Research Conclusions & Design Solutions

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This presentation is from Cleveland Campus District's Collaborative Campus Project about the project's progress to date, including research conclusions, best practices (of other neighborhoods using similar neighborhood revitalization design techniques), and potential solution designs.

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Research Conclusions & Design Solutions

  1. 1. Campus District Project Progress: Research Conclusions, Best Practices & Design Deliverables
  2. 2. Contents: Design Opportunities Research Conclusions Team Discovery Conclusions Best Practices Design Deliverables
  3. 3. Opportunities: we propose and can design: : opportunities that utilize institutions as a clearinghouse for community engagement and employability. : design solutions that address human needs including marketplace, recreation, fitness and public safety. : a strong district identity that promotes community pride and empowerment. : programs and structures that enable safe environments. : the creation of spaces, experiences, programs or products that promote deliberate, regular exchanges. : a workforce development program that empowers one stakeholder group to train another and employ one another’s services.
  4. 4. Campus District Project Progress: Research Conclusions
  5. 5. Demographic Information: Lead Research Coordinators are currently gathering, analyzing and reporting Census Bureau information for the Campus District. Including : Income : Race : Housing : Age : Education
  6. 6. Social Aspects: Through the use of interviews we are able to discover social aspects of the District. The students have over 50 completed interviews with results following. Questions on the interview included: : What activities are available? Which ones do you participate in? : How do you get around? Why? : Are there places you avoid in your neighborhood? Why? : Do you live here by choice or because you have to? * Interviewees are mostly CMHA Residents and do not constitute a representative sample of the entire Campus District population.
  7. 7. Social Aspects Conclusions: Neighborhood Boundaries: : 22nd to 30th : Community College to Central : Olde Cedar Estates : Cedar Estates
  8. 8. Social Aspects Conclusions: People in the Neighborhood: : some people have lived for 5 years : some have lived for 2 years now Observations: : Changing structures : Violence : People going to jail : Stores : Road Maintenance : People move in and move out faster
  9. 9. Social Aspects Conclusions: Activities/Community Events : Basketball Courts : Recreation Center : Swimming : Library Getting Around: : Drive Car : Take the Bus : Walk
  10. 10. Social Aspects Conclusions: People on Shopping: Grocery Shopping Household Items : Save-A-Lot : Walmart : Daves : Family Dollar : Giant Eagle Clothes/Apparel Fresh Produce : Parmatown : Daves : Steelyard Commons : West Side Market : Goodwill
  11. 11. Social Aspects Conclusions: Concerns in the neighborhood: : Crime : Violence : Drugs : Alcohol
  12. 12. Social Aspects Conclusions: Positive aspects: : Bath House : Parks/Splash Park : Recreation Center Negative aspects: : Due Maintenance : Cleanliness : Violence/Crime/Drugs
  13. 13. Social Aspects Conclusions: Needs of the Community: : Money : Maintenance and Upgrading of Parks, Library and Recreation Center : Safety Reasons to Live Here: : 33% of interviewees live because they have to : 77% of interviewees live by choice
  14. 14. Institutions Master Plans: In the Process of Evaluation: : Cleveland 2020 Master Plan : Cleveland Lakefront Plan : Cleveland State University Master Plan : St. Vincent Expansion : Midtown Master Plan : Tri-C Master Plan
  15. 15. Cleveland 2020 Master Plan:
  16. 16. Cleveland Lakefront Plan:
  17. 17. Cleveland Lakefront Plan:
  18. 18. CSU Master Plan:
  19. 19. CSU Master Plan:
  20. 20. St. Vincent Expansion:
  21. 21. Midtown Master Plan:
  22. 22. Tri-C Master Plan:
  23. 23. Acceptance of Master Plans:
  24. 24. Campus District Project Progress: Team Discovery Conclusions
