Troy Holder marketing, designer and trainer presents Marketing Research and Strategies for Startups. Slide from a recent marketing seminar in Barbados, Caribbean

1. BYBT and Q’ Designs & Marketing P R E S E N T SMarketingResearch & Strategies Compliments of www.TroyHolder.com /Troy.Holder @MarketingDoc

2. Who Are Youin 60 Sec? Name, Business, Offerings and Major Benefit FACEBOOK.COM/TROY.HOLDER Info@TroyHolder.com •Tel: 256-1804

3. How we will work together? Keep it real! Interactive! FACEBOOK.COM/TROY.HOLDER Info@TroyHolder.com •Tel: 256-1804

4. Objectives for Today? Make You RICH Remind Inform Challenge Harness

5. What is marketing and why is more important than ever before?

6. What are your Biggest obstaclesto marketing success?

7. 4P’s of The Marketing Mix PRODUCT PRICE PROMOTION PLACE

8. Existing customers should be your 1st source of ‘More Business’ 2ndInactive Customers 3rd New Customers 4th Lost Customers

9. Target Market Sweet Spot Target Marketing Target Market = D + A + M Target Market Sweet Spot

11. Secondary

12. Tertiary

13. Profiling

14. Niche Marketing

15. 80/20 RuleTarget Market Sweet Spot

16. The 5 Stages of Customer Development Suspect: interested in your products Prospect: need & authority Investigator: analyze information Evaluator:"trying it" mode Customer: Do I need to explain this?

18. Distribution

19. Product Development

20. Branding

21. Media

22. Promotion

23. Awareness

24. Market Size

25. Characteristics

26. Demand

27. Competitors

28. Sales Patterns

29. Industry Trends

31. Statistical Reports

32. Government papers

33. Feasibility Studies

34. Promotion

36. Sampling

37. Focus Groups

38. Interviews

39. Soft Launches

41. Market Research In Action Cost Driven Pricing: FC + VC + Profit = SP Market Driven Pricing FC + VC + Profit + MC + BE = SP

42. Market Research In Action Product LineExtension Product MixExtension

43. Marketing Strategy/ Product Demand

44. SalesC.U.R.E Cross-sell–what associate products can you sell? Up-sell–what additional “higher price” products can you sell? Re-sell – sell more, more often Energize Process – Make it a habit not a coincidence

45. Selling is not begging A Purchase is not a favour Altering your mind set

46. Troy Holder’s Breakthrough | Discoveries: THINK vs. DO Thinking positive without taking positive actions is wasted potential, wasted time and wasted opportunities

47. Questions and comments info@TroyHolder.com Digicel: 256-1804 @FaceBook Troy Holder