1. Sponsorship Strategy and
Emerging Trends
Ray Kopcinski, CMP
Million Dollar Round Table

2. Background / History –
Million Dollar Round Table
• Not-For-Profit Association Formed in 1927
• Qualification Based Global Membership
• 38,000 + Members From 80+ Countries
• 400 + Companies Represented
• Three Major Yearly Meetings With
Sponsorship Opportunities

3. Sponsorship Targets
Insurance
Companies
Financial
Product
Vendors

4. Case Study – Annual Meeting
2012
From Exhibit Hall to
ConneXion Zone

5. Emerging Trends:
− Multi-Year vs. Ala Carte
• Partner vs. Vendor
• Venue (Event) Naming / Program Integration
• Quantitative “Reality” Checking
• On-Line / Social Media
− Closer Contact With Consumer
− Immediate Feedback
• Corporate Social Responsibility
− Environment
− Energy

6. Sponsorship Strategy and
Emerging Trends
Ray Kopcinski, CMP
Million Dollar Round Table