Turning Customers Into Fans: Church’s New Social Media Playbook
•Download as PPTX, PDF•
1 like•566 views
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Report
Share
Report
Share
Recommended
EcoLuxeLounge Oscars2015
In February the World focuses on Hollywood's biggest night, 87th Annual OSCARS, to watch the Hottest Celebrities & Influencers come together in celebration
of TV's most important broadcast of the Year. Join us for Daytime & Nightime After-Party brand Activations at our exclusive EcoLuxe Lounge, a by-invite-only VIP Hospitality Lounge honoring this year's Nominees and Presenters @producerdeb
7 Secrets of the Greatest Speakers In History by Richard Greene - a visual s...
This document summarizes key points from a talk by Richard Greene on effective communication. It discusses that while words account for only 7% of communication impact, voice tone has 38% impact and body language has 55% impact. It emphasizes communicating through the four languages of visual, auditory, auditory-digital, and kinesthetics. The most important aspect is communicating with authentic passion about a compelling message or story. An effective communication falls on a continuum from performance to presentation to conversation. The overall message is the importance of understanding different communication channels and conveying a genuinely passionate message.
Boot Camp (Adam's version)
This document outlines Adam Walker Cleaveland's presentation on social media philosophy. It begins with welcoming the audience and outlining the agenda which includes discussing social media philosophy, Facebook, Google/Yelp, Foursquare/check-ins, Twitter, blogging, audio/video broadcasting, and other topics. The document then discusses developing a social media philosophy by deciding on a personality, picking limited social media outlets, determining goals, and establishing a workflow. Common objections to social media are also addressed.
Josh Martin - How Smarter Listening Builds Better Customer Relationships
1. The document discusses how Arby's uses social media listening to better understand customer needs and engage customers.
2. Key aspects of Arby's social media approach include fueling consumer engagement, monitoring conversations to respond and react, and developing engagement programs around their messaging.
3. By listening on social media, Arby's identified that customers wanted more sauce options. This led them to develop full-size sauce bottles for restaurants.
Essay Writing For Media
The document discusses several benefits of drinking coffee, including reduced risks of Alzheimer's disease, gallstone disease, Parkinson's disease, type 2 diabetes, and some cancers. It notes that studies have found moderate coffee drinkers (2 cups per day) are less likely to develop these conditions compared to light or non-coffee drinkers. The antioxidants in coffee, such as polyphenols, are thought to provide these health benefits by neutralizing free radicals and preventing cell damage. Drinking 1-2 cups of coffee per day may provide optimal health benefits.
Builing brands in the artisan economy
This document provides information about the growing local food movement and interest in food provenance. It includes statistics on food blogs and local food websites, examples of restaurants highlighting local producers in their menus, articles about butchers and minimizing meat consumption, and data showing millennials' willingness to purchase organic even during an economic downturn. It also discusses trends toward accountability and traceability in the food system.
Creative Cross-Channel Campaigns Workshop
Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Devin Albertson Introduction to Web Publishing Paper #1
This document analyzes and compares the meal kit companies Chef'd and HelloFresh. It finds that HelloFresh has significantly more traffic and backlinks than Chef'd, likely because HelloFresh launched earlier and has established more brand recognition. However, Chef'd traffic has been increasing dramatically in recent months while HelloFresh traffic has been declining slightly. The document examines the companies' websites and products in detail, analyzing metrics like bounce rates, page views, and visit durations to understand user engagement. It ultimately concludes that while HelloFresh currently dominates in traffic, Chef'd has strong growth potential through its partnerships and subscription-free model.
