Campus District
Project Progress:
Research & Design
Opportunities
Contents:
    Client Information
    Project Goals
    Research Strategies
    Communication Strategies
    Team Discovery...
Mission Statement:
    Campus District Inc. (CDI) connects
    Cleveland’s downtown campuses by
    leading, providing, an...
The Campus District:
    Where is the Campus District?
    The District covers a 500 acre area north
    and south from Wo...
The Campus District:
    Who are Members of the CDI*
    Tri-C, CSU and St. Vincent’s Hospital

    Brothers Printing
    ...
Client History:
    In the 1980s representatives of St. Vincent’s, Tri-C and CSU signed
    the St. Vincent Quadrangle Con...
Project Objectives:
    Why are we doing this?
    •	 Investigate	and	address	common	
       needs of the stakeholders
   ...
Stakeholder:
    Who Are Our Stakeholders?
    •	   Campus	District,	Inc.
    •	   Institutions/Businesses
    •	   Reside...
Project Mission:
    Empowering the stakeholders of the
    Campus District to collaboratively
    design and sustain qual...
Project Theme:
   Empowering the stakeholders of the
   Campus District to collaboratively
   design and sustain quality o...
Research Strategies
Demographic Information:
    Lead Research Coordinators are currently
    gathering, analyzing and reporting Census
    Bu...
Social Aspects:
    Through the use of interviews we are able to
    discover social aspects of the District.
    The stud...
Business Lists:
    We are creating surveys for employees of
    the institutions, and interviews for small
    business o...
Case Studies:
    In the Process of Evaluation:
    : Dudly Street Neighborhood Initiative in Boston
    : City of Neighbo...
Communication
Strategies
Communications
   1: Team Communications
     Google Portal
Communications
   2: Project Archive
     Google Portal
Communications
   3: Journalism
     Blog - Live 6.26
Communications
   4: Project Record and Future Plan
     Web - Live 6.30
Communications:
   5: Grass Roots
   Considering Communications for Stakeholders that
   don’t have internet acess.

   Di...
Team Discovery
Team Discovery:
   Group Activities that facilitate the
   ideation process: Identifying challenges
   and opportunities.
...
Project Discussion:
    Daily questions identify problems & opportunities:
    “Once you go north of Euclid,
    people lo...
Project Discussion:
                  Overheard in the Studio
                  Contributed by
                  Lead Desi...
Brainstorming:



             What is Design? Discussion
             Honing Presentation Skills
             Building Pr...
District Discovery:



              Students Tour North of Euclid
              Lead Consultants break down north of the ...
Attributes Maps:
                   Students created
                   maps outlining safe
                   and unsafe ...
Design Opportunities
Design Opportunities:
 Challenge   There is a lack of access to
             facilities that satisfy common daily
        ...
Design Opportunities:
 Challenge    There is a lack of access to
              facilities that satisfy common daily
      ...
Design Opportunities:
 Challenge   There is little interaction between
             varying stakeholder groups: people
   ...
Design Opportunities:
 Challenge    There is little interaction between
              varying stakeholder groups: people
 ...
Design Opportunities:
 Challenge   There is a diverse range of skills and
             assets represented in the District,...
Design Opportunities:
 Challenge    There is a diverse range of skills and
              assets represented in the Distric...
Design Opportunities:
 Challenge   Despite a strong academic presence
             in the Campus District, only a small
  ...
Design Opportunities:
 Challenge    Despite a strong academic presence
              in the Campus District, only a small
...
Design Opportunities:
 Challenge   There are few permanent residents in
             the district.
Design Opportunities:
 Challenge    There are few permanent residents in
              the district.


Opportunity
       ...
Design Opportunities:
 Challenge   There are dramatic socioeconomic
             divides within the community and
        ...
Design Opportunities:
 Challenge    There are dramatic socioeconomic
              divides within the community and
      ...
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Campus District Market Research Presentation

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Market Research Presentation of the Cleveland Campus District's Collaborative Campus Project.

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Campus District Market Research Presentation

