Social media 101

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An introduction into Facebook, Twitter, and Youtube. Great for government, and nonprofit organizations.

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Social media 101

  1. 1. Online social networks are changing the way we:Work, Play, Buy, Research,Study, Find out, Meet, Date,Make-Up, Break-Up, Watch, Try,Rate,, Rant, Travel, Participate,Work out, Sign Up, Check-in, Check-out,
  2. 2.  60% + of all Americans are using social media Age 35 and under has universal adoption Seniors are fastest growing adaptors
  3. 3.  Social Media is number one Activity on Web  Has surpassed e-mail  Newspapers and traditional media outlets drastically decreased  Brings more traffic to websites than even ! Facebook = Third Largest Country in World  800,000,000 users  White House Fans 1,194,406 fans (11/7/11)  Obama Fans 23,955,782 fans (11/7/11)  Lady Gaga Fans 44,888,892 fans (11/7/11) YouTube Second Most Used Search Engine
  4. 4.  NM - 2,030,790 population (2010) 1,380,358 Internet users as of June/10, 68.0% of the population 516,280 Facebook users on August 31/10, 25.4% 718,460 Facebook users on March 31/11, 35.4% Internetworldstats.com
  5. 5. ―We do not have a choice on whether we DO social media, the question is how well we do it‖ -Erik Qualman
  6. 6.  Facebook – 800,000,000+ LinkedIn – 119,000,000 (7/11) Twitter – 175,000,000 + YouTube – over 700 Billion playbacks in 2010 › 24 hours of content per minute
  7. 7.  There are more than 200 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things. 51% of Hispanics and 46% of blacks use their phones to access the Internet, compared with 33% of whites, PEW Research Center Internet and American Life
  8. 8.  Radio took 38 years T.V. took 13 years Internet took 3 years Facebook did it in 5 months
  9. 9. 80% of internet users have looked online health information.This translates to 59% of all adults. The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health- Info.aspx
  10. 10.  The conversation is happening even if you are not participating Your official voice is not there to give context One click is not just one click We should/must be where people are.
  11. 11.  Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of peoples real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook, the product, is made up of core site functions and applications. Fundamental features to the experience on Facebook are a person’s Home page and Profile. The Home page includes News Feed, a personalized feed of his or her friends updates. The Profile displays information about the individual he or she has chosen to share, including interests, education and work background and contact information. Facebook also includes core applications – Photos, Events, Videos, Groups, and Pages – that let people connect and share in rich and engaging ways. Additionally, people can communicate with one another through Chat, personal messages, Wall posts, Pokes, or Status Updates.
  12. 12.  Profile v. Pages › Similar looking › Profiles for Individuals › Pages for Organizations  communicating on a mass scale › Different optimized features Pages v. Groups › Look similar › Groups are for users to organize › Can’t control it
  13. 13. Page
  14. 14.  You do not ―login‖ to a page, you login to your account which controls a page. All pages require an admin. Best practice is for all pages to have multiple administrators. You can invite admins who are already on Facebook or via e-mail. Admins are not public.
  15. 15.  Content! › Official v. interactive Keep it interesting & Fresh › Photos, Blog feeds (RSS), Video, New News. Post every day! › But not all at once. Develop a posting plan › Weekly themes › Should meet one of your goals
  16. 16.  Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
  17. 17.  Twitter is a nice quiet place to be alone with other peoples thoughts. › @funnyordie
  18. 18. Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations.At the heart of Twitter are small bursts of information called Tweets. Tweets are140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content. See it in action
  19. 19.  Categorize your friends into circles The rest is pretty much the same
  20. 20.  when you hit send… it is no longer private information What happens in Vegas…
  21. 21.  Personal Info Dont respond to requests for personal information from unknown sources. Providing information such as your social security number or financial details may expose you to identity theft or other types of crime.
  22. 22.  Troll: someone who posts inflammatory, or off topic messages with the primary intent of provoking readers into an emotional response.
  23. 23. Have a goodComments Policy
  24. 24.  Can I just turn off comments? What if someone says something negative? Add a Comments policy Can we have a work profile, an organization profile, and my own profile? Archiving questions We have a website, why Facebook?
  25. 25.  Facebook › Photos, Events, Videos, Links, Articles, Quotes, Thoughts, current happenings, Updates Twitter › Short thoughts, updates, Links Websites › Long term information › Archives
  26. 26.  Setup a Facebook Page, Add Content to the Page, & Publish the Page Establish a system for regularly updating a Page Brief your boss/management on Facebook and ask them to contribute Promote the Page › Add your Facebook URL to everything › Put a Fanbox on your Website › Buy Ads
  27. 27.  Add a username to the Page (shortened URL) Post Content via Mobile (events or out in the field) Make a video thanking your fans Share comments from the page internally
  28. 28.  Social Networking. Interact by adding friends, commenting on profiles, joining groups and having discussions. › Facebook, Hi5, Last.FM Social Bookmarking. Interact by tagging websites and searching through websites bookmarked by other people. › Del.icio.us, Blinklist, Simpy, Stumbleupon Social News. Interact by voting for articles and commenting on them. › Digg, Propeller, Reddit Social Photo and Video Sharing. Interact by sharing photos or videos and commenting on user submissions. › YouTube, Flickr Wikis. Interact by adding articles and editing existing articles. › Wikipedia, Wikia
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