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Big Data Monetisation
PSD were pleased to host a breakfast at the Royal Horseguards Hotel discussing the subject of what companies can do with their data to monetise it and bring the debate to the CEO's office.
Leading the discussion, and presenting his portfolio of work in this area was Mike Fishwick.
Mike has recently led the Business Insights programme at Telefonica Digital, and has an almost unique viewpoint on the application of data science in this area.
Attending were technology leaders from a broad range of sectors all of whom are investigating what they do with the ever increasing torrent of data that they are managing.
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Chris Eldridge - MD