Recommended
EcoLuxeLounge Oscars2015
In February the World focuses on Hollywood's biggest night, 87th Annual OSCARS, to watch the Hottest Celebrities & Influencers come together in celebration
of TV's most important broadcast of the Year. Join us for Daytime & Nightime After-Party brand Activations at our exclusive EcoLuxe Lounge, a by-invite-only VIP Hospitality Lounge honoring this year's Nominees and Presenters @producerdeb
7 Secrets of the Greatest Speakers In History by Richard Greene - a visual s...
This document summarizes key points from a talk by Richard Greene on effective communication. It discusses that while words account for only 7% of communication impact, voice tone has 38% impact and body language has 55% impact. It emphasizes communicating through the four languages of visual, auditory, auditory-digital, and kinesthetics. The most important aspect is communicating with authentic passion about a compelling message or story. An effective communication falls on a continuum from performance to presentation to conversation. The overall message is the importance of understanding different communication channels and conveying a genuinely passionate message.
Boot Camp (Adam's version)
This document outlines Adam Walker Cleaveland's presentation on social media philosophy. It begins with welcoming the audience and outlining the agenda which includes discussing social media philosophy, Facebook, Google/Yelp, Foursquare/check-ins, Twitter, blogging, audio/video broadcasting, and other topics. The document then discusses developing a social media philosophy by deciding on a personality, picking limited social media outlets, determining goals, and establishing a workflow. Common objections to social media are also addressed.
Josh Martin - How Smarter Listening Builds Better Customer Relationships
1. The document discusses how Arby's uses social media listening to better understand customer needs and engage customers.
2. Key aspects of Arby's social media approach include fueling consumer engagement, monitoring conversations to respond and react, and developing engagement programs around their messaging.
3. By listening on social media, Arby's identified that customers wanted more sauce options. This led them to develop full-size sauce bottles for restaurants.
Essay Writing For Media
The document discusses several benefits of drinking coffee, including reduced risks of Alzheimer's disease, gallstone disease, Parkinson's disease, type 2 diabetes, and some cancers. It notes that studies have found moderate coffee drinkers (2 cups per day) are less likely to develop these conditions compared to light or non-coffee drinkers. The antioxidants in coffee, such as polyphenols, are thought to provide these health benefits by neutralizing free radicals and preventing cell damage. Drinking 1-2 cups of coffee per day may provide optimal health benefits.
Builing brands in the artisan economy
This document provides information about the growing local food movement and interest in food provenance. It includes statistics on food blogs and local food websites, examples of restaurants highlighting local producers in their menus, articles about butchers and minimizing meat consumption, and data showing millennials' willingness to purchase organic even during an economic downturn. It also discusses trends toward accountability and traceability in the food system.
Creative Cross-Channel Campaigns Workshop
Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Devin Albertson Introduction to Web Publishing Paper #1
This document analyzes and compares the meal kit companies Chef'd and HelloFresh. It finds that HelloFresh has significantly more traffic and backlinks than Chef'd, likely because HelloFresh launched earlier and has established more brand recognition. However, Chef'd traffic has been increasing dramatically in recent months while HelloFresh traffic has been declining slightly. The document examines the companies' websites and products in detail, analyzing metrics like bounce rates, page views, and visit durations to understand user engagement. It ultimately concludes that while HelloFresh currently dominates in traffic, Chef'd has strong growth potential through its partnerships and subscription-free model.
How to speak so that people want to listen
'How to speak so that people want to listen' is a Ted Talk by Julian Treasure
Presentation by Maulshri Pathak, during internship by Prof.Sameer Mathur, IIM Lucknow
Business Butterflies: The Power Of Social Media
How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.
Mobilize Donors in Digital
My presentation at the 2014 Blue North Summit on using Digital Storytelling to mobilize and activate donors.
WeCommerce: social shopping
The document discusses how social media is replacing traditional communication tools and how an individual's social identity will act as an online passport. It describes how social media allows for one-to-one, one-to-many, and many-to-many connections and sharing of thoughts, photos, videos and more. Brands, browsers and content providers are said to be facilitating social spread trends.
Nyu wagner fortune branding presentation v1
Pinnacle Creative is a boutique brand consultancy based in NYC. They work with visionary clients and passionate designers around the world to create meaningful brand experiences. The document discusses branding work Pinnacle Creative is doing for The Fortune Society, a non-profit organization that provides services to formerly incarcerated individuals and advocates for alternatives to incarceration. It identifies strengths and weaknesses in Fortune Society's current brand and proposes clarifying their visual identity, telling their story more effectively, and identifying key audiences and messaging.
