Applications of the Social Semantic Web

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Applications of the Social Semantic Web:
1. DOMAINS
2. LINKED OPEN DATA
3. ENTEPRISE 2.0
4. THE WEB

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Applications of the Social Semantic Web

  1. 1. Social Semantic Weband its applicationsapplications and practice    Maciej  Dabrowski  macdab@gmail.com  
  2. 2. What?1.  APPLICATION DOMAINS 2.  LINKED OPEN DATA 3.  ENTEPRISE 2.0 4.  THE WEB
  3. 3. CHARATERISTICSLARGEVOLUME OF HETEROGENEOUS DATA 3 “V”S OF BIG DATA: §  VOLUME §  VARIETY §  VELOCITY
  4. 4. REMEMBERTHE LINKED DATA WEB IS NOTJUST ABOUT CONNECTINGDATASETS, BUT ABOUT LINKINGINFORMATION ATTHE LEVEL OFA SINGLE STATEMENT OR FACT
  5. 5. WHERE linked data and ssw are appliedTHE WEB E-GOVERNMENT ENTERPRISE 2.0 SOCIAL PLATFORMS NEWS/MEDIA PORTALS AGGREGATORS OTHER
  6. 6. THE WEB
  7. 7. Google recipesh6p://support.google.com/webmasters/bin/answer.py?hl=en&answer=173379  
  8. 8. GOOD RELATIONS
  9. 9. enterprise
  10. 10. Enterprise 2.0“ENTERPRISE 2.0 ISTHE USE OFEMERGENT SOCIAL SOFTWAREPLATFORMS WITHIN COMPANIES, ORBETWEEN COMPANIES ANDTHEIRPARTNERS OR CUSTOMERS” - MCAFEE, MIT SLOAN, 2006
  11. 11. Enterprise 2.0 and the WebMANY ENTERPRISES HAVE AN ONLINEPRESENCE ONVARIOUS WEB 2.0 SERVICESTOREACHTHEIR CUSTOMERS: TWITTER SLIDESHARE FACEBOOK FLICKR LINKEDIN ETC.
  12. 12. Social aspects of Enterprise 2.0ENTERPRISE 2.0 INTRODUCES NEWPARADIGMS IN ORGANISATIONS WITHREGARDSTO KNOWLEDGE SHARINGAND COMMUNICATION PATTERNS ADOPTION: http://strange.corante.com/2006/03/05/an-adoption-strategy-for-social-software-in-enterprise
  13. 13. Open-source applicationsOPEN-SOURCE WEB 2.0 APPS CAN BEEFFICIENTLY USED IN ORGANISATIONSTOBUILD ENTERPRISE 2.0 ECOSYSTEMS: BLOGGING:WORDPRESS, ETC. WIKIS: CONFLUENCE, MEDIAWIKI… INTEGRATED CMSS: DRUPAL, ETC.
  14. 14. A Use Case: Enterprise Social Web
  15. 15. Information fragmentation issuesHETEROGENEITY OF PEOPLE, SERVICES, NEEDSAND PRACTICES LEADSTOVARIOUS SERVICES ANDTOOLS BEING DEPLOYED BY USINGVARIOUS SERVICES (BLOGS,WIKIS, ETC.),INFORMATION ABOUT A PARTICULAR OBJECT (E.G.A PROJECT) IS FRAGMENTED OVER A COMPANY’SNETWORK APPLICATIONS ACT AS INDEPENDENT DATA SILOS,WITH DIFFERENT APIS, DIFFERENT DATA FORMATS -DATA INTEGRATION CAN BE A COSTLYTASK
  16. 16. Cisco use caseHETEREGENEOUS DATA: §  CALENDAR §  EMAIL §  INSTANT MESSAGES §  DOCUMENTS §  SENSORS CONCEPT: MY PHONE RINGS, DISPLAY ALLTHERELEVANT PIECES OF INFORMATIONTOTHEINCOMING CALL
  17. 17. MEDIA
  18. 18. Bbc use caseCREATE HAND-CRAFTED, CUSTOMIZED SITESFORTHEIR PROGRAMSTO PROMOTETHEM 1000 – 1500 PROGRAMS AIRED DAILY ONLY SOME PROGRAMS COVERED DUETOTHELACK OF RESOURCES
  19. 19. BBC INTERACTIVE VIDEO PLAYER FOR THE OLYMPICS
  20. 20. MOTIVATIONDATAVOLUME ISVAST TOO MUCHTO CURATE MANUALLY SERVICES: 1.  A STATS SERVICE,THE OLYMPIC DATA APIPROVIDING ALL OFTHE SPORTS DATA:SCHEDULES, STARTING LINEUPS, RESULTS,RECORDS, MEDALTABLES ANDVIDEOLOGGING DATA.