  25. 25. Attributes Maps: Students created maps outlining safe and unsafe areas in the CDI. Separate colors block out areas that the students travel to or from.
  26. 26. Attribute Map Conclusions: Figure Ground: The Campus District is characterized by an inconsistent urban fabric.
  27. 27. Attribute Map Conclusions: Space/Direction: The Campus District is dominated by East-West connector streets with weak North-South Connections.
  28. 28. Attribute Map Conclusions: Campuses: The Campus District encompasses two disconnected collections of campuses.
  29. 29. Attribute Map Conclusions: Districts: The Campus District is at the nexus of two regional economic development initiative zones.
  30. 30. Attribute Map Conclusions: Safety: The Campus District residents’ perspective is that perceived safety circumscribes where they go.
  31. 31. Campus District Project Progress: Best Practices
  32. 32. Best Practices: Through Field Experiences Student Consultants, College Coordinators and Lead Coordinators investigate institutions and neighboorhoods that employ best practices. Questions on the interview included: : How does your destination bring people together? : Where do people live by your destination? : What is your destination’s brand or slogan? : How does your destination empower the community?
  33. 33. Best Practices Experiences: : Frank Kidd’s Community Garden : Tremont : Detroit Shoreway : Ohio City : CSU Fitness Complex : CSU Farmer’s Market : Northside Business Tour : Trinity Commons
  34. 34. Community Garden: Frank Kidd’s Community Garden “My goal is to continue to give work opportunity to the residents.” - Frank Kidd Photographed by Norman Duenas Mark Duluk Charles Schlick
  35. 35. Tremont: Tremont Tour: “The Tremont District Walkabout answered the question ‘what is a neighborhood?’ It felt good and the neighborhood had everything you needed.” - Joe Photographed by Photographer Charles Schlick
  36. 36. Detroit Shoreway: Detroit Shoreway Tour: “A street of theatres, a connection between art, life and theatre as a neighborhood. A place where the boundaries of art, life, theatre and street are creatively mixed up.” - Mark Photographed by Lead Designer Student Designer Mark Duluk Norman Dumas
  37. 37. Ohio City: West Side Market Tour: “We saw real live horses in the city.” - Daisha Photographed by Brian Paige
  38. 38. Campus District Project Progress: Design Deliverables
  39. 39. Four Facets of Design: 1. Product/Structure 2. Environments 3. Communication 4. Experiences
  40. 40. Product/Structures: What structures can we design to connect people? : Bridges : Civic Centers : Skywalks : Restaurants : Marketplaces : Transportation : Training Hubs : Fitness Facilities : Laundry Mats : Convenience Goods Store
  41. 41. Environments: What environments can we design to connect people? : Parks : Gardens : Bike Paths : Street Signage : Store Fronts : Safety Hubs : Green Spaces : Kiosks : Benches
  42. 42. Communication: What communications can we design to connect people? : Project Identity : Swagger : Campaigns : Press Releases : Community Involvement : Media Vehicles
  43. 43. Communications: Project Identity: : Branding : Positioning Statement : Differentiation : Brand Equity : Project Logo
  44. 44. Communications: Campaigns: : Advertising : Slogans/Taglines
  45. 45. Communications: Community Involvement: : Word of Mouth : Door-to-Door Campaigning : Sidewalk Painting : Sidewalk Bleaching : Posters : Clothesline Art
  46. 46. Communications: Media Vehicles: : Website/Blog : Social Media : Texting : Mail : Radio : Buswraps
  47. 47. Communications: Swagger: : Stickers : T-shirts : Hats
  48. 48. Experiences: What experiences can we design to connect people? : Daily Exchanges : Lasting Experiences : Milestone Events
  49. 49. Experiences: Daily Exchanges: : Food : Transportation : Errands : Working Out : Entertainment : Relaxation
  50. 50. Experiences: Lasting Experiences: : Education Programs : Job Training : Health Education : Nutrition Education : Safety Concerns
  51. 51. Experiences: Milestone Events: : Block Parties : Community Meetings : Festivals : Concerts : Street Performances : Project Kick-off Ralleys : Grand Openings : Gallery Walks

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