2. INTRODUCTION
• Holding events are necessary for every company or brand
who wants to maintain a good professional relationship
with its clients and delegates.
• Holding an event is a good way to show the products to
the target customers.
• It enables the company to reach prospective customers
directly
• Tailor made events are useful to demonstrate expertise.
While they cause a greater work load , there is often a
great legacy for the organization.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
3. Principles of holding a event
• Form follows function
• Operating specialization
• Increasing complexity increases both planning
and time required for planning
• Communication efficiency
• Synergistic outcomes
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
4. General details of an event
• Event title, dates and duration
• Location and accessibility
• Aims objectives ,purpose and audience
• Time table/ running sheet Timelines
• Key stakeholders
• Contractors
• Provision of food
• Insurance
• Budget, permits
• Site map and layout
• Waste management, water, Toilets, first aid
• Signage, power
• Transport, parking and pedestrian management
• Security and crowd control
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
5. Utilities required for holding an event
fire brigade
ambulance
Catering
Electricity
Water facility
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
6. Taxes applicable in holding a event
• (A) Date of Introduction:
• 16.08.2002 vide Notification No.8/2002-ST, dated 01.08.2002.
• (B) Definition and scope of service:
• (i) "Event Management" means any service provided in relation to
planning, promotion, organizing or presentation of any arts,
entertainment, business, sports, [marriage]* or any other event and
includes any consultation provided in this regard;
• (Section 65(40) of the Finance Act, 1994)
• (ii) "Event Manager" means any person who is engaged in providing any
service in relation to event management in any manner;
• (Section 65(41) of the Finance Act, 1994)
•
• "Taxable Service" means any service provided or to be provided, [to any
person], by an event manager in relation to event management.
• (Section 65 (105) (zu) of the Finance Act, 1994)
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
7. Rate tax and accounting code
Rate of Tax Accounting Code
Service Tax 10% of the value of services 00440197
Education Cess 2% of the service tax
payable
00440298
Secondary and Higher
Education cess
1% of the service tax
payable.
00440426
Other -Penalty/interest As levied or applicable 00440198
Rate of tax is effective from 24.02.2009.)
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
8. Changes in tax slabs
The Institute of Chartered Accountants of India.
Finance bill, 2015 has proposed to increase effective
rate of Service Tax from 12.36% to14%. It is wrongly
reported in some quarters that the effective date of
change in rate of Service Tax is 1st April, 2015.
Swachh Bharat Cess (SBC) is applicable on all taxable
services from 15.11.2015 this has increased the service
tax rate to 14.50% and has also resulted in Changes in
Service Tax Rates from 15.11.2015 on Various Services -
See more at: http://taxguru.in/service-tax/service-tax-
rate-chart-from-15th-november-2015.
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
9. Policies , government and local
authorities for holding an event
• The Safety, Health and Welfare at Work Act 2005.
• The planning and development act 2001
• The fire services act of 1981
• Licensing of indoor events act for 2003
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
10. Permissions for events
Premises license Loudspeaker licenseHealth permit
Fireworks permit Phonographic performance
MANU H NATESH MBA,M.Com. BMSEAC
manu@bmsec.ac.in
