Transmedia Film Experiences


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Anjali Ramachandran gave a 5-minute presentation on transmedia film experiences at Ignite London 3

Published in: Entertainment & Humor

Transmedia Film Experiences

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  5. 5. “So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise. Hollywood might well study the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises.” <br />- Henry Jenkins<br /> University of Southern California<br />
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  7. 7. “Presenting a single unified narrative in the form of two movies, nine animated shorts, and a cinematic video game, the Wachowskis have offered a new model for storytelling in the detail-obsessed, information-saturated digital age.”<br /><ul><li>Ivan Askwith</li></ul> The Big Spaceship<br />
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  10. 10. “Searching for pre-release Easter Eggs and going on scavenger hunts that tie into the movie's marketing wasn't just for Internet geeks anymore. Geekdom had entered the mainstream.”<br /><ul><li>Dan O’Brien</li></ul><br />
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  12. 12. “We weren’t just paying lip service to social media, so that we could name-check fashionable web 2.0 brands in press releases. Everything we did with these channels was driving towards finding a broader audience for our content, using the right tools for the right jobs, building a community of common interest around the unfolding back-story.”<br />- Daniel Light<br />
  13. 13. The Disloyal Subjects of the Mad Hatter<br />
  14. 14. “I started to experiment with it not being a film in traditional form -- how could I put people into the shoes of the protagonist? How could the story move from one experience to another in ways that created some degree of social interaction?”<br />- Lance Weiler<br />
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  18. 18. “...what if your participation over a few weeks or months actually impacts the story’s development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself?”<br /><ul><li>Tim Kring</li></li></ul><li>@anjali28<br />@madebymany<br /><br />