4. Re-platform & re-design the
global online proposition;
creating a scalable world class
customer experience to support
the brand growth for prospective
and existing end-user consumers
and trade customers.
4
19. Issues to address
1. Multi-channel customer journey
2. Fragmented digital presence
3. Different users require different content
4. People don’t understand product benefits
5. 16,982,784 options are too many
19
24. Developing process
24
Home
Discover
Bikes
Bike chooser Product hero Bike builder
Information gathering Test ride Decision time Purchase
Find dealer
Hire
Data capture
Email CR Ref
CR Ref
Enter email/
Facebook
connect
Email
Search: Bike
type (eBike)
Benefits of use
Heritage
How people use it
Costs
Fold
Handmade in London
Customisable
Colours
The fold
Price
Gears
Handlebars
Colour/s
Accessories
Weight
Tech specs
Features
Design
Tech
Gallery
Save/
Share
Near me
Recommended
Where
How much
Process
Get started
What is it?
How does it work?
How much does it
cost?
Store
Bike chooser Bike builder
Featured
PDP
Saved config
CR Ref
Find dealer
Check stock
Check out
online
Purchse
Check out
funnel
Account
Email
Register bike
Update account
Check progress
Delivey/
collection
Capture/
share
Brompton: Purchase journey