  1. 1. Campus District Project Progress: Research & Design Opportunities
  2. 2. Contents: Client Information Project Goals Research Strategies Communication Strategies Team Discovery Design Opportunities
  3. 3. Mission Statement: Campus District Inc. (CDI) connects Cleveland’s downtown campuses by leading, providing, and promoting community development services.
  4. 4. The Campus District: Where is the Campus District? The District covers a 500 acre area north and south from Woodland Ave. to Lake Erie and east and west from E. 22nd to E. 30th.
  5. 5. The Campus District: Who are Members of the CDI* Tri-C, CSU and St. Vincent’s Hospital Brothers Printing The Chilcote Company Cleveland Postal Employees Credit Union Cuyahoga County Cuyahoga Metropolitan Housing Authority (CMHA) PNC The Ohio Educational Credit The Salvation Army Sisters of Charity Health System Trinity Cathedral Visiting Nurse Association of Ohio YMCA of Greater Cleveland *from the campus district website www.campusdistrict.org accessed on 06.24.10
  6. 6. Client History: In the 1980s representatives of St. Vincent’s, Tri-C and CSU signed the St. Vincent Quadrangle Consortium Agreement. The agreement was to address issues of mutual concern in the community. The board voted to change the name to Campus District, Inc. The new plan is to change the structure of the organization and connect the areas assets both physically and socially.
  7. 7. Project Objectives: Why are we doing this? • Investigate and address common needs of the stakeholders • Develop communication strategy that builds a shared identities and trusting relationships. • Establish systems that encourage stakeholder interaction. • Propose to the Campus District organization both short and long term design solutions.
  8. 8. Stakeholder: Who Are Our Stakeholders? • Campus District, Inc. • Institutions/Businesses • Residents • Collaboration Participants
  9. 9. Project Mission: Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences.
  10. 10. Project Theme: Empowering the stakeholders of the Campus District to collaboratively design and sustain quality of life experiences with a focus on food/retail or fitness/recreation.
  11. 11. Research Strategies
  12. 12. Demographic Information: Lead Research Coordinators are currently gathering, analyzing and reporting Census Bureau information for the Campus District. Including: 1. Race 2. Income 3. Education 4. Housing 5. Age
  13. 13. Social Aspects: Through the use of interviews we are able to discover social aspects of the District. The students have over 50 completed interviews with results in progress. Questions on the interview included: A.) What activities are available? Which ones do you participate in? B.) How do you get around? Why? C.) Are there places you avoid in your neighborhood? Why? D.) Do you live here by choice or because you have to?
  14. 14. Business Lists: We are creating surveys for employees of the institutions, and interviews for small business owners. The surveys and interviews will help us to understand more about the employees and small business owners. : what they can do or are doing to be part of the CDI community : where they eat, where they exercise : where they would like to eat or exercise in the CDI : what they expect from the CDI : how do they come into the district, what form of transportation?
  15. 15. Case Studies: In the Process of Evaluation: : Dudly Street Neighborhood Initiative in Boston : City of Neighborhoods Cooper Hewitt National Design Museum : Fairfax Renaissance Development Cooperation : Sweat Equity Enterprises : Design Ignites Change
  16. 16. Communication Strategies
  17. 17. Communications 1: Team Communications Google Portal
  18. 18. Communications 2: Project Archive Google Portal
  19. 19. Communications 3: Journalism Blog - Live 6.26
  20. 20. Communications 4: Project Record and Future Plan Web - Live 6.30
  21. 21. Communications: 5: Grass Roots Considering Communications for Stakeholders that don’t have internet acess. Direct Mail Flyers Posters Newsletters
  22. 22. Team Discovery
  23. 23. Team Discovery: Group Activities that facilitate the ideation process: Identifying challenges and opportunities. What are we learning about each other? What are we discovering about the Campus District?
  24. 24. Project Discussion: Daily questions identify problems & opportunities: “Once you go north of Euclid, people look at you funny.” “I don’t go to Orange (Street) because there is nothing there.”
  25. 25. Project Discussion: Overheard in the Studio Contributed by Lead Designer Mark Duluk
  26. 26. Brainstorming: What is Design? Discussion Honing Presentation Skills Building Professional Resumes Contributed by Lead Designer Mark Duluk
  27. 27. District Discovery: Students Tour North of Euclid Lead Consultants break down north of the Campus District into 4 areas: Group appointed Photographers digitally record obser- vations. Stenographers maintain Asset and Liability Checklist while absorbing their surrounding through sketching.
  28. 28. Attributes Maps: Students created maps outlining safe and unsafe areas in the CDI. Separate colors block out areas that the students travel to or from.
  29. 29. Design Opportunities
  30. 30. Design Opportunities: Challenge There is a lack of access to facilities that satisfy common daily needs: food, retail, fitness & safety.
  31. 31. Design Opportunities: Challenge There is a lack of access to facilities that satisfy common daily needs: food, retail, fitness & safety. Opportunity We propose design solutions that address human needs including marketplace, recreation, fitness & public safety.
  32. 32. Design Opportunities: Challenge There is little interaction between varying stakeholder groups: people and institutions.
  33. 33. Design Opportunities: Challenge There is little interaction between varying stakeholder groups: people and institutions. Opportunity We propose the creation of spaces, experiences, programs or products that promote deliberate, regular exchanges.
  34. 34. Design Opportunities: Challenge There is a diverse range of skills and assets represented in the District, yet not utilized beyond the boundaries of segregated neighborhoods.
  35. 35. Design Opportunities: Challenge There is a diverse range of skills and assets represented in the District, yet not utilized beyond the boundaries of segregated neighborhoods. Opportunity We propose a workforce development program that empowers one stakeholder group to train another and employ one another’s services.
  36. 36. Design Opportunities: Challenge Despite a strong academic presence in the Campus District, only a small percentage of the population have advanced degrees.
  37. 37. Design Opportunities: Challenge Despite a strong academic presence in the Campus District, only a small percentage of the population have advanced degrees. Opportunity We can design opportunities that utilize institutions as a clearinghouse for community engagement and employability.
  38. 38. Design Opportunities: Challenge There are few permanent residents in the district.
  39. 39. Design Opportunities: Challenge There are few permanent residents in the district. Opportunity We can design a strong district identity that promotes community pride and empowerment.
  40. 40. Design Opportunities: Challenge There are dramatic socioeconomic divides within the community and different perceptions of safety.
  41. 41. Design Opportunities: Challenge There are dramatic socioeconomic divides within the community and different perceptions of safety. Opportunity We can design programs and structures that enable safe environments.

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