1. THE SALVATION ARMY
Doing the Most Good

2. “The Salvation Army, an international movement, is an evangelical
part of the universal Christian Church. Its message is based on the
Bible. Its ministry is motivated by the love of God. Its mission is to
preach the gospel of Jesus Christ and to meet human needs in His
name without discrimination."
MISSION

3. PURPOSE

4. HISTORY
• Founder:William Booth in
1865
• “The Christian Mission”
• “The Salvation Army” born
in 1878
• Now active in virtually
every corner of the world

5. LOGO

6. COLOR SCHEME

7. LANGUAGE
Persuasive
Appropriate
Clear & Concise

8. AUDIENCE
Those Seeking Help
Those Wanting to Help
Those Wanting to Learn More

9. NAVIGATION

10. SOCIAL MEDIA

11. TWITTER

12. FACEBOOK

13. YOUTUBE

14. BLOG

16. + EASYTO DONATE

17. + EFFECTIVE USE OF PHOTOS

18. WHAT WORKS WELL?
• Easy to navigate
• Nice, clean theme
• Great use of social media
• Caters to all audiences
• Well organized
• Established recognizable
brand

19. - LOTS OF DIFFERENT SITES

20. RECOMMENDATIONS
• Condense to One Site or Make Sites Consistent
• Link to Instagram Account on Site
• Readdress Organizational Mission,Vision,Values