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Data Synergy - Scaling Information Businesses

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This presentation is designed to help you: 1) understand what makes IT companies scalable, 2) find ways to scale your business idea, 3) identify the right financing strategy.

This presentation is designed to help you: 1) understand what makes IT companies scalable, 2) find ways to scale your business idea, 3) identify the right financing strategy.

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Data Synergy - Scaling Information Businesses Presentation Transcript

  • 1. Data Synergy: Scaling Information Businesses
  • 2. Who Is DFJ Gotham Ventures?
    Mark Davis
    Thatcher Bell
    Danny Schultz
    Ross Goldstein
    www.dfjgotham.com
    2
  • 3. Who Does DFJ Gotham Invest In?
    3
  • 4. 4
    What Is The DFJ Network?
    23 funds, >$6 billion in capital
    150 professionals, 600 portfolio companies
    Unique access, insight and deal flow
  • 5. 5
    Markpeterdavis.com
    Chapters:
    • VC Overview
    • 6. Developing A Fundraising Strategy
    • 7. Picking The VCs
    • 8. Preparing Your Materials
    • 9. The Pre-Fundraising Process
    • 10. Getting The Meeting
    • 11. The First Meeting
    • 12. After The First Meeting
    • 13. The Due Diligence Phase
    • 14. Doing The Deal
    The Entrepreneur’s Guide To Raising Venture Capital
  • 15. Objective for Entrepreneurs
    Help you:
    Understand what makes an IT business scalable
    Find ways to make your business idea scalable
    Identify the right financing strategy
  • 16. 7
    Hard To Own Markets Without Barriers
  • 17. 8
    Owning Markets Makes Monster Companies
  • 18. 9
    3 Tech Models That Tend To Scale
    Marketing Companies
    Technology Companies
    Information Companies
    Technology
    • Tech-lite or heavy
    • 19. Tech-heavy
    • 20. Tech-lite
    Barriers
    • Customer captivity
    • 21. Capex or R&D
    • 22. Economies of Scale
    • 23. Intellectual Property
    • 24. Data synergy
    Strategy
    • Profitable unit economics
    • 25. Scale to capture market share
    • 26. Scale to realize cost advantages
    • 27. Scale to build barriers
  • 10
    The Models Overlap + Examples
    Information Companies
    TechnologyCompanies
    Marketing Companies
  • 28. 11
    Network Effects Are Well Known…
  • 29. 12
    …But Those Are Just For People (Relationships)…
    What about?
    Reviews
    Activity
    Descriptions
    They have data barriers too!
  • 30. 13
    …We’re Really Talking About Data Synergy
    1 + 1 > 2
  • 31. 14
    Data Synergy Drives Exponential Growth
    Exponential Growth
    LinearGrowth
  • 32. 15
    Data Synergy  Better Marketing Equation
    Customer Lifetime Value
    Cost of Acquisition
    Customer Profitability
    -
    =
    Constant
    LinearGrowth
    -
    =
    Exponential Growth
  • 33. 16
    The Golden Question
    How does each additional unit of data increase value for other customers?
  • 34. 17
    Data Barriers Are Built Not Born
    Identify the right model & scale
  • 35. 18
    Thinking About Data: 5 Types
    Descriptive(characteristics or properties of identity)
    Activity(actions of the identity)
    Subjective(opinions about other identities provided by the identity)
    Relationship(how the identity relates to other identities)
    Identity(a unique identifier)
  • 36. 19
    Examples Of Data Synergy
    Descriptive(characteristics or properties of identity)
    Activity(actions of the identity)
    Subjective(opinions about other identities provided by the identity)
    Relationship(how the identity relates to other identities)
    • Stored info about my company
    Linear growth
    • What camera I purchased
    • 37. List of my favorite restaurants
    • 38. Database of my personal contacts
    Exponentialgrowth
    • Shared info making a directory of companies (Crunchbase)
    • 39. Listing of which camera was purchased most often (Cnet)
    • 40. Ranking of the most popular restaurants(Yelp)
    • 41. A social graph illustrating to others who I know (LinkedIn)
  • 20
    Impact On Financing Strategy?
    High
    Weak Barriers: Venture Capital
    VentureCapitalBuild a Giant Co
    Strong Barriers:Bootstrap
    Scalability of Business
    NotViable
    BootstrapOwn 80% of a Small Co
    Low
    High
    Low
    Investment Required to Achieve Breakeven Cash Flow
  • 42. 21
    Is Your Data Synergy Hiding?
    Get a whiteboard out&
    find it!
  • 43. 22
    Contact Info
    Mark Davis
    DFJ Gotham Ventures
    (212) 279-3980
    Blog: markpeterdavis.com
    twitter.com/markpeterdavis
    Contact me via my blog…