lot 20’ alley 20’ alley Covered Parking at alley Surface Parking at alley 20’ 0’-20’ 40’-60’ 25’ 6’ 6’ 32’-40’ Street 25’ 40’-60’ 25’-45’ 110’ Lot 20’ alley 20’- 25’ 20’- 25’ 5’ 1’-6” wall at property line2-3 Story Height 260’ – 350’ 250’– 260’ Garage apartment option 40’-45’ Alley Alley Street Alley Street Unit Unit
  • 37. 1 2 3 45 6 7 8 9 10 11 12 13 14 15 1 Municipal Auditorium 2 Austin Place Historic Victorian Homes 3 Calanthean Temple 4 Furniture Building 5 Holy Cross Episcopal 6 Texas Avenue 800 Block 7 Central Fire Station 8 B’nai Zion Temple 9 McAdoo Hotel (SRO) 10 Antioch Church 11 Star Theatre site 12 Galilee Church 13 Oakland Cemetery 14 First Methodist 15 Princess Park Shreveport’s Historic Music Village Historic Music Village Ledbetter Historic District Downtown Historic District Historic Building Resources
  • 38. 1 Public Safety Complex 2 Proposed Jail site & existing 911 Center 3 Jackson Heights Public Housing 4 Proposed Community Center & Park 5 Proposed Inner City I-49 extension 6 Caddo Street access to new convention center and River Front 7 Sound & Vibration from Mexican Railway (KCS & UP) 8 Noise from I-20 Shreveport’s Historic Music Village Historic Music Village 2 1 3 4 5 6 7 8 Development Issues
  • 39. Vacant Lots & Buildings
  • 40. C.D.E. •Financing •NMTC •Church CDC’s C.D.E. •Financing •NMTC •Church CDC’s Non-Profit Developer •501c3 •Public / Private Projects •Public Projects Non-Profit Developer •501c3 •Public / Private Projects •Public Projects RDA Agent •Land Assembly •Plan Management •Enforcement •Infrastructure Projects RDA Agent •Land Assembly •Plan Management •Enforcement •Infrastructure Projects Partnering Initiatives •Muni •S.A.M.M. •C.C.D.M. •Education & Workforce •Incubators Partnering Initiatives •Muni •S.A.M.M. •C.C.D.M. •Education & Workforce •Incubators Ongoing Initiatives •Fundraising •Annual Conference •National Music Industry Linkages •Regional Talent Resources •Seminars & Rounds •DED Cluster Support Ongoing Initiatives •Fundraising •Annual Conference •National Music Industry Linkages •Regional Talent Resources •Seminars & Rounds •DED Cluster Support Redevelopment Initiatives Music Industry Initiatives F.A.M.E. CERT Work Organization Shreveport’s Historic Music Village Plan implementation Proposed Initial Staffing: •Director •Redevelopment Initiatives Manager •Music industry Initiatives Manager •Administrative Assistant
  • 41. Quality Business Quality Attractions Quality Place Music Business Development Real Estate Development Tourism Development Shreveport’s Historic Music Village