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Building a Profitable Social Games Distribution Strategy on Facebook
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Building a Profitable Social Games Distribution Strategy on Facebook

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Transcript

  • 1. AF EXPO
    Building a Successful Social Games
    Distribution Strategy on Facebook
    Hussein Fazal
    CEO – AdParlor Inc.
    www.adparlor.com
  • 2. Facebook Virality
  • 3. Is crazy growth still possible?
  • 4. Yes – but it is a LOT harder
    FREE vs. PAID
  • 5. Free Application Growth Strategies
    Take advantage of remaining virality
    Internal cross-promotion – i.e. zynga, crowdstar, sony…
  • 6. Free Application Growth Strategies
    3. Cross-promo bars – applifier, appstrip, vip games, igapi
    4. Direct cross promotional deals
  • 7. Paid Application Growth Strategies
    Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
  • 8. Paid Application Growth Strategies
  • 9. Facebook Ads
    • Go direct to Facebook to test and learn
    • 10. When you are ready to ramp up, use an Ads API Vendor
    • 11. CPI Pricing Model
    • 12. Conversion Tracking
    • 13. Dynamic Ad/Bid Optimization
  • Off Facebook Promotion
    • Haven’t seen much success in Display and Search advertising
    • 14. Try something new – i.eUbisoft ran a trailer on CBS for CSI
  • Where are we now? Let’s Chat.
    OWAIS FAROOQUI
    GM for North America - King.com
    FRITS HABERMANN
    CTO and VP of Game Operations – PopCap Games
    JOHN GETZE 
    VP of Marketing, KIXEYE
    IAN SWANSON
    Co-founder and CEO – Sometrics
    KEN WALTON
    Co-founder and COO - KlickNation
    HUSSEIN FAZAL 
    CEO, AdParlor(moderator)