David will share a few of the things he did, the mistakes that he made, as founder of Aframe that almost killed his company. From customer and product development mistakes, to discussions with the wrong investors, Aframe’s journey has been event filled and has made some almost fatal mistakes. Almost, but not quite. Every entrepreneur needs a little bit of luck here and there, the real trick is to make sure that when you get some, you can capitalise on it. www.businessofsoftware.org

2. 1%
FY15 annual net churn
rate
90%
FY15 CMRR
Growth
600%
3YR CMRR
Growth
500%
FY15 Core Usage Growth
4.8/5
Customer Satisfaction
Score
60%
Revenue from US
Customers

3. The Top 10 Mistakes

4. 10 – The Spontaneously Combusting Head of Dev

5. 9 – Video Collaboration for Everyone!

6. 8 – Break Down the vision

7. 7…..

8. 6. Would have been too scared to hire them..

9. 5. Bigco experience isn’t a bad thing

10. 4. People ARE happy muddling through..

12. 2. The most important question…

13. 1. The oncoming caps table crash

14. 14
Dumb f***in Luck

15. 15
2009

16. 16
Go to the opening of..

17. 17

18. Remember this one….?

19. 19
Story Time..

20. THE END
Except its just the beginning
@davidpeto