Learn How To Use Youtube Marketing In Google Adwords. This Demonstration Guide How To Use Video Campaign In Google Adwords. Presentation Is Created By Mahesh Gangurde - LetsDigital Marketing Agency In Mumbai

1. How to Create a
Youtube
Instream Video Ad
Campaign
in AdWords

2. Benefits of advertising on YouTube
Connect with your audience. Video ads help you connect with
potential customers in a unique and memorable way. You can be
personal, share your expertise with the world, or put the camera on
yourself and explain how your product or service can benefit your
audience.
Reach the right people. You can show ads to the right people based
on who they are, where they're located, and what they're interested
in. For example, you can shows ads to men between the ages of 18 to
34 who live in Boston or women who enjoy traveling.
Pay for what you get. With AdWords for video, you pay when a
viewer actively selects your video, or chooses to continue watching a
video when it first loads as they browse video content.
Measure your success. YouTube's free analytics tool helps you
understand who's watching your ads and how people are interacting
with them.

3. The three formats offered in TrueView are
in-stream, in-search, and in-display.
Each works a bit differently, and those
differences are worth noting, as they
influence how people come into contact
with your ad and what they must do to
access it.

4. In-Stream: Ads play at the beginning,
middle, or end of YouTube partner videos
(partners are any YouTube user that has
decided to make money by displaying ads
in their videos). Viewers have the option
to skip the ad after 5 seconds. If the video
ad is 30 seconds or longer, you’re charged
once the ad reaches the 30-second mark.
With shorter ads, you’re charged only if
the entire video runs.

5. In-Search: Ads are displayed in search
results when specific keywords are
searched and aren’t played until someone
selects the video. You’re charged once the
user clicks to play the video.

7. In-Display: Ads appear next to other
videos on the YouTube Watch page and
are labeled as an ad. You’re charged once
the user clicks to play the video.