Yahoo Gemini: the power of search + the scale of native

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As consumer consumption habits move towards mobile and become increasingly fragmented across devices, search advertisers need to take a more innovative approach to reaching and engaging their audiences. Yahoo’s Senior Director of Product Management, Guy Levit, will share how you can easily combine the performance of search with the engagement of native to drive powerful results.

COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2016
1
SEARCH AND
NATIVE INNOVATION
ACCELERATE YOUR BUSINESS WITH

COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017
Guy Levit
Sr. Director, Product Management
Yahoo
2

COPYRIGHT©YAHOO2017
OUR USERS EVOLVED. WE SHOULD TOO.
3
SEARCH
CONTENT
SOCIAL
MAIL
APPS
COPYRIGHT©YAHOO2017

COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017
4
THE PERFORMANCE AND
RELEVANCE OF
SEARCH
+
THE EXTENSIVE SCALE
AND CREATIVITY OF
NATIVE
COPYRIGHT©YAHOO2017
4
WHAT DRIVES US

COPYRIGHT©YAHOO2017
5
SEARCH
A user searches for one
of your keywords.
DISCOVER
Your ad is displayed but
doesn’t get the click.
RE-TARGET
Gemini can serve your
ad based on the user’s
search history.
EXPLORE
The same user visits
another Yahoo property.

COPYRIGHT©YAHOO2017
6

COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017
Karthik Vish
Director of Marketing, Macy’s
7
Guy Levit
Sr. Director, Product Management
Yahoo

COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2016
8
THANK
YOU

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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

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March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

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Yahoo Gemini: the power of search + the scale of native

1. COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2016 1 SEARCH AND NATIVE INNOVATION ACCELERATE YOUR BUSINESS WITH

2. COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017 Guy Levit Sr. Director, Product Management Yahoo 2

3. COPYRIGHT©YAHOO2017 OUR USERS EVOLVED. WE SHOULD TOO. 3 SEARCH CONTENT SOCIAL MAIL APPS COPYRIGHT©YAHOO2017

4. COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017 4 THE PERFORMANCE AND RELEVANCE OF SEARCH + THE EXTENSIVE SCALE AND CREATIVITY OF NATIVE COPYRIGHT©YAHOO2017 4 WHAT DRIVES US

5. COPYRIGHT©YAHOO2017 5 SEARCH A user searches for one of your keywords. DISCOVER Your ad is displayed but doesn’t get the click. RE-TARGET Gemini can serve your ad based on the user’s search history. EXPLORE The same user visits another Yahoo property.

6. COPYRIGHT©YAHOO2017 6

7. COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2017 Karthik Vish Director of Marketing, Macy’s 7 Guy Levit Sr. Director, Product Management Yahoo

8. COPYRIGHT©YAHOO2017COPYRIGHT©YAHOO2016 8 THANK YOU

Editor's Notes

Take advantage of Yahoo’s data and content, Gemini reaches almost 650MM mobile users monthly. (Source: Yahoo Internal Data) Yahoo Gemini app marketing connects you with interested audience more likely to engage Gemini derives the following app usage insights for each mobile user: Duration of app usage; Most recently used apps; Most frequently used apps ; app download pattern; User interest classified by app categories. Yahoo Gemini translates this data into intent signals, and then maps them with a marketer’s objectives [download my app] to enable intent-driven advertising. Marketers can leverage the power of intent driven advertising to target and reach an audience (across Yahoo’s content and beyond) that is more likely to engage with ads and love their app
Gemini now helps you advertise across Yahoo and delivers the performance and relevance you’re used to with traditional search advertising with the scale and creativity of native advertising. Yahoo Gemini is the only place you can buy, manage, and optimize your search and native campaigns in one place.