Describes challenges faced by Product Companies in a humorous way - and suggests characteristics that will make a Product company success.

1. Indian Product Ecosystem
Abhay Mathur
Abhay_mathur@yahoo.com

2. Product eco-System
Product Company
Brand Government
building Procedures
Cash Industry
Flow Regulations
Bottom & Employee
Top Line retention
Custom Board of
Features Directors
Always on toes
HOW DO I BUILD A PRODUCT COMPANY

3. Product Company - Have characteristics of Octopus
Highly intelligent, exact extent of their
intelligence is not known: Keep everyone Excellent Sense of touch: Sense the trend
guessing & market early on.
No internal Skelton: Be
Three hearts: Don’t flexible, squeeze through tight places.
put all your money Survival comes before everything else
in one relationship.
Be-happy – you are one of your kind.
Important for product companies to
value what they do and what they are
Multiple ways of moving ahead: Jet-
Eight arms : Unlike
propulsion, swimming & crawling. Don’t
humans Truly multi-
put all your eggs into one product – you
tasking . Never start alone
need cash flow as well.
– have friends / partners
Octopuses often escape even from supposedly secure tanks, due to their problem-
solving skills, mobility and lack of rigid structure – that’s most important for any
product company to sustain healthy life.