Leadership Experience Essay.pdf
Leadership Essay Writing: Useful Guide | Pro Essay Help. FREE 10+ Leadership Essay Samples in MS Word | PDF. 005 Essay Example Leadership Experience On L Qualities For ~ Thatsnotus. Most significant leadership experience essay. Sample Essay For Leadership Program | The Document Template. 007 Essay On Leadership Experience Top Mba Essays Example Examples Of .... Sample essay on understanding leadership styles. ⇉My Experience as a Leader Essay Example | GraduateWay. 018 Leadership Experience Essay Satessay5b15d ~ Thatsnotus. Leadership Essay Example | Leadership | Leadership & Mentoring. Examples of Leadership Experience Essay Example | Topics and Well .... Describe Your Leadership Experience Essay. Leadership Experience Essay (300 Words) - PHDessay.com. ⛔ Leadership essay writing. Writing an Effective Leadership Essay: Tips .... Sample essay on leadership studies. Example Of Leadership Experience Essay | Sitedoct.org.
Childrens hospital association jenn lim delivering happiness
This document outlines strategies for delivering happiness presented by Jenn Lim, CEO of Children's Hospital Association. It discusses how focusing on culture and higher purpose can lead to long term sustainable success for companies. Specifically, it recommends committing to building a positive culture centered around core values, having a clear vision and purpose beyond profits, prioritizing meaningful relationships, carefully selecting team members aligned with the culture, and creating happier communities and companies. Case studies of how Zappos implemented these strategies to become a highly successful brand focused on happiness are provided.
The buzz about the social media buzz - Deck
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
How To Write A Literary Analysis - Peachy Essay
The document discusses the major textile industry player The Arvind Mills in India. It details the company's origins in 1897 and expansion over the decades. It established multiple mills and championed the Swadeshi movement promoting Indian-made goods. The company continues to be a leader in the textile industry, producing a variety of products using different fabrics and materials.
Diversity In The Workplace Implications For Human R
The document discusses qualitative interviews that will be conducted with 15 healthcare experts to understand perspectives on reducing low-value care. Researchers will conduct semi-structured interviews using best practices in qualitative research to learn new approaches from interviewees and capture discussions. Recording interviews will help ensure reliable data collection. The interviews aim to inform guidelines on cost-sharing, policy, and value-based payments.
Audience research
Anisa Ilyas designed a questionnaire to determine what their target audience, 16-18 year olds, look for in documentaries. The questionnaire found that more females than males watch documentaries regularly. It also found that both genders most frequently watch Channel 4 between 7-11pm. Respondents said they want documentaries to tell a story, teach them something new, or share a meaningful message. All respondents said they would be interested in a documentary about social media and that they could not live without social media. This information will help create a documentary about social media targeted at 16-18 year olds.
The Power of Listening: The Most Successful Content Begins With No Talking at...
BYU's YDigital marketer Adam Durfee tells attendees at Avalaunch Media's Google Day at Sundance how to:
Identify what people talk about in reference to your brand;
Identify what people talk about in reference to your industry;
Find the areas that you aren’t producing content in;
Find out who your online audience is;
Brainstorm content ideas focused at that audience inside of the content niche; and
Remember solid keyword and SEO strategy in the process.
How To Write Why Columbia Essay - Akhurst Writing
This document provides instructions for creating an account and submitting assignment requests to the writing service HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied, with a refund option for plagiarized work. The document promotes HelpWriting.net's writing assistance and satisfaction guarantee.
Persuasive Essay English ShowMe. Online assignment writing service.
The document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...
Strike the Right Chord with Prospects: Lessons from Country Music
BARBARA COWARD AND KATHY HAGENS
Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum!
If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together!
KEY TAKEAWAYS:
Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges.
Differentiate your program through personalized and targeted email campaigns.
Use analytics to measure the ROI of your marketing dollars.
Filipino Culture Essay. Philippine popular culture essay.pdf - Marvin G. Aust...
