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Marcy Phelps
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CI for Marketing Professionals Marcy Phelps Phelps Research mphelps@phelpsresearch.com Twitter:@marcyphelps
Competitive intelligence Understanding markets www.PhelpsResearch.com
Information needs Competitors Customers Category (industry/vertical/segment) Environment in which they operate Connecting the dots www.PhelpsResearch.com
Hot topics Competitive landscape Marketing strategy/positioning Market share Marketing channels Strengths/weaknesses www.PhelpsResearch.com
Hot topics Demographics/psychographics Market size Forecasts Trends Buyer wants & needs www.PhelpsResearch.com
Bottom line Gaps in the marketplace U.S.P. www.PhelpsResearch.com
How? Free web Premium databases Market research providers Social media Phone www.PhelpsResearch.com
Delivering results Distill! Provide layers of complexity Present visually www.PhelpsResearch.com
www.PhelpsResearch.com
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Consider new formats PowerPoint Excel In person Phone www.PhelpsResearch.com
Know and communicate your value www.PhelpsResearch.com

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