  21. 21. THREE SERVICES2.  THE DYNAMIC SEMANTIC PUBLISHINGPLATFORM (DSP).THIS ISTHEFRAMEWORK FOR CREATING OVER 10,000ATHLETE PAGES, PLUS A PAGE PER EVENT,DISCIPLINE, COUNTRY ANDVENUE. 3.  A SERVICETO RECEIVE, PROCESS ANDSTORE DATA FROMTHE OLYMPICBROADCASTERS DATA FEED (BDF).
  22. 22. BBC AND LINKED DATARESULT OFTHE LONDON IO SUCCESS FUNDEDTO EXPLORE LINKED DATATECH FOCUSED AROUND FOUR AREAS: •  LOCATION •  EVENTS •  POLITICS •  RESPONSIVE DESKTOP
  23. 23. BBC AND LINKED DATASTEP1: EXTRACT NAMED ENTITIES •  “LONDON”,“MR CAMERON” •  USE NLP (NATURAL LANGUAGE PROCESSING) STEP2: MATCHTO DBPEDIA CONCEPTS “LONDON” TO http://dbpedia.org/resource/London HTTP://WWW.BBC.CO.UK/BLOGS/INTERNET/POSTS/OLYMPIC_DATA_SERVICES_AND_THE
  24. 24. Notube – bbc social tv
  25. 25. SENSORS
  26. 26. LINKED SENSOR MIDDLEWARESENSORS PUBLISH SEMANTIC DATA LSM INTEGRATES STRUCTUREDDATA FROMVARIOUSTYPES OFSENSORSTO PROVIDE A UNIFIEDVIEWTHAT IS EASYTO QUERY ANDANALYZE
  27. 27. h6p://lsm.deri.ie  
  28. 28. Citizen sensingUSING CONTENT AND BEHAVIOURS OF USERSTO UNDERSTAND WHAT’S HAPPENING ONTHE WEB WIDE USE OF WEB 2.0 MEDIA IN CRISISSITUATIONS EARTHQUAKES TERRORISM PLANE CRASH …
  29. 29. Sakaki  et  al,  2010  
  30. 30. h6p://techcrunch.com/2008/11/26/first-­‐hand-­‐accounts-­‐of-­‐terrorist-­‐a6acks-­‐in-­‐india-­‐on-­‐twi6er/  
  31. 31. crowdsourcingTHE PRACTICE OF OBTAINING NEEDEDSERVICES, IDEAS, OR CONTENT BYSOLICITING CONTRIBUTIONS FROM ALARGE GROUP OF PEOPLE,AND ESPECIALLYFROM AN ONLINE COMMUNITY.
  32. 32. government
  33. 33. RESEARCH FUNDING EXPLORER
  34. 34. Research funding explorerBODIES: §  THE DEPARTMENT OF BUSINESSINNOVATION AND SKILLS (BIS), §  TALIS, §  THE RESEARCH COUNCILS UK, §  THE FUNDING COUNCILS, INTELLECTUALPROPERTY OFFICE (IPO) §  TECHNOLOGY STRATEGY BOARD (TSB) HTTP://BIS.CLIENTS.TALIS.COM/ABOUT
  35. 35. Research funding explorerDATA: §  STEM CELL RESEARCH, §  RFID, §  ADVANCED COMPOSITE MATERIALS, §  PLASTIC ELECTRONICS ALL INTEGRATED USING LINKED DATA HTTP://BIS.CLIENTS.TALIS.COM/ABOUT
  36. 36. HTTP://WWW.ERS.USDA.GOV/DATA-PRODUCTS/ATLAS-OF-RURAL-AND-SMALL-TOWN-AMERICA/GO-TO-THE-ATLAS.ASPX#.UYG_CR_1BMG
  37. 37. Large movement in the uk
  38. 38. other
  39. 39. Life sciencesTHE BIO2RDF PROJECT USES OPEN-SOURCE SEMANTIC WEBTECHNOLOGIESTO PROVIDEINTERLINKED LIFE SCIENCE DATATO SUPPORT BIOLOGICALKNOWLEDGE DISCOVERY
  40. 40. A detailed example
  41. 41. Multinational company use caseHETEREGENEOUS DATA: §  CALENDAR §  EMAIL §  INSTANT MESSAGES §  DOCUMENTS §  SENSORS CONCEPT: MY PHONE RINGS, DISPLAY ALLTHERELEVANT PIECES OF INFORMATIONTOTHEINCOMING CALL
  42. 42. APPROACHALL SOURCES PRODUCE RDF USE EXISTINGVOCABULARIES WHERE POSSIBLE,OTHERWISE, PROPOSE A NEW STANDARD INTEGRATE WITHTHE EXISTING SYSTEM RDF DATA IS PROCESSED WITH SPARQL SMEANTIC WEB RELEVANT ATTWO STAGES: •  MAPPING •  QUERYING
  43. 43. Mapping - ontologies
  44. 44. Example mapping
  45. 45. summaryTHE WEB E-GOVERNMENT ENTERPRISE 2.0 SOCIAL PLATFORMS NEWS/MEDIA PORTALS AGGREGATORS

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