The novel introduces McTeague as a large, clumsy yet simple-minded man who runs his own dental practice. He enjoys sitting by the window reading the paper and drinking beer, playing his concertina. Described as immensely strong but stupid and obedient, McTeague seems content with his routine life and stable income from his work. The only enjoyment he seems to get is watching the street scenes outside his window. This opening character sketch establishes McTeague as a solitary yet simple man satisfied with his repetitive daily routine.
Basketball Essay Ideas. Online assignment writing service.
The document provides instructions for requesting assignment writing help from HelpWriting.net in 5 steps: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with a full refund option for plagiarized work.
Research Project for Uncle Yammy's
Figured out Management Issues
Discovered Objectives
Did back round research
Analyzed Data
Came up with Recommendations
Persuasive Essay On Prayer In Public Schools
The document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines 5 steps: 1) Create an account, 2) Complete an order form with instructions and deadline, 3) Review bids from writers and select one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction and receive a refund for plagiarized work.
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...X-UP / Public Interest
Observations, insights and recommendations for CLEAR.
From Michael Franzini / X-UP / Public InterestVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey Results
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
More Related Content
Similar to Turning Customers Into Fans: Church’s New Social Media Playbook
How to speak so that people want to listen
'How to speak so that people want to listen' is a Ted Talk by Julian Treasure
Presentation by Maulshri Pathak, during internship by Prof.Sameer Mathur, IIM Lucknow
Business Butterflies: The Power Of Social Media
How to use social media to leverage your personal brand, build relationships, solve issues, generate desire, stay connected and learn what people are saying about your business. A solid overview of this medium and why every business needs to think about using it.
Mobilize Donors in Digital
My presentation at the 2014 Blue North Summit on using Digital Storytelling to mobilize and activate donors.
WeCommerce: social shopping
The document discusses how social media is replacing traditional communication tools and how an individual's social identity will act as an online passport. It describes how social media allows for one-to-one, one-to-many, and many-to-many connections and sharing of thoughts, photos, videos and more. Brands, browsers and content providers are said to be facilitating social spread trends.
Nyu wagner fortune branding presentation v1
Pinnacle Creative is a boutique brand consultancy based in NYC. They work with visionary clients and passionate designers around the world to create meaningful brand experiences. The document discusses branding work Pinnacle Creative is doing for The Fortune Society, a non-profit organization that provides services to formerly incarcerated individuals and advocates for alternatives to incarceration. It identifies strengths and weaknesses in Fortune Society's current brand and proposes clarifying their visual identity, telling their story more effectively, and identifying key audiences and messaging.
Leadership Experience Essay.pdf
Leadership Essay Writing: Useful Guide | Pro Essay Help. FREE 10+ Leadership Essay Samples in MS Word | PDF. 005 Essay Example Leadership Experience On L Qualities For ~ Thatsnotus. Most significant leadership experience essay. Sample Essay For Leadership Program | The Document Template. 007 Essay On Leadership Experience Top Mba Essays Example Examples Of .... Sample essay on understanding leadership styles. ⇉My Experience as a Leader Essay Example | GraduateWay. 018 Leadership Experience Essay Satessay5b15d ~ Thatsnotus. Leadership Essay Example | Leadership | Leadership & Mentoring. Examples of Leadership Experience Essay Example | Topics and Well .... Describe Your Leadership Experience Essay. Leadership Experience Essay (300 Words) - PHDessay.com. ⛔ Leadership essay writing. Writing an Effective Leadership Essay: Tips .... Sample essay on leadership studies. Example Of Leadership Experience Essay | Sitedoct.org.
Childrens hospital association jenn lim delivering happiness
This document outlines strategies for delivering happiness presented by Jenn Lim, CEO of Children's Hospital Association. It discusses how focusing on culture and higher purpose can lead to long term sustainable success for companies. Specifically, it recommends committing to building a positive culture centered around core values, having a clear vision and purpose beyond profits, prioritizing meaningful relationships, carefully selecting team members aligned with the culture, and creating happier communities and companies. Case studies of how Zappos implemented these strategies to become a highly successful brand focused on happiness are provided.
The buzz about the social media buzz - Deck
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
How To Write A Literary Analysis - Peachy Essay
The document discusses the major textile industry player The Arvind Mills in India. It details the company's origins in 1897 and expansion over the decades. It established multiple mills and championed the Swadeshi movement promoting Indian-made goods. The company continues to be a leader in the textile industry, producing a variety of products using different fabrics and materials.
Diversity In The Workplace Implications For Human R
The document discusses qualitative interviews that will be conducted with 15 healthcare experts to understand perspectives on reducing low-value care. Researchers will conduct semi-structured interviews using best practices in qualitative research to learn new approaches from interviewees and capture discussions. Recording interviews will help ensure reliable data collection. The interviews aim to inform guidelines on cost-sharing, policy, and value-based payments.
Audience research
Anisa Ilyas designed a questionnaire to determine what their target audience, 16-18 year olds, look for in documentaries. The questionnaire found that more females than males watch documentaries regularly. It also found that both genders most frequently watch Channel 4 between 7-11pm. Respondents said they want documentaries to tell a story, teach them something new, or share a meaningful message. All respondents said they would be interested in a documentary about social media and that they could not live without social media. This information will help create a documentary about social media targeted at 16-18 year olds.
The Power of Listening: The Most Successful Content Begins With No Talking at...
BYU's YDigital marketer Adam Durfee tells attendees at Avalaunch Media's Google Day at Sundance how to:
Identify what people talk about in reference to your brand;
Identify what people talk about in reference to your industry;
Find the areas that you aren’t producing content in;
Find out who your online audience is;
Brainstorm content ideas focused at that audience inside of the content niche; and
Remember solid keyword and SEO strategy in the process.
How To Write Why Columbia Essay - Akhurst Writing
This document provides instructions for creating an account and submitting assignment requests to the writing service HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete an order form with instructions, sources, and deadline. 3) Review bids from writers and choose one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied, with a refund option for plagiarized work. The document promotes HelpWriting.net's writing assistance and satisfaction guarantee.
Persuasive Essay English ShowMe. Online assignment writing service.
The document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if pleased. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...
Strike the Right Chord with Prospects: Lessons from Country Music
BARBARA COWARD AND KATHY HAGENS
Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum!
If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together!
KEY TAKEAWAYS:
Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges.
Differentiate your program through personalized and targeted email campaigns.
Use analytics to measure the ROI of your marketing dollars.
Filipino Culture Essay. Philippine popular culture essay.pdf - Marvin G. Aust...
The novel introduces McTeague as a large, clumsy yet simple-minded man who runs his own dental practice. He enjoys sitting by the window reading the paper and drinking beer, playing his concertina. Described as immensely strong but stupid and obedient, McTeague seems content with his routine life and stable income from his work. The only enjoyment he seems to get is watching the street scenes outside his window. This opening character sketch establishes McTeague as a solitary yet simple man satisfied with his repetitive daily routine.
Basketball Essay Ideas. Online assignment writing service.
The document provides instructions for requesting assignment writing help from HelpWriting.net in 5 steps: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, with a full refund option for plagiarized work.
Research Project for Uncle Yammy's
Figured out Management Issues
Discovered Objectives
Did back round research
Analyzed Data
Came up with Recommendations
Persuasive Essay On Prayer In Public Schools
The document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines 5 steps: 1) Create an account, 2) Complete an order form with instructions and deadline, 3) Review bids from writers and select one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction and receive a refund for plagiarized work.
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...X-UP / Public Interest
Observations, insights and recommendations for CLEAR.
From Michael Franzini / X-UP / Public InterestSimilar to Turning Customers Into Fans: Church’s New Social Media Playbook (20)
Childrens hospital association jenn lim delivering happiness
Childrens hospital association jenn lim delivering happiness
Diversity In The Workplace Implications For Human R
Diversity In The Workplace Implications For Human R
The Power of Listening: The Most Successful Content Begins With No Talking at...
