As a dentist, you must have noticed that most of your business comes from the existing customers, who keep coming to your clinic for their regular checkups. These people might be the ones staying in your locality, or some may also be your close friends and relatives.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Effective ways of dental marketing
1. 4 Effective Ways of Dental Marketing
Tier4healthcare.com
As a dentist, you must have noticed that most of your business comes from the existing customers, who
keep coming to your clinic for their regular checkups. These people might be the ones staying in your
locality, or some may also be your close friends and relatives. However, if you feel it’s time to increase
the inflow of patients to your clinic and improve your business, there are plenty of different ways in
which you can do so.
You may have also tried spreading the awareness of your business by using various dental marketing
techniques like, sending out fliers or publishing an ad in your local newspaper. Although these methods
are still quite effective, there are other better ways of dental practice marketing, which you might have
not tried out yet. By using these techniques, you will ensure that maximum number of people will at
least become aware of your dental practice and the services which you offer. What’s more, along with
being very effective, these techniques won’t cost you a small fortune unlike traditional marketing
methods of print media.
1. Offer referral discounts:
One way in which you can increase the number of people who come to visit your clinic is to offer referral
discounts to your existing customers. These offers encourage customers to invite their friends and other
2. acquaintances to your clinic, such that they can avail the benefit of the discount. And by offering these
discounts, you will get more people to come to your clinic and increase your business.
2. Make a website:
Another sure-shot way of making your dental services known to people all over, is to create one or two
of your own dental websites. This site can portray all the services which your clinic offers along with
articles related to dental health which your customers can refer to. You can even give details of your
clinic’s location along with contact details, in case patients want to make an appointment. There can
even be a separate comments section, where patients can ask their queries, if they have any.
3. Post ads on Social Media Websites:
Nowadays, if any business aims to gain popularity among the masses, they have to make use of Social
Media sites like Facebook, Twitter, LinkedIn, Google+ and even Pinterest. Opening up an official social
media account for your practice is a fairly easy task. Once this is done, you can posts ads and
promotional offers on these sites everyday at no cost.
4. Request customer to submit reviews:
Customer reviews are some of the best forms of advertising your business. Even most dental marketing
companies will agree that the most effective way of promoting your dental practice is to ask your
existing loyal customers to submit reviews of their experience in using your dental services. This word-
of-mouth type of marketing will encourage other prospective customers to try out your services as well.
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