Blogging presentation
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This document discusses blogging best practices for community and voluntary organizations. It recommends that blogs be regularly updated by one person on a specific topic to drive traffic to the organization's website, humanize the organization, and share its vision and services. The document provides tips for planning a blog by identifying the audience and topic, researching similar blogs, and incorporating personality by revealing oneself and telling stories. It stresses the importance of perseverance through consistent content and promoting the blog through search engine optimization, social media, and other blogs.
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Blogging presentation
- 1. Blogging for Community & Voluntary Organisations Maryrose Lyons, Brightspark Consulting 11 May 2010
- 2. BrightsparkBlog Launched in June 2003. “The ups and downs of running an internet business in Dublin” Typepad -> Blogger -> Wordpress
- 3. BrightsparkBlog 1203 posts 769 approved comments Awards there have been some…
- 4. Cluetrain Manifesto There’s a new conversation between and among your market and your workers. It’s making them smarter and it’s enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporatewords and happy talk brochures. Or you can join the conversation.
- 5. What & Why Blog? Usually - but not always - written by 1 person Updated regularly Written on a topic – but that can be anything! Great for search engine optimisationDrives traffic to your website Humanises your organisationTell your story Share your vision Promotes your services
- 14. Good Source Of Blogs Irish Blog Awards The not so short list: http://awards.ie/blogawards/2010/03/10/2010-irish-blog-awards-not-so-shortlists/
- 15. How To Do It Right Planning Personality Perseverance Promoting
- 16. 1. Planning Who is your audience? What will your blog be about? Are there similar ones out there?
- 17. 2. Personality Reveal yourself Don’t be afraid to have opinions Tell stories Relate things from real life
- 18. 2. Personality How Not To Do It http://ictchampion.lasa.org.uk/ http://www.intelligentgiving.com/the_buzz/the_blog/ http://getfullyfundedblog.com/
- 19. 2. Personality How To Do It http://england.shelter.org.uk/news http://www.actingonimpulse.net/blog/ http://irishautismaction.blogspot.com/ http://www.sankalpa.ie/ http://www.concern.net/blogs/haiti-earthquake-coverage http://blog.charitynavigator.org/ http://www.greenpeace.org/international/en/news/Blogs/climate/ http://www.asmallchange.net/
- 20. 3. Perseverance It’s all about the content plan baby!
- 21. 4. Promoting Google is your number 1 What are your target search terms Categories/Tags Read other blogs RSS is your friend Repackage Ezine Twitter Facebook
- 22. Thank You For Listening http://www.brightspark-consulting.com/
Editor's Notes
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