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By Rori DuBoff, David Potin & Daniel Rodrigo
Havas Media Group
Location Based Marketing
In the past few years, there has been significant worldwide growth in the number of people using location-based services and corresponding marketer investment in geo targeted advertising and media.
We expect this trend to increase exponentially as the ability to deliver on the promise of highly relevant, real-time personal connections between brands, people and communities becomes further realized.
In this POV, we explore the technology, media and strategy fueling the opportunities of location-based marketing.