Content devlivery for mobile devices

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Thinks & Drinks presenation for Evans Hunt about mobile devices and options how to deliver content. Presentation about visiticalgary mobile web prototype as well.

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Content devlivery for mobile devices

  1. 1. ThinksandDrinks<br />
  2. 2. Think Mobility, not Mobile.<br />Mobile Web takes on apps.<br />
  3. 3. Content delivery for Mobile Devices<br />History<br />Devices<br />Mobile apps<br />Mobile web<br />Web browsers<br />Visitcalgary mobile<br />Questions?<br />
  4. 4. Questions:<br />Why do you call them cell phones?<br />Is it some Canadian thing?<br />In Europe we call them mobile phones.<br />Are we talking about cell web or mobile web / cell apps or mobile apps?<br />
  5. 5. History of mobile phones<br />Source: Wikipedia + Internet<br /><ul><li>Second World War – radio technology improvements and expansion
  6. 6. 1950s – first cell technology – MTA (Mobile Telephone System A)
  7. 7. 1956 – Sweden – Ericsson released MTA for cars (40kg device weight)
  8. 8. 1958 – USSR – starts “Altay” project national civil mobile phone (1963 live)
  9. 9. 1959 – US – S&T + Motorola – public mobile local phone service (Brewster, Kansas)
  10. 10. 1971 – US – AT&T proposal submition to FCC (Federal Communication Commission)
  11. 11. 1971 – Finland ARP network – first successful commercial mobile phone service OG
  12. 12. 1970 – 1990: 1G mobile networks
  13. 13. 1973 – US – Motorola – first phone call from handheld mobile phone prototype
  14. 14. 1978 – Chicago – first trial network by AT&T and Bell Labs
  15. 15. 1979 – Japan – first commercial network ever (Tokyo)
  16. 16. 1981 – NMT (Nordic Mobile Telephone) system in Scandinavia (S, F, N, D) first roaming
  17. 17. 1983 – AT&T, Bell Labs, Motorola officially started first cellular US network
  18. 18. AMPS – Advanced Mobile Phone System
  19. 19. 1985 – UK – Vodafone first mobile phone call in UK
  20. 20. 1985 – Canada – Bell Cellular & Cantel – launch first wireless network in CA
  21. 21. Cantel Cellular Radio Group Inc. founded by Ted Rogers and 2 others (later Rogers Wireless)</li></li></ul><li>History of mobile phones – continue<br /><ul><li>1990 – 2000: 2G mobile networks, primarily GSM
  22. 22. Europe: (Global System for Mobile Communications = Groupe Special Mobile)
  23. 23. US & Canada: Digital AMPS (IS-54 and IS-136) later GSM and CDMA
  24. 24. Using digital transmission instead of analog
  25. 25. Introduction of popular prepaid mobile phone services
  26. 26. Technological improvement: phone 100-200g – advanced batteries/less consumption
  27. 27. 1993 – first SMS (Short Message Service)
  28. 28. 1996 – first commercial mobile web browser for PDA (NetHopper)
  29. 29. 1998 – first downloadable content sold – ring tone
  30. 30. 1998 – first mobile phone payment for Coca Cola wending and parking
  31. 31. 1998 – WAP 1.0 – Wireless Application Protocol (WAP 2.0 in 2002)
  32. 32. 1999 – Japan – first full internet service for mobile phones
  33. 33. 1999 – RIM – first portable emial solution
  34. 34. 2001 and later: 3G mobile networks
  35. 35. Growing demand for data services
  36. 36. 2001 – Japan – first 3G network
  37. 37. 2003 – Europe start using 3G in UK and quickly grow in popularity
  38. 38. 2003 – USA – 3G services by Verizon and AT&T
  39. 39. 2005 – Canada – Bell Mobility, SaskTel, Telus – launching 3G networks
  40. 40. 2002 – RIM – BlackBerry 5810 – cell phone services + email
  41. 41. 2007 – iPhone, 2008 iPhone 3G </li></li></ul><li>History: http:///video/1219<br />
  42. 42. Devices<br />Too many options out there, need more research!<br />Regional differences – Apple for North America<br />
  43. 43. Smart Phones @<br />29 different smart phones available<br />iPhones 3x<br />Samsung 4x<br />Nokia 3x<br />LG<br />Motorola<br />HTC<br />Palm<br />Other<br />Acer<br />RIM BB 10x<br />Sony Ericsson 3x<br />
  44. 44.
  45. 45. Tablets?<br />iPad + 20 different manufacturers?<br />
  46. 46. Mobile apps<br />Mobile applications<br />Mobile stores / App stores<br />Advantages and Disadvantages<br />Need more research<br />
  47. 47. Mobile Web / Mobile Browser<br />Content delivery through XHTML/CSS<br />Usability / Design / Content<br />Advantages and Disadvantages<br />More research needed!<br />
  48. 48. Mobile Web Browsers<br />WAP & WML<br />(X)HTML / CSS<br />HTML 5 / CSS 3 / JavaScript<br />Opera Mobile / Opera Mini / Safari / Skyfire / Google Android / Firefox Mobile /Microsoft IE for Mobile / Bolt / Blazer / BlackBerry Browser / plenty others<br />Keep it simple!<br />
  49. 49. www.visitcalgary.com – mobile web prototype<br />5 minute presentation<br />iPhone and Android simulators<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53. Questions?<br />Evans Hunt and mobile? Where are we going? <br />

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