Blogging Presentation Final

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Presentation to Dun Laoghaire Rathdown Enterprise Board in conjunction with the IIA on blogging.

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Blogging Presentation Final

  1. 2. Dun Laoghaire-Rathdown County Enterprise Board 3 rd November 2009
  2. 3. Overview <ul><li>Reasons for blogging. </li></ul><ul><li>Irish Landscape. </li></ul><ul><li>How to set up a blog. </li></ul><ul><li>Choices. </li></ul><ul><li>Case studies. </li></ul><ul><li>Analytics. </li></ul><ul><li>Promotion. </li></ul>
  3. 5. Why bother ! <ul><li>To present a more human face 79% </li></ul><ul><li>To build a community around a brand 75% </li></ul><ul><li>To provide expert advice in a sector 75% </li></ul><ul><li>To improve visibility in search engines 73% </li></ul><ul><li>To provide news/updates on business 64% </li></ul><ul><li>To manage reputation online 61% </li></ul><ul><li>Enable customer feedback 46% </li></ul><ul><li>To manage content 14% * </li></ul><ul><li>Irish Internet Users who read blogs 22% + </li></ul>*IIA Business Blogger Survey 2009 + Edelman Trust Baramoeter
  4. 6. Irish Landscape – A snap shot <ul><li>4,000 plus active blogs. </li></ul><ul><li>Diverse groups. Able to support multiple awards. </li></ul><ul><li>Collaborative group. </li></ul><ul><li>Blog output being distributed wider. </li></ul><ul><li>Some highly prolific and vocal. </li></ul><ul><li>Microblogging/Twitter influence. </li></ul><ul><li>Main updated site content. </li></ul><ul><li>Media covering blogs and blogging. </li></ul><ul><li>Lots of multimedia content used. </li></ul><ul><li>International links being fostered. </li></ul>
  5. 7. Blogging – How to Set Up
  6. 8. What does it look like! Outside World View Your View of the Blog
  7. 9. What does it look like!
  8. 10. Choices <ul><li>Free or hosted </li></ul><ul><li>Domain Name. </li></ul>Hosting Content Resources <ul><li>6 hrs a week. </li></ul><ul><li>Design </li></ul>Rules Promotion
  9. 11. Content Generation. <ul><li>Decide on interest area and focus of blog. </li></ul><ul><li>Post on other blogs. </li></ul><ul><li>Decide on frequency of posting. </li></ul><ul><li>Posts should be personal. </li></ul><ul><li>Interview other people. </li></ul><ul><li>Hyperlink articles, Tag. </li></ul><ul><li>Reply to comments. </li></ul><ul><li>Scour internet for interesting topics. </li></ul><ul><li>Manage your RSS feed. </li></ul><ul><li>Test out new multimedia. </li></ul><ul><li>Link to other related bloggers. </li></ul><ul><li>Sense check with technorati. </li></ul><ul><li>Try out different widgets. </li></ul>
  10. 12. Case Studies Repak – www.recyclemore.ie
  11. 13. Case Studies <ul><li>Pudd </li></ul>
  12. 14. Case Studies PuddleDucks <ul><li>Credibility </li></ul><ul><li>Community </li></ul><ul><li>Networking </li></ul><ul><li>Findability </li></ul><ul><li>Sales </li></ul><ul><li>Wordpress </li></ul><ul><li>2 - 3 times per week. </li></ul><ul><li>5 - 6 hours. </li></ul><ul><li>42/100 search </li></ul>
  13. 15. Analytics. <ul><li>Set Targets. </li></ul><ul><li>Set up Google Alerts. </li></ul><ul><li>Google Analytics. </li></ul>
  14. 16. Blogger Promotion <ul><li>Submit to </li></ul><ul><li>Google, technoratti, Blog Directories, social media </li></ul><ul><li>Awards, email signature, business cards, press release </li></ul>
  15. 17. Where to from here!
  16. 18. Questions? Eoin Kennedy, Associate Director, Slattery Communications Tel: +353 1 6614055 Web: www.slatterycommunications.ie , Blog: www.eoinkennedy.ie/blog Twitter: twitter.com/eoink LinkedIn: www.linkedin.com/in/eoinkennedy Skype: eoin.kennedy1 Facebook: EoinKennedy

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