AF EXPO<br />Building a Successful Social Games <br />Distribution Strategy on Facebook<br />Hussein Fazal<br />CEO – AdPa...
Facebook Virality<br />
Is crazy growth still possible?<br />
Yes – but it is a LOT harder<br />FREE vs. PAID <br />
Free Application Growth Strategies<br />Take advantage of remaining virality<br />Internal cross-promotion – i.e. zynga, c...
Free Application Growth Strategies<br />3. Cross-promo bars – applifier, appstrip, vip games, igapi<br />4. Direct cross p...
Paid Application Growth Strategies<br />Buy Advertising:    1. Banner  |   2. Incentivized  |  3. Facebook Ads<br />
Paid Application Growth Strategies<br />
Facebook Ads<br /><ul><li>Go direct to Facebook to test and learn
When you are ready to ramp up, use an Ads API Vendor
CPI Pricing Model
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Building a Profitable Social Games Distribution Strategy on Facebook

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Building a Profitable Social Games Distribution Strategy on Facebook

  1. 1. AF EXPO<br />Building a Successful Social Games <br />Distribution Strategy on Facebook<br />Hussein Fazal<br />CEO – AdParlor Inc.<br />www.adparlor.com<br />
  2. 2. Facebook Virality<br />
  3. 3. Is crazy growth still possible?<br />
  4. 4. Yes – but it is a LOT harder<br />FREE vs. PAID <br />
  5. 5. Free Application Growth Strategies<br />Take advantage of remaining virality<br />Internal cross-promotion – i.e. zynga, crowdstar, sony…<br />
  6. 6. Free Application Growth Strategies<br />3. Cross-promo bars – applifier, appstrip, vip games, igapi<br />4. Direct cross promotional deals<br />
  7. 7. Paid Application Growth Strategies<br />Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads<br />
  8. 8. Paid Application Growth Strategies<br />
  9. 9. Facebook Ads<br /><ul><li>Go direct to Facebook to test and learn
  10. 10. When you are ready to ramp up, use an Ads API Vendor
  11. 11. CPI Pricing Model
  12. 12. Conversion Tracking
  13. 13. Dynamic Ad/Bid Optimization</li></li></ul><li>Off Facebook Promotion<br /><ul><li>Haven’t seen much success in Display and Search advertising
  14. 14. Try something new – i.eUbisoft ran a trailer on CBS for CSI</li></li></ul><li>Where are we now? Let’s Chat.<br />OWAIS FAROOQUI<br />GM for North America - King.com<br />FRITS HABERMANN<br />CTO and VP of Game Operations – PopCap Games<br />JOHN GETZE <br />VP of Marketing, KIXEYE<br />IAN SWANSON<br />Co-founder and CEO – Sometrics<br />KEN WALTON<br />Co-founder and COO - KlickNation<br />HUSSEIN FAZAL <br />CEO, AdParlor(moderator)<br />
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