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Dennis yu, blitz metrics

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  • 1. Dennis Yu BlitzMetrics @DennisYu fb.com/dennisyu Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital Heather Dopson Infusionsoft @HeatherDopson fb.com/theheatherdopson Alon Waisman GoDaddy @MowAlon fb.com/alon.waisman Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Emeric Ernoult AgoraPulse @eernoult fb.com/emeric.ernoult 1 #ISMConf
  • 2. Jon Loomer Founder of Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital #ISMConf 2
  • 3. Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital 3 #ISMConf
  • 4. Spent $297.96 to get $10,510.50 return Fans $207 spent 129 sales ($9,481.50 revenue) 45.9X ROI and $1.60 Cost Per Conversion Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital Non-Fans $52.23 spent 0 sales FBX $39.19 spent 14 sales 4 #ISMConf
  • 5. 7 ads run with the end goal of a sale Surface Level Stats: Ad 1: 110 clicks, 1.243% CTR Ad 2: 100 clicks, 0.132% CTR Ad 3: 43 clicks, 0.104% CTR Ad 4: 4 clicks, 0.162% CTR Ad 5: 773 clicks, 1.073% CTR Ad 6: 14 clicks, 0.639% CTR Ad 7: 4 clicks, 0.163% CTR Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital 5 #ISMConf
  • 6. CPM and Cost Per Click: Ad 1: $3.59 CPM, $.29 CPC Ad 2: $.09 CPM, $.07 CPC Ad 3: $.14 CPM, $.14 CPC Ad 4: $.26 CPM, $.16 CPC Ad 5: $.26 CPM, $.02 CPC Ad 6: $.56 CPM, $.09 CPC Ad 7: $.30 CPM, $.18 CPC Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital 6 #ISMConf
  • 7. $4,212.30 ad spend covering mobile, desktop News Feed and sidebar Desktop News Feed: $2,473.92 Mobile: $1,194.38 Sidebar: $544.00 CPM Desktop News Feed: $1.64 Mobile: $3.95 Sidebar: $.08 Cost Per Checkout Desktop News Feed: $9.37 Mobile: $24.39 Sidebar: $5.78 Cost Per Webinar Registration Desktop News Feed: $.76 Mobile: $1.41 Sidebar: $.53 Cost Per Page Likes Desktop News Feed: $.34 Mobile: $.53 Sidebar: $.38 Jon Loomer Jon Loomer Digital @JonLoomer fb.com/jonloomerdigital 7 #ISMConf
  • 8. Heather Dopson Manager of Social Strategy at Infusionsoft @HeatherDopson fb.com/theheatherdopson #ISMConf 8
  • 9. Heather Dopson Infusionsoft @HeatherDopson fb.com/theheatherdopson 9 #ISMConf
  • 10. Heather Dopson Infusionsoft @HeatherDopson fb.com/theheatherdopson 10 #ISMConf
  • 11. Fan count 9/1/13: 11/20/13: Percent growth: 26,750 42,097 57% Heather Dopson Infusionsoft @HeatherDopson fb.com/theheatherdopson Year over year growth 1/1/13: 8,576 12/04/13: 42,886 Percent growth: 390% 11 #ISMConf
  • 12. Alon Waisman Social Media Operations Manager at GoDaddy @MowAlon fb.com/alon.waisman #ISMConf 12
  • 13. Alon Waisman GoDaddy @MowAlon fb.com/alon.waisman 13 #ISMConf
  • 14. Alan K’necht Founding Partner at Digital Always Media Inc. @aknecht fb.com/alanknecht #ISMConf 14
  • 15. Alan K’necht Partner: Analytics & Social Digital Always Media Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 15 #ISMConf
  • 16. Non-Profit Build a Memorial & Restore a Jewish Cemetery in Nowy Dwor, Poland Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Limited target audience Primary: Former Jewish residents & their descendants Est. 150 family groups world-wide Secondary: People interested in subject matter 16 #ISMConf
  • 17. Initial Objective: Raise $40,000 Success Metrics Project awareness Raise Money for Memorial & Restoration Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Secondary Objective: Raise funds for endowment & maintenance Expand project awareness 17 #ISMConf
  • 18. Appeal on a emotional level Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Reach out to those who are nearest the bullseye Get them to have others follow Project started April 2010 18 #ISMConf
  • 19. The Nowy Dwor Maz. Jewish Memorial Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 19 #ISMConf
  • 20. Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 20 #ISMConf
  • 21. Created SEO Optimized Website Attract people searching for information Collection point for donations Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Create Facebook Page Use Facebook to engage audience & potential donors Drive visitors to website for donations 21 #ISMConf
  • 22. Use old school social media to initiate awareness & generate initial contact: Genealogical Database (Jewishgen.org) Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 80 people registered as researching this town Contacted via database – told of FB page Search Facebook for matching names Invite to Like page & share 22 #ISMConf
  • 23. Reached 100 FB Fans within 2 months Currently at 247 Goal 150 (1 per family) in 3 months Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Exceed goal by 65% 23 #ISMConf
  • 24. At 6 months 50% of funds raised Total funding reached at 14 months Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Awareness keeps growing Fans growing organically Facebook page continues to obtain fans Continual source of additional donations 24 #ISMConf
  • 25. By posting regularly on Facebook Project Status Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Fund Raising status Contribution opportunities 65% of all donations had a Facebook touch point 25 #ISMConf
  • 26. Featured on Polish TV News Received many Facebook fans from Polish (non-Jewish) community Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Received donations from this community as well Reason: wanting to preserve their past 26 #ISMConf
  • 27. Growing fan base in Poland (20%) Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 27 #ISMConf
  • 28. Sharing Success & Continue to promote project and raise additional funds Promote Success, On-going efforts & needs every 12 months Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht With each post additional funds are donated 28 #ISMConf
  • 29. Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 29 #ISMConf
  • 30. Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 30 #ISMConf
  • 31. Announced new donation opportunity Donor Plaque/ Plaque of Memory Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht 10 likes of post 1 share Equals reach of 146 $1,500 directly attributed to FB Post 31 #ISMConf
  • 32. Small non-profit Total 3 part-time volunteers Alan K’necht Digital Always Media Inc. @aknecht fb.com/alanknecht Averaging 2-3 hrs/week Using combination of FB & Web Raised over $30,000 from a global potential audience of 150 family groups #ISMConf 32
  • 33. Emeric Ernoult Founder of AgoraPulse @eernoult fb.com/emeric.ernoult #ISMConf 33
  • 34. Emeric Ernoult AgoraPulse @eernoult fb.com/emeric.ernoult 34 #ISMConf
  • 35. Thank You! Dennis Yu @DennisYu fb.com/dennisyu Jon Loomer Heather Dopson Alon Waisman Alan K’necht Emeric Ernoult @JonLoomer @HeatherDopson @MowAlon @aknecht @eernoult fb.com/jonloomerdigital fb.com/theheatherdopson fb.com/alon.waisman fb.com/alanknecht fb.com/emeric.ernoult 35 #ISMConf