The Power of Listening: The Most Successful Content Begins With No Talking at...
Persuasive Essay English ShowMe. Online assignment writing service.
Persuasive Essay English ShowMe. Online assignment writing service.
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...
Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...
Filipino Culture Essay. Philippine popular culture essay.pdf - Marvin G. Aust...
Filipino Culture Essay. Philippine popular culture essay.pdf - Marvin G. Aust...
Basketball Essay Ideas. Online assignment writing service.
Basketball Essay Ideas. Online assignment writing service.
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...
X-UP Branding/Marketing Presentation to CLEAR (Clearme.Com) [Expedited securi...
More from MediaPost
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey Results
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Can the Past Predict the Future of CTV?
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie World
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & Data
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey Results
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Reaching Buyers Without Cookies
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
Cookie Apocalypse!!!
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
Leveraging Performance Video on Amazon
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
MediaPost Publishing Insider Summit Survey
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common?
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Restaurant Customer Engagement: The Path to Personalization
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with Roku
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Focus Brands’ Licensing Calculus
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset Efficiency
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
MediaPost Outfront 2021
This document appears to be an agenda or announcement for a MediaPost event called "#MPOutfront" with sponsor listings. It lists Joe Mandese as the Editor-in-Chief of MediaPost and the presenting sponsor and other sponsors of the #MPOutfront event.
More from MediaPost (20)
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
Recently uploaded
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Turning Customers Into Fans: Church’s New Social Media Playbook
- 1. 1 Why Did The Chicken Cross the Road? Church’s Chicken Social Media Evolution
- 2. BRINGIN’ THAT DOWN HOME FLAVOR
- 3. 3
- 5. 5 We Needed A Point of View
- 6. 6 MORE RELEVANT INTERACTIONS WITH MORE FANS, MORE OFTEN.
- 7. 7 MORE RELEVANT INTERACTIONS CREATIVE THAT COMPETITIVELY CONNECTS THE BRAND TO THE NEEDS AND WANTS OF OUR FANS STRATEGIES TO BUILD LEARNINGS & NURTURE RELATIONSHIPS WITH OUR FANS
- 14. 14 FREEDOM within the FRAMEWORK
- 15. Choosing what NOT to do… BE GENERIC EVERYDAY HOLIDAYS SLOW REACTION USING EVERY CHANNEL FOR EVERY MESSAGE ANALYSIS PARALYSIS 15
- 16. What does it look like now? RESPONSIVE TO THE ENVIRONMENT HOW THE AUDIENCE FEELS CULTURE THE INDUSTRY
- 17. If you felt the Earth move, don’t be 🚨, it’s just our new platters arriving. #PeaceofMind #GarlicButterBliss Video Aspect Ratio 4:5 File Size 4GB maximum File Type MP4 Video Duration 240 minutes maximum Cal eb 17 You can’t spell biscuit without sit. As in, order yours online and never leave the couch. churchs.com $3 doesn’t sound like a lot, because it isn’t. Be a Buttermilk Billionaire. 🤑 Video Aspect Ratio 1:1 File Size 4GB maximum File Type MP4 Video Duration 240 minutes maximum
- 18. 18 churchschicken 1m Why cookout when you can takeout? 💯 Order the Smokehouse Family Meal To-Go. Video Aspect Ratio 1:1 File Size 4GB maximum File Type MP4 Video Duration 240 minutes maximum Learn More
- 19. 19
- 20. 20
- 21. 21 Building Deeper Connections with Fans
- 22. Finders Keepers 22 This Wednesday is the official opening of Camp Smokehouse: A virtual campsite where you can win real prizes simply by solving riddles. Are you game? 🤑🤑 #FindersKeepers churchschicken 1m Ready to win big? Tune in tomorrow as we give away Camp Smokehouse: a virtual campsite filled with prizes as bold as the chicken it's named after. 🔥 #FindersKeepers
- 24. 24
- 25. 25
- 26. 26
- 27. 27
- 28. 29
